Despite Instagram's growing popularity, not all brands know what they're doing on the app. If you have a background in social media and marketing and a passion for photography and Instagram, starting a consulting business that focuses on the popular photo app can be a great way to make money while helping other businesses improve their content and thrive.
Without realizing it, I skipped over doing the good work of pinpointing my target market and ideal clients, defining my brand and my offer, figuring out my Why, etc. I studied audience-building and content marketing tactics and put a lot of work into growing a community from the start, but because I wasn’t clear myself on the purpose of my brand, I didn’t have a consistent message to share with that community to build trust and gain their interest in any kind of offers.
Thanks for sharing these top 10 mistakes. Sometimes I think these “top failures/mistakes” posts are even more helpful than the usual “top 10 best advices” type of posts, since they give people concrete ideas about what they should avoid. For me, the biggest setback was and still is number 7, wasting too much time thinking and not enough doing. One of my favorite quotes regarding this is by Napoleon: “Take time to deliberate, but when the time for action comes, stop thinking and go in.”
Turning your favorite craft or hobby into a revenue-generating business idea easily counts among the most fulfilling experiences anyone can have. Just take a look at what Jacob Huss of Soteria Designs is doing wit his hobby of hand-building furniture and wood jewelry. With more and more people demanding a higher degree of personalization in just about anything they own or use, count yourself lucky if your craft happens to be the creation of custom furniture. Not only is the real estate sector regaining its footing, the number of style-conscious customers is also on the rise, creating plenty of room for growth into this business idea.
If your home business will be in the same industry in which you worked for a former employer, make sure you are free of any non-compete agreements that you may have signed. Meet with your lawyer to consider any business liabilities and for any disclaimers you should have drawn-up for legal protection. A lawyer can also recommend contracts you should have if you plan to work as an independent contractor or to subcontract work out.
Create a structure that mimics what you had in the workplace. Structure your day so you have a start and finish time, with certain hours set aside for specific activities. A general rule is to spend the first hour of the day prospecting for new clients. Send your emails, write your letters and make your phone calls first thing so you don't forget to do it later.
If you have an eye for quirky stuff, maybe running a mystery object shop could help you combine the thirst for curious things with a steady source of income. TheSomethingStore and Muddy Creatures are nailing the concept of a surprise purchase that taps into the explorer instinct many of us possess. There’s no exact science or skill fueling this business idea – let your imagination go wild…
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Recently, I have been thinking about my other passion… motivation and inspiration. I have though that maybe my unique advantage is to merge my photos with words of motivation. I could add more products such as posters, calendars, cd’s, etc. much like one of those motivation sites. It would be personal to my photography and my knack for inspiring others.
Driving for one of the two globally expanding app-centric taxi alternative services, Uber or Lyft can still be a fairly lucrative way to earn money as a side business idea on nights and weekends—working only when you want. But before you dive head first into this side business idea, do your homework and calculate the costs of extra gas, mileage, tires, wear & tear and usage on your vehicle—it's not a guaranteed business idea that'll turn a huge profit every weekend.