3. Create a strong team. “Work with experts on parts of your business where you are not an expert,” says Cathi Brese Doebler, a home-based business owner for 10 years and author of Ditch the Joneses, Discover Your Family. “For example, if you are not good with computer hardware, hire someone to help you set up your computer network. Or, if you are not an expert on taxes, find a good tax advisor. Focus your business on your areas of expertise and strength, and hire experts to help you with your areas of weakness.”
Starting a business in this field will require some experience, but as long as there is anxiety, there will be a market for coaching people to create and deliver presentations. Invest in video equipment or use a smartphone to record students as part of the coaching process. If you have a background in radio or TV or specific experience in high-profile public speaking, all the better.
10. Avoid going into business before you know you have a winning idea. “A good way to vet this is also a method of bootstrapping: Apply for grants. If your idea is good enough to become a successful startup, it’s good enough for someone else to help with development,” advises Amy Baxter, founder of MMJ Labs, which makes reusable, inexpensive products for personal pain control. “Programs such as local university incubators, Huggies MomInspired, Cartier Women’s Initiative Awards, and even Small Business Innovation Research grants can bankroll part of your R&D.”
Sammi Caramela has always loved words. When she isn't working as a Business News Daily and Business.com staff writer, she's writing (and furiously editing) her first novel, reading a YA book with a third cup of coffee, or attending local pop-punk concerts. The only time Sammi doesn't play it safe is when she's writing. Reach her by email, or check out her blog at sammisays.org.
Giving speeches is a terrifying experience. Giving bad speeches… Well, no one wants to be in that situation. Wordsmiths have a hugely sellable skill to win people over using nothing else but the power of well-strung sentences. If you can write, cash in on this skill by crafting speeches that make birthdays, weddings, award ceremonies, or political debates a more memorable experience.
‘Facebook retargeting has been effective for us: when people go on our site, we can drop a cookie on their browser, and if they go on Facebook we can remarket an advert to them. Retargeting means you know the people are qualified, and you don’t pay unless they click on your ads, so you aren’t spending lots of money waiting for random clicks – it’s more focused.
Market your talents to building contractors. People purchasing new homes can often be overwhelmed with the choices and possibilities in home decorating. Design some questionnaires for each major element and each major room in the house. Find out how the homeowner will use the home--are there children? Pets? Does the woman of the house wear high heels? Do the home's residents neglect to remove shoes? How will each room be used? Where might task lighting and ambient lighting be most appropriate?