We are a subscription-based solution, and we have two parts to our online experience. For our front end, we use a solution which we pay just $20 a month for. We also needed to integrate a subscription management system. For this second element, we use a subscription marketplace which helps us with managing our database, sending out emails to users and onboarding them, and for this we pay a monthly fee of $40 a month.
Ultimately, starting an online business is similar to starting a business with a physical storefront. You’ll still need to do business planning and you’ll benefit from making sure you understand your tax obligations from the start. Just don’t underestimate the importance of putting together a functional website and getting it in front of your target market.
Alex Ikonn and his wife Mimi launched Luxyhair.com after they realized how hard it was to find great hair extensions in the marketplace. This hair extensions ecommerce retailer has built their business on the fan audience they’ve attracted through YouTube tutorial videos. They have a serious following, which is exactly what has enabled them to grow their business to seven figures since 2010!
Online shoppers are getting more and more conscientious about their choices, and especially so when it comes to beauty products. Running a beauty shop that’s built on strong ethos and values that resonate with nature and animal lovers is one of the hottest online business ideas right now. Tropic Skin Care seems to be doing a great job at connecting with these shoppers.
You can start simply by using the Web’s free pages for business advertising that are part of the benefits of a business ownership membership, or by testing your products’ sales potential at online auctions sites. If your preliminary sales are good, you can then purchase a domain name/URL and build a basic site with tools like Microsoft’s FrontPage or Adobe Dreamweaver; or hire a Web designer. Keep web your site simple and easy to navigate. You can use PayPal to first accept online payments. If your Internet sales increase, consider adding a shopping cart program and applying for a merchant account so you can offer credit card processing. (Your site should be hosted by a service that provides a secure server for your credit card orders.)
After you’ve tested and tweaked your small online business site with a limited amount of purchased traffic, it’s time to start generating qualified traffic for your site on a larger scale. You can either continue with paid advertising (PPC) or with the generated traffic optimize your website with the research you have acquired on keywords, user navigation and conversion rate.
Market your talents to building contractors. People purchasing new homes can often be overwhelmed with the choices and possibilities in home decorating. Design some questionnaires for each major element and each major room in the house. Find out how the homeowner will use the home--are there children? Pets? Does the woman of the house wear high heels? Do the home's residents neglect to remove shoes? How will each room be used? Where might task lighting and ambient lighting be most appropriate?