Having a user-friendly, attractive website that was cost effective to implement and run was key. We are an online company through and through, and we have to communicate our brand message on the website through engaging content and imagery, as well as ensure we deliver a high standard of functionality for our customers. Through the use of a reasonably-priced front end and subscription marketplace we feel we’ve been able to achieve this.

If you're ready to be in charge of your own destiny, but don’t have the capital to buy a franchise or open up a storefront, consider starting an online business. When your store is online, you can reach millions of customers instead of whoever happens to wander in - plus, you don't have to pay for retail space. However, like with any business, you'll need an excellent product and a solid marketing plan. See Step 1 to learn what it takes to start your business online.
Then I spent some time reading around the subject area of SEO (search engine optimisation) and online marketing. There is loads of free information on the web and a great support community. It turns out that one of the great things about an off-the-peg package is that all the SEO basics are already in place and are constantly updated as Google requirements change. For example, you don't need to worry about the URL structure being correct or your product missing the title tag or H1 tag. All you need to really worry about is selecting the right search terms and creating interesting and valuable content that uses the terms on each page. Once people find great content they are likely to share it.
Create a stylish and functional website. Elegant or funky, classical or hipster, your online store should reflect what you’re selling. No matter what your style is, it's important to give off a professional air. Since you won't be able to earn people's trust in person, your website will have to do the selling for you. Your site should be engaging, and most importantly, easy for customers to use when they're ready to make a purchase.[4]
It’s possible to set up a website yourself, but unless you’re a designer or Web developer, you can expect a pretty steep learning curve. If you have the budget, consider hiring a professional to help you with some or all of the following: configuring the site to look the way you want and include the features you need; creating and inserting a logo; optimizing the site for search engines; and creating text and images.

1) A super short commute? The most obvious home business advantage is the lack of commuting necessary. No more minutes or hours spent each working day sitting in a car, on a bus or subway fighting your way to work. For many home-based business owners, their commute consists of just walking down a flight of stairs. (Of course, this advantage is wiped off the board if you don't actually work at home but have to travel to customers and clients.)

Today, tens of thousands of people are considering starting a home based business, and for good reasons. On average, people can expect to have two and three careers during their work life. Those leaving one career often think about their second or third career move being to their own home. People who have been part of the traditional nine-to-five work force and are on the verge of retiring from that life are thinking of what to do next. The good news: Starting a homebased business is within the reach of almost anyone who wants to take a risk and work hard.
New entrepreneurs often find it difficult in determining what to charge. Factors that will influence your pricing include the value your customers place in your products and services and what they are willing to pay for them; your industry’s pricing guidelines; and your own pricing strategy and “formula.” Your accountant can guide you in determining how to charge enough for each “billable” hour or product to cover your expenses and to ensure you will be making a profit.

If you want to broaden your services and earn more, you can opt to make the entire house look neat and clean with this side business idea. House cleaning services cover carpets, floors, lawns, garages, windows, walls, and roofs, requiring a whole range of cleaning tools. You can hire maids and janitors to do the actual cleaning while you handle sales, administrative and customer service tasks. Or, you can start small by actually getting your hands dirty as a contractor, learning on the job before launching your own cleaning operations with the help of cleaning business management tools like Swept. Beyond that, I'd recommend checking out Cleaning Zoom's ultimate guide to starting a cleaning business if you plan on taking this business idea seriously.
If you're ready to be in charge of your own destiny, but don’t have the capital to buy a franchise or open up a storefront, consider starting an online business. When your store is online, you can reach millions of customers instead of whoever happens to wander in - plus, you don't have to pay for retail space. However, like with any business, you'll need an excellent product and a solid marketing plan. See Step 1 to learn what it takes to start your business online.
In general, a home office deduction is allowed if the home office meets at least one of three criteria: 1) the home office is the principal place of business; 2) the home office is the place where the business owner meets with clients and customers as part of the normal business day; or 3) the place of business is a separate structure on the property, but is not attached to the house or residence. The deduction is figured on the size of the home office as a percentage of the total house or residence. For example, if the total house size is 2,400 square feet and the home office is 240 square feet, 10 percent of the total house is considered used for business. That would allow the business owner to deduct 10 percent of the household's costs for electricity, real estate taxes, mortgage interest, insurance, repairs, etc. as business expenses.

There's a huge growing market for mobile phone accessories, and plenty of handmade sellers are raking in 6 and sometimes 7 figures from their phone case businesses. You can get your own phone case business up and running as a side business idea in a matter of days with turnkey solutions from Case Escape, my previous company, and you can now get ready-to-go kits that'll give you everything you need to start a phone case business. Once you're up and running, you can sell cases on Etsy, Amazon Handmade, and Fancy. During our first year of selling phone cases as a side business idea on our Etsy store, we made around $60,000 in revenue from that selling channel alone—not to mention additional sales from fairs, trade shows, promotional products vendors, parties, events and other online marketplaces. From there, the sales only continued growing and we graduated from side business idea to full-time company that I ran with my best friend for multiple years.
Larger companies can hire an agency or full-time staff member to run their Facebook and Twitter accounts, but small businesses often have to handle their own social media marketing. With so many responsibilities, business owners are often too busy, overwhelmed or undereducated about the importance of social media to spend time developing and implementing a great social media strategy. As a consultant, you can help them determine the best tactics, posting schedules and content for their target audience. As their follower count grows, so will your business.

Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.

Taylor works with up-and-coming designers and asks as many as possible to link to her site to help with link building and add her URL to as many posts as possible to help increase SEO visibility. ‘It was also really important for my site to be mobile optimised, so we built the site to appear perfectly on the top 15 mobile operators – I now use analytics to see what the site is being viewed on and optimise accordingly.’
If you don't find what you're looking for there, here's a list of the 45 best places you can learn to code for free. Once you command a knowledge of HTML, Ruby, Python, Javascript, or CSS, you can start a freelance business as a side business idea to build your portfolio while you still hold onto your full-time job. Listen to my podcast interview with Laurence Bradford about her journey to become a freelance web developer, too. And over time, you'll build more relationships, have more experience and eventually take this side business idea over to becoming a full-time source of income.
Hi, I really enjoyed this article. I think everyone has a skill they can market like being a VA, writing, web design etc for some extra cash. I think the main thing to consider when starting a business is if you can run the business with your day job. It’s great if you can build a service based business to work from home but it takes time to build these business to replace a wage – it took me three years. Great post!
Home renovation services are hot, hot, hot — and there's no sign of this trend slowing down. Home improvement and repair expenditures in the U.S. topped 326 billion dollars in 2015, according to statista. And as the population ages, even more people are going to want to make their homes more livable by investing in the renovations they need to stay where there are. Growth in home improvement and repair expenditures will reach 8 percent by the start of 2017, according to a report from Harvard's Joint Center for Housing (the historical average is just 4.9 percent).
Alex Ikonn and his wife Mimi launched Luxyhair.com after they realized how hard it was to find great hair extensions in the marketplace. This hair extensions ecommerce retailer has built their business on the fan audience they’ve attracted through YouTube tutorial videos. They have a serious following, which is exactly what has enabled them to grow their business to seven figures since 2010!
If you know how to make jewelry, there’s really no reason not to sell it. Handmade jewelry has long held appeal for collectors and admirers alike. The biggest challenge to setting up a jewelry business might be running the business itself—just making beautiful things won’t be enough to sustain the operation. Study up on what it takes to run a jewelry business and then make it happen. A great place to start is online with sites like Etsy and eBay
Focus on user experience. Your biggest considerations with an ecommerce site will be setting up your website to offer the best user experience. Choosing the right web design is crucial, as is making sure that your shopping cart software is well-suited for your business. Be sure to check out the various shopping cart options available—from Shopify to X-Cart and many more.
To improve your chances of success in business, it’s essential that you do your homework and research your business idea. Identify your target market and analyze the competition. To find a profitable niche for your home-based internet business, you have to find the crossroads between what people want and what you’re passionate about. John Jantsch, author of Duct Tape Marketing said it best: “Bring the best of your authentic self to every opportunity.”
One way to get started might be to focus on children’s parities, which can be a bit simpler and less stressful to plan than adult get-togethers. Go further into specialization by following kid trends and offering superhero or Frozen parties. Remember that you’ll be competing not just with other party planners but with local restaurants and facilities, so excellent networking skills and a personal touch to your services will be important.
67. Virtual tech equipment: Make sure you have equipped your team with the right tools to stay in communication [and] send large files, or provide [them] access to systems. You want to ensure you remove barriers to performance by providing the right tools for virtual business. (Note: Tools such as instant messaging, wikis or message boards, and conference meeting software will help improve communication.)
I believe that one of the grandest issues are #8. I personally give the emphasis on #8 , because it can become difficult without having supportive individuals around,and as human being we can only do so much by ourselves we must seek the wisdom of others and their guidance from time to time. Networking is key to success and having a passion for what ever you inspire to achieve.
But before you can graduate from side business idea and start earning a full-time living as a graphic designer, you'll need to build your skills—I recommend starting with reading the foundational book Graphic Design School and Steal Like an Artist, the incredible book by Austin Kleon about how to become more creative. To accelerate your education in becoming a graphic designer even quicker, check out the online courses Graphic Design Fundamentals and The Graphic Design Bootcamp. Then once you're an expert at your craft, you can further your education and move up to offering  more hands-on experiences like design sprints for higher-value clients around the world.
Valentine's day. Birthdays. Weddings. The list goes on and on—throughout the course of a year, there are dozens of occasions when people need to order flowers. What's more is that once you're up to speed with this business idea, your costs can stay relatively low if you know where to source your flowers, and typical margins are in the neighborhood of 300% (or more) on cut flowers which makes this a particularly profitable side business idea in the right geographic area. Check out this amazing interview with floral designer, Sara Tedford of Ladybird Poppy to hear about how her floral design company started out as a side business idea of doing weddings and events for her friends and family.
Become an affiliate marketer. There are many companies and webmasters who use affiliate programs to boost their online sales, and most of these affiliate programs are free to join. When you sign up for an affiliate program, an affiliate link with a unique affiliate ID will be assigned to you. The affiliate link is used for marketing the products of your merchant. When a visitor buys an item through your affiliate link, you earn affiliate commission.
38. Credit cards: Personal credit cards are still the No. 1 way that people fund a business. The rates are not terribly attractive, but using credit cards does not require any collateral other than your credit score, and credit is available instantly upon approval. Even more attractive than personal credit cards are business credit cards. You can call your current credit card companies and tell them you are starting a business and need business credit cards. While they will still require you to pledge your credit score as collateral for the loan, it will not appear on your credit profile and thus could make it easier to secure future funding if needed.
Starting any kind of business needs knowledge and experience in the related field. If you are new to the fishing business, It might be a good idea to start small and gather experience as you progress. Managing a business requires many of the administrative skills, be it fish farming or any other business. It also means that you will not have a boss to give you directions and you will have to make all your decisions on your own, if you do not have any partners.
Ghostwriting pays pretty well, and if you're talented at researching and creating great content within a certain subject domain, you can quickly build a roster of high-paying clientele with this business idea. Ghostwriters like Jeff Haden have created very lucrative careers for themselves by writing for business executives and CEO's—and Jeff also started his ghostwriting career as a side business idea outside of his full-time job as a factory manager. Listen to his interview with me on The Side Hustle Project (podcast) right here.
Like other forms of self-employment, home-based businesses face a number of challenges relating to financial management and tax compliance. Part of the business plan that is prepared prior to forming a home-based business is a financial plan detailing how much it will cost to begin the new venture and keep it running. After the business has been established, it is vital that the entrepreneur set up a good bookkeeping system to manage cash flow and ensure compliance with tax laws. Bookkeeping systems can be manual or computer based. Experts also recommend that entrepreneurs set up a separate checking account for their home-based businesses in order to better document business expenses. Canceled checks, paid bills, invoices, sales slips, receipts, and other financial documentation should be kept on file in case of an audit. Another important aspect of financial planning for a home-based business is tracking working capital—the difference between current assets (cash, accounts receivable, and inventory) and current liabilities (operating expenses, debts, and taxes)—in order to maintain a realistic picture of where the business stands financially.
Great post. My husband has been selling used books on-line for 10 years…It’s not enough to fully support our family of 6, but it does afford us a lot of flexibility. We both work other odds and ends spot jobs and it ends up working out. We have also had the flexibility to be volunteer managers at a church camp in the summer. (Right now the camp can not afford a manager) I’m pioneering a women’s conference and event ministry. I’ve always been very greatful for the freedom we have. My husband helps at the kids schools, apointments are easy to make, and the stress is less. It’s been a sacrifice in some ways but worth the gains in time and flexibility for sure.
Like birthdays, marriages happen all the time. Which means you can treat weddings as a recurring fountain of business opportunities: wedding dresses and coats, jewelers, food caterers, venue providers, photographers and videographers, performers, flower shops, travel agencies, souvenir crafts, and a host of other ventures. Now imagine if you can form a network of these service providers so you can offer engaged couples a range of hassle-free wedding packages as a turnkey business idea. The process is certainly fun (and time-consuming), but as a side business idea, the pay can be pretty great.

We don’t manufacture as much in America as we used to, but the phrase “American made” still means a lot to some people. Artisanal items are also popular, making now a great time to start a furniture-making business. This might not be the easiest idea to start from scratch, but if you already own the equipment you need, you can start producing pieces to sell at fairs and online on sites such as Etsy.
Another starting point is to have an idea that very few people other than the founders can actually build. These technical feats provide a natural defense against competition. Remember, every hard problem you solve drops a massive obstacle in front of anyone who’d want to replicate you. Certain problems haven’t been solved because none of the few people smart enough to do so have made it happen. Look at something like Google, which co-founders Larry Page and Sergey Brin were technically capable of building at a time when not many people were. Back then, there were very few people smart enough to build their own search engine let alone imbue it with software that could crawl and rank the entire World Wide Web.
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