You will want to become certified in massage therapy to be able to effectively market your services. Courses that lead to certification include not only information on human anatomy and physiology and the effects that massage has on both, but also on how to make a business out of the field of massage. You could do either a certification program or an associate's degree and stay within the $5,000 scope of this book.
I spent an evening playing with the host's online demonstration. After 10 minutes, I worked out how to change the website template, pictures and text. In my haste, however, 10 minutes later I had to discover how to recover a broken website by opening and reading the manual for the first time. My wife will testify that this isn't something I do often. I was amazed how easy the program was to use. It is just like using MS Publisher or Google Docs and requires no knowledge of HTML coding.
The solution is simple: Buy traffic through PPC search engines. Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
Packaging your skills and knowledge into a downloadable eBook that delivers value to those seeking to learn a skill, advance in their careers, or start their own businesses, makes for a strong value proposition if you target the right audience. Check out Leslie Samuel's great guide to selling eBooks online and start building your strategy around this side business idea. This class with Tara Gentile on CreativeLive will also show you how to use your existing body of work to write an eBook within the next week. Put in some serious work with your eBook, build an audience and you'll have a platform to pitch traditional publishers on landing a book deal—then you can write one of the best business books and really build your personal brand.
A cash shortage is a challenge for every business owner. Particularly during the early days of the business, it will be hard to predict where and when the money will come and from where. As you continue to operate, you will become more aware as to the cash flow patterns – what time of the month your bills need to get paid; and what months are your peaks and lows in terms of sales. You must then begin to anticipate the cash requirements.
There are many different ways of getting into the jewelry business and many different types of materials with which you can work. Working in metal will probably require the most in the way of specific tools. You need to be able to heat the metal to manipulate it, and you need metalworking tools to cut and engrave it. But there are many other materials that you can work with to make jewelry--glass, plastic, beads, feathers, even wood, to name just a few.
New entrepreneurs often find it difficult in determining what to charge. Factors that will influence your pricing include the value your customers place in your products and services and what they are willing to pay for them; your industry’s pricing guidelines; and your own pricing strategy and “formula.” Your accountant can guide you in determining how to charge enough for each “billable” hour or product to cover your expenses and to ensure you will be making a profit.
If you’ve mostly been buying print ads, consider web-based ads. If you have tried Google Adwords, you might want to try to advertise on Bing or Facebook. Try sending out a newsletter by email, and don’t forget about social media. If you have a B2B target market, you could start your own business networking group. The key is to always try at least one new marketing technique. If it works, great, keep doing it. If it doesn’t work, try something else. Entrepreneurship is about experimenting with new ideas.
Like drinking beer? Why not try making it yourself as your side business idea? With enough patience and skill you might end up brewing something that others are willing to pay to drink. Pick up an easy-to-use starter kit from Mr. Beer online, invest the time it'll take to perfect your craft, make a unique brew and start shopping it around to friends & family to see what they think of this side business idea.
Are you an extrovert that loves meeting new people? Selling insurance products—particularly life insurance—may be a great way to bring in some extra cash and build residual income in your spare time. Selling life insurance on the side could quickly generate a consistent $1,000 - $2,000 per month depending on how much time you invest in this side business idea. To get started you’ll likely want to take an online course to brush up on the subject matter, and then pass a state licensing exam. The biggest challenge you'll face as a new agent is generating sales beyond just helping out friends and family. From there, it’s all about networking and lead generation to grow this one. Learn more about this side business idea with this getting started in life insurance guide from the team over at NoExam.
A doula is a labor coach that can help a birthing mother in any labor environment, from a hospital to a midwife clinic to home. Doulas are non-medical professionals who offer information, emotional support, and physical assistance in the process of giving birth. While licensing for doulas is not required by most states, getting certified by DONA International, the only certifying body for this profession, is a good idea. Doulas do have to deal with unpredictable schedules, but they easily can do this work from home. Doulas generally charge between $500 and $1000 per birth.
In my experience, one of the greatest challenges people face is deciding why they are starting a business, what they hope to accomplish and what they really want to do. Starting a business, particularly from home, sounds glamorous and free but, in reality, it can put a strain on home life if not done right. People I talk to often need help decision-making which is an essential quality in running a business.
Your home business may be small, but it enjoys one great advantage big conglomerates can only envy: very low overhead costs. You have no rent to pay, no payroll for an army of workers to disburse every month, and no office furniture and equipment for each one of your staffs to buy. Instead of paying for overhead costs, you can channel your limited resources to making your business grow and flourish. Your concentration should be to spend on items that will give you multiple returns for your money.
Organize your family time. Once your professional life is organized, you may need to consider organizing your personal life. Maybe you noticed right away, or maybe it's just becoming apparent, that you tend to work around the schedule of your family members. This is especially true if you have children. A lot of people, especially young moms, decide that they're going to quit their jobs in corporate America and work from home in order to care for their children and save on daycare expenses. But in reality, if you're serious about running a homebased business and earning a decent income, you're going to have to make arrangements for childcare in or outside the home. Otherwise it becomes too distracting. Consider hiring a babysitter so you're guaranteed five to six solid hours to get your work done.
Have you ever been turned off by a business’s generic-looking website layout or logo? If you have a good eye for design, you can launch a service to create attractive, easy-to-use websites for small businesses. You can put your skills to good use for business owners who want to take their online presence to the next level. Build up a portfolio of work with smaller freelance jobs, then create your own website to show it off and bring in a steady stream of clients. [10 Things Every Freelancer Should Know]
If you own a car but barely use it, you can make some easy cash as an effortless side business idea by renting it out on Turo. Before you freak out, know that there’s a $1 Million insurance policy on all cars, plus drivers are prescreened, so you can have peace of mind. Closely related to renting out your car is another new service I recently came across (available only in the UK at the moment) called YourParkingSpace where you can sign up to list your available parking space through the app, and earn when people decide to use your spot.
Non-profits, universities, hospitals and other community organizations all have a great need for grant money to supplement their budgets, but grants are notoriously tricky to write for the first time. If you have experience writing grants or are willing to learn how to do it by practicing your skills without pay for a few non-profits, you can start a lucrative freelance grant writing business. According to eHow, grant writers can make anywhere from $40, 300 to $67,000.
When I used to work at CreativeLive, I regularly paid $250-$500 (or even much more depending upon audience size) per episode for 90 seconds worth of advertisements on relevant podcasts like The Tim Ferriss Show, the #1 business podcast right now from the 4-Hour Workweek author, Tim Ferriss. The podcast has even helped Tim launch his latest New York Times bestseller, Tools of Titans to a wider readership.
A large proportion of homeowners and small businesses have lawns to tend to. Many turn to independent providers of yard work services to take care of their lawn care woes. To start and sustain a yard work services side business idea, you need training, equipment, and a growing network of customers. In the U.S., a full-time landscaping and groundskeeping worker reportedly earns a median wage of around $25,000, while those working on this as a side business idea largely during evenings and weekends can expect to make substantially less.
Also, make sure you’re up-to-date on CPR, first aid and other emergency procedures. Then make sure your own kids are OK with sharing their home every day. Once all of that is wrapped up, go to your friends and neighbors, your kids’ teachers, your place of worship and anywhere else busy parents are looking for day-care services, and get your word out.
On the other hand, Burt’s Bees - one of the most recognized brands in natural care products - sold to Clorox for an estimated $925 million in 2007 and has continued to expand its product line and distribution. But it all started with an artist, Burt Shavitz, making candles from a local beekeeper’s extra beeswax and selling $200 worth of products at a local craft fair.
Driving for one of the two globally expanding app-centric taxi alternative services, Uber or Lyft can still be a fairly lucrative way to earn money as a side business idea on nights and weekends—working only when you want. But before you dive head first into this side business idea, do your homework and calculate the costs of extra gas, mileage, tires, wear & tear and usage on your vehicle—it's not a guaranteed business idea that'll turn a huge profit every weekend.