Then I worked my way through the Defining Audience and Differentiation courses in Fizzle and finally buckled down, stopped being lazy, and did the work. And it *was* work — I spent a good 2-3 months getting uber-clear on my points of differentiation/USP/positioning and creating a clear plan for how I could best articulate that in my biz. Afterwards, everything got easier: what to write about, what services to offer, who I (very happily) serve, and the whole 9.
Short term: Getting things done. This is waking up every day and taking steps towards achieving your goals. One day, it may mean buying business cards for your new business, or applying for a business license or hiring a lawyer to help you incorporate your business. Or it may mean researching your idea on the Internet or calling prospective clients to find out who might be interested in buying the products or services that you intend to offer for sale. You cannot build a business without taking these short-term, but important, steps.
Have you cracked the code for landing higher paying jobs at the drop of a hat? If you have a knack for helping your friends or co-workers navigate the process of finding their dream job, nailing an interview, negotiating a better salary or getting a raise at their current day job, other people would be willing to pay for your help too—making this a great side business idea that doesn't take too much time. Get started by sharing your advice on a personal blog and becoming a career coach on platforms like The Muse and Coach Me where there's already an existing audience of people looking to make a move in their careers. From there, keep your focus on helping people get real results, building case studies to support this side business idea, and eventually charging for the results you're delivering clients.
I see it time and time again: The number-one challenge faced by brand-new small online business owners is a lack of traffic. Obviously, if your website isn’t getting any traffic, you’re not generating any sales. And what’s worse is that without traffic, you can’t test the key components of your sales process. And if you roll out a large traffic campaign before you’ve tested your site to make sure it converts maximum visitors into buyers, you risk losing sales and looking unprofessional to potential business partners and affiliates.
You can also use PR techniques to position your brand for media attention. There are several techniques for getting other people to share your work. Of course, blogging is very effective, if you’re consistent. But, I’ve found press releases can also work well. If your press release gets picked up by media experts, you can expect other authority sites to link back to you.
Case in point: securities and commodities brokers, who stand atop the list with an average pretax margin of 14%. While confidence in the markets is shaken and competition from E*Trade and Charles Schwab is stiff, trusted brokers able to develop a book of business by giving financial advice (not simply executing trades) can still do well. All it takes is a computer, a speedy Internet hookup and some trading software from the likes of Automatic Data Processing . Typical commissions: 2% to 3% of the value of each trade.
#8 support: I have a business partner, but I also have a mastermind partner (since 2011) and that has been so helpful. I get to brainstorm ideas, be held accountable and have insight from someone who is not inside my business everyday. I also now lead a mastermind group for moms, and I love spreading this powerful tool to others to find their own accountability partners in life and business.
Sure, there are plenty of businesses offering social media consulting services, but you can stand out from the crowd by focusing primarily on networks that are still gathering steam with businesses. Facebook and Twitter are still the top networks, but businesses tend to struggle the most with more visual platforms like Instagram, Pinterest, Tumblr and Snapchat. All of these platforms have huge audiences, but many businesses don't realize how big they really are, how effective they can be and how to make them work for their niche. Snapchat has more than 158 million users per day, according to Business Insider. Instagram has more than 500 million daily active users, according to Statista, and Pinterest has more than 200 million.