Define your product or service. Starting an online business gives you the benefit of having access to millions of customers, but you also have a lot more competition. No matter what you're trying to sell, you can bet that hundreds more online retailers have a similar idea. What differentiates your product from other similar products? To help your product stand apart from the rest, you'll need to find a niche.
#4 is killer important. So, so very. In fact, until I got into Fizzle at the beginning of this year, I hadn’t done the hard work of figuring out the “different” and the “better” as it applied to my business, even though I knew I really, really needed to, and even though I fully knew it was hurting my business not to get this sh*t figured out — in the form of price-shoppers and less than ideal projects and so on.
Become an affiliate marketer. There are many companies and webmasters who use affiliate programs to boost their online sales, and most of these affiliate programs are free to join. When you sign up for an affiliate program, an affiliate link with a unique affiliate ID will be assigned to you. The affiliate link is used for marketing the products of your merchant. When a visitor buys an item through your affiliate link, you earn affiliate commission.
The solution is simple: Buy traffic through PPC search engines. Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
Pet sitting usually involves going to someone else’s house to take care of furry loved ones. Pet sitting could even involve living in someone’s house while the client is away. You have to think about the types of services you’ll provide and the types of animals you’ll take care of, but generally pet sitting is a low-cost, high-pleasure business idea.
Fashion, style, and grooming continue to be a lucrative side business idea that can be done in your hours outside of work. If you know how to mend clothes, then you have a growing market of budget-conscious and/or personalization-obsessed customers. Entrepreneur says you need around two thousand dollars to start a decent side business idea in this niche but there’s no harm in starting smaller and growing from there, as long as you can make magic with needle and thread.
The key to avoiding any cash problems is to have cash in the bank reserved for the proverbial rainy days. To solve this problem, Strauss advises for businesses to “Plan appropriately, budget accordingly, pay your creditors and suppliers on time, build a good business credit rating, and you will avoid the cash crunch dilemma and build a solid home-based business.”
Great post. My husband has been selling used books on-line for 10 years…It’s not enough to fully support our family of 6, but it does afford us a lot of flexibility. We both work other odds and ends spot jobs and it ends up working out. We have also had the flexibility to be volunteer managers at a church camp in the summer. (Right now the camp can not afford a manager) I’m pioneering a women’s conference and event ministry. I’ve always been very greatful for the freedom we have. My husband helps at the kids schools, apointments are easy to make, and the stress is less. It’s been a sacrifice in some ways but worth the gains in time and flexibility for sure.
Your business is only going to come to life if you do the things you need to do to bring it to fruition. If you continue to put off the things you need to do to get your business started until tomorrow--you're too busy at work, or your kids need you to pick them up at the mall, your spouse wants you to watch a popular new television show--then when will you ever get around to doing them?
Many small companies simply don't have the time or staff to properly run their billing operations. That's where entrepreneurs who want to offer invoicing, bookkeeping, human resources and other clerical services to business owners on a contractual or part-time basis come in. With just a laptop and a few clients, you can get the ball rolling from home.
Get ecommerce software. You'll need this so your customers can view your products, enter their information and make a secure purchase. The software safely stores customer information. Don't skimp in this area, since the ecommerce software you choose will make a big difference in how easy it is for customers to feel secure buying something from your store.
A lot of car owners simply don’t have time to personally care for their vehicles, much less make them sparkle. With simple equipment such as car shampoo, polishing wax, tire black, sponges, a pail and a sturdy hose, you can start earning a decent side income by making cars look fresh in your free time after work and on weekends. Not bad for an easy business idea that'll keep you outdoors and moving your body on the weekends.
People are always searching for one-of-a-kind venues for meetings, parties and weddings. Why not earn some extra money off the space you already have by renting it out for events as a side business idea? If you own a unique venue, like a studio, warehouse or boat, UK-based company Tagvenue will connect you with clients looking for somewhere special to host their event. Not a bad low-effort side business idea.
For many years, the IRS has followed a very strict interpretation of "principal place of business," which prevented some self-employed persons—such as an accountant who maintained a home office but also spent a great deal of time visiting clients—from claiming the deduction. But in July 1997, responding to the concerns of small business advocates, the U.S. Congress passed a tax bill that redefined an individual's "principal place of business" to include a home office that meets the following two criteria: 1) it is used to conduct the management or administrative activities of a business; and 2) it is the only place in which the small business owner conducts those management or administrative activities. When this change became effective on January 1, 1999, it was expected to enable many home-based business owners who also perform services outside of their homes to claim the home office deduction.
I would add a triple exclamation point underscore to #s 1 and 4. It took me a year to offer my first ebook via Gumroad, and, honestly, I didn’t do much to launch the product, I just kind of got it out there. Currently, it’s listed at $1+ and makes about $14 / week. But, like you say in this post, that first product is more about getting something out there and learning what works and doesn’t as it is about making mad scrilla. I may not be making mad scrilla, but I am envisioning a more effective and epic launch for the next info product.
Another big suggestion is finding small and easy ways to test business ideas and assumptions. I think this is implicit in your post. For example, if you have an idea for a digital course, you may do a free webinar on the same topic first. If you can’t get enough people to show up for a free webinar, then there probably isn’t enough interest for a paid product on the topic.
Still, knowing something about how the flower business works is a good idea, and your online presence and photos of your work will be critical to your success. Remember, the business is all about visuals, so make yours as compelling as you can. Get started networking by contacting local wedding planners and funeral homes and letting them know you’re in business. From there, let your business bloom. A friend in Maine turned a flower-arranging business into a successful flower shop she later sold at a profit.
Darlene – How did you grow your mastermind group? I totally see the value in this but haven’t had much luck trying to get something going myself. I’m currently working on forming a local tribe (geographically speaking) with the idea that meeting in person might be really beneficial to us all although we’re all in different blog categories. How did you form your group? Who gets invited? What are the perks to membership? I would love to know!