Kelly Lester, a stay-at home Mom from California, had an interest in bento - the Japanese art of food packing. She also had an annoying problem every day: how to quickly and efficiently pack healthy lunches for her kids to bring to school. Her goal was to feed her kids without boring them to tears or relying on prepackaged options that were more expensive and not as healthy.
Getting your press release published in publications that are read by your target customers is one of the most effective ways to launch your home business. Send the editors or producers news worthy releases to announce the opening of your business, along with photos. If you hold an event or contest in conjunction with your business’s launch, you are more likely to have your release published and receive free media coverage.
Alex Ikonn and his wife Mimi launched Luxyhair.com after they realized how hard it was to find great hair extensions in the marketplace. This hair extensions ecommerce retailer has built their business on the fan audience they’ve attracted through YouTube tutorial videos. They have a serious following, which is exactly what has enabled them to grow their business to seven figures since 2010!