Hi Corbett, your post is spot on and I admire how easy and simple you explained things. I’m sure that budding online entrepreneurs will learn a great deal here. Just to share, when I was starting out, i encountered a couple of these mistakes and boy, they really held me back…months even. The thing is, starting onlin entreprenuers want to always be sure and safe but what they don’t realize is that making sure of every single details just takes time. Simpy put, if you know what you can offer, what makes your product unique then launch it already. Think clearly at first and then focus on doing more.
My biggest mistake has been in thinking that I cannot start building an email list because I am broke. The old adage, “it takes money to make money” can make you stop thinking creatively. Even without money to join programs, there are many webinars and podcasts where info is given away. You have to open your mind and admit you cannot do it alone, # 8, and apply “where there’s a will-there’s a way.” I am still struggling but I believe I will be like #Chris Hufnagel below sooner than later.
I see it time and time again: The number-one challenge faced by brand-new small online business owners is a lack of traffic. Obviously, if your website isn’t getting any traffic, you’re not generating any sales. And what’s worse is that without traffic, you can’t test the key components of your sales process. And if you roll out a large traffic campaign before you’ve tested your site to make sure it converts maximum visitors into buyers, you risk losing sales and looking unprofessional to potential business partners and affiliates.
If you sell baby clothes from a small city centre shop in London, your target customers will likely be very different from a rm selling cloud-based software to SMEs in the UK. The key thing is to define who your products or services are for. How old are they? What are they interested in? Where do they live? Armed with that knowledge, you can really start to develop a solid content strategy.
Once you’ve mastered step 1 and gotten a foothold in the market, you’re ready to expand your offerings. Your customers will appreciate having related products to choose from. What’s really important about branching out into new areas is to continue to provide a high-quality service across the board. Branching out could hurt your reputation if you drop the ball in other areas.
Believe it or not, this freelance bike messenger makes more money than some people glued to their office desks. You won't rake in a whopping $50,000 as this guy does by just doing this in your free time as a side business idea only, but you’ll surely get a piece of the action. Even Uber is trying out a blueprint for a delivery service, and companies like WunWun and Amazon are stepping up their efforts to expand same-day delivery, increasing the demand for more to jump in on this business idea. If you have a decent bicycle, those pair of pedals might just earn you a healthy side hustle income.
You will also want to gather a network of business owners and resource people. These people could include a business mentor, another entrepreneur in the same industry or profession, and additional business owners or leaders you meet at local organizations’ meetings or through Internet groups. These people may also be sources for future outsourcing work or collaborative ventures.
Today, tens of thousands of people are considering starting a home based business, and for good reasons. On average, people can expect to have two and three careers during their work life. Those leaving one career often think about their second or third career move being to their own home. People who have been part of the traditional nine-to-five work force and are on the verge of retiring from that life are thinking of what to do next. The good news: Starting a homebased business is within the reach of almost anyone who wants to take a risk and work hard.
But it’s also easier for consumers to compare similar products, which makes your ability to differentiate yourself more important. For instance, if you decide to use Etsy to sell handcrafted cutting boards, when a potential customer searches for cutting boards on the site, they’ll wade through potentially hundreds or thousands of relatively similar listings.
One of the most important internet marketing strategies is to develop every customer's lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part--not to mention the most expensive. So use back-end selling and upselling to get them to buy again:
Getting your press release published in publications that are read by your target customers is one of the most effective ways to launch your home business. Send the editors or producers news worthy releases to announce the opening of your business, along with photos. If you hold an event or contest in conjunction with your business’s launch, you are more likely to have your release published and receive free media coverage.
While the spiders do index sites and pages that haven’t been submitted, you certainly don’t want to leave this to chance. A spider might find your website and index it next week–or it might be two years before that finally happens. So take the time to submit your site to be sure you’re included. Once your site’s been submitted, expect it to take two to six weeks for your listing to appear.
Another big suggestion is finding small and easy ways to test business ideas and assumptions. I think this is implicit in your post. For example, if you have an idea for a digital course, you may do a free webinar on the same topic first. If you can’t get enough people to show up for a free webinar, then there probably isn’t enough interest for a paid product on the topic.
To do what you love, you first have to know what kind of work you really want to do. This requires intense introspection and an understanding of which kinds of work get your creative juices flowing and which kinds dry them up. Doing what you love also sometimes requires that you ignore what other people want you to do for a living. You may decide, for example, that you’d really like to start a recording studio in your home, but your spouse or best friend may think something more practical, such as buying into a fast-food franchise, makes more sense. Ultimately, you must decide what you’re going to do for a living — even if it means you can’t work at home.
To improve your chances of success in business, it’s essential that you do your homework and research your business idea. Identify your target market and analyze the competition. To find a profitable niche for your home-based internet business, you have to find the crossroads between what people want and what you’re passionate about. John Jantsch, author of Duct Tape Marketing said it best: “Bring the best of your authentic self to every opportunity.”
Ultimately, starting an online business is similar to starting a business with a physical storefront. You’ll still need to do business planning and you’ll benefit from making sure you understand your tax obligations from the start. Just don’t underestimate the importance of putting together a functional website and getting it in front of your target market.
I am a total newbie to marketing. I haven’t truly started my business, but I slow myself down with the logos, website, impatience, perfectionism. I look at the professionals in my field who already made it and think I can not match them. What did happen that I started a supportive community for my prospective clients and that is growing like a wildfire. It’s been just 3 months since I opened my mouth about what I do and things are really moving. Even though there is no dollar value, I am forming valuable connections. But because this community and my future full time awesome is my huge passion, it was easy to do. I somehow did not really care if it was perfect. Now I am realizing that I have no business or game plan so I am slowing down and will address this before it’s too late.
Grabbing the attention of curious browsers on the most popular crowdsourcing platforms like Kickstarter and Indiegogo is a tough job. If you’re inventive and know how to tap into human emotion, then this is a niche worth exploring. Many aspiring entrepreneurs look for personalised advice to carry their campaigns to the finish line, so try offering action-oriented eBooks or online courses targeted at this particular audience.