But if you choose to bring employees into your home, you may want to set some ground rules to keep lines from blurring. Richard Rabinowitz runs a national, multimillion-dollar photo workshop series, Digital Photo Academy, right from his home. A staff of six works around the dining room table in his New York City apartment keeping track of teachers, students, and workshop spaces. Chaotic though it may seem, the business brings in over $2 million per year. Rabinowitz maintains order by enforcing the following seven rules.
One of the first things you need to do is visit every potential event location with which you plan to work. Work with the marketing manager to tour each site and learn what is available at each location. Start a database that will allow you to sort venues by varying features--the number of people each site holds, if there is AV equipment available on site, will you need to arrange for rental chairs, etc. Then when you are beginning to plan an event with a client, you can find out what the key parameters are for the event and easily pull up the three or four sites that meet the basic criteria. and engagement parties, etc.
Another idea someone could do from home is to start a service or write a software program that scours local ad listings (like craigslist) for a particular used item a person wants to buy. They have services like this for new items, but not used. I know others like me who are keeping their eye out for something used (like a canopy king bed!) but don’t have the time or inclination to search for it every day.
Most hosting providers come in at a similar low price point – often from just £1 a month – so business owners should look at online reviews and go for quality of support, says Alex Price, founder of 93digital.co.uk. ‘You need to know you can get in touch with your hosting provider quickly and easily, at any hour, if your website goes down,’ he adds.
Your home business may be small, but it enjoys one great advantage big conglomerates can only envy: very low overhead costs. You have no rent to pay, no payroll for an army of workers to disburse every month, and no office furniture and equipment for each one of your staffs to buy. Instead of paying for overhead costs, you can channel your limited resources to making your business grow and flourish. Your concentration should be to spend on items that will give you multiple returns for your money.
Take the time to develop your skills at either making your own music, or becoming a pro at mixing, and your side business idea of dj-ing local events could turn into a much bigger endeavor. Though you'll first need to command a solid knowledge of sound design, mixing and music production before expecting to land your first gig with this business idea, as developing an entirely new skill set is not for the faint of heart.
The basic idea behind an online drop shipping business is that, as a small business owner, you don’t have to maintain a large inventory of products or handle any delivery to your customers. That eliminates the financial cost and risk of having a warehouse full of stuff you might not sell, and the hassle of arranging to send orders all over the country or the world. In fact, you don't have to manufacture or store any products at all.
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
Then you can move on to more immersive sales education through online courses like Sales Training and Prospecting on Udemy, The Guide to Pitching and Selling Clients on CreativeLive. Once you're ready to put your selling skills to the test, check out Angel List and see if any sales position opportunities align with your interests—the last thing you want to do is get stuck selling products or services you're not interested in. However, by starting out your sales career as a side business idea, that gives you the flexibility to easily change courses if you ever need to.
YouTube is the third largest site in the world, so there’s no surprise that video is becoming one of the main communication mediums for businesses of all types and sizes. If you have video filming or editing knowledge, it won’t take you long to build your clientele. Everything from video production workshops and video editing services to soundtrack libraries and DIY tutorials can appeal to the business world. Producing video might be one of the most attractive online business ideas with lots of creativity and challenges.
The German Economist Schumpeter once said that there are “no original ideas”, only new combinations of old ones. Curation of curiosity-fueling content is an intriguing and little-known business model. One of the best success stories out there is Brainpickings – a platform that describes itself as “an inventory of cross-disciplinary interestingness, spanning art, science, design, history, philosophy, and more”. The subscription-based model and successful utilisation of affiliate links have turned the blog into a self-sustaining business.
I have almost 80 email subscribers, between 350-600 unique visitors per day, and I have talked myself into believing that my site is so new that it would be ridiculous to offer anything but affiliated links…that I need to build a reputation and trust first. These folks don’t know who I am yet. They don’t know that I’m not trying to bamboozle them, yet help them along in the journey, so why would they buy from me?!
Best of all, unlike a brick-and-mortar business, you don’t need a lot of startup capital. In fact, you can get many internet businesses up and running with no money at all because so many free services facilitate the possibility. For example, you can set up a website or blog for free using WordPress. Or you can leverage a third-party site like Amazon or eBay to sell goods. You use their selling platform in exchange for giving them a cut of your sales.
The home office deduction may become even easier to use in the near future. Colleen DeBaise wrote, in an early 2006 article entitled "Locking In The Home-Office Deduction," about efforts being made to simplify this tax deduction. She wrote, "The National Association for the Self-Employed, a small-business group in Washington, D.C., supports a simplified, standard deduction to ease the burden on home-based businesses. And perhaps someday, sweet relief will be granted: Two bills introduced in 2005 contain language for a standard home-office deduction, although neither has passed. One of the bills, the Small Employer Tax Relief Act of 2005, specifically calls for a standard home-office deduction of $2,500'¦. In the meantime, small-business owners have little choice other than to muddle through the form—or hire a tax adviser for help."
Fiverr is a great place for first-time freelancers who might not have tons of experience and want to build up a portfolio of their work. You'll be able to complete simple tasks ranging from logo design, to creating animations, or even drawing a company logo on your forehead. While this side business idea likely won't be growing into a million dollar startup for you, it can still be a platform for funding your next big business idea. Want to learn more about Fiverr's history and how to get the most out of selling on the platform? Listen to my interview with Fiverr CEO Micha Kaufman.
Bartering or work trade arrangements are options to obtain items or services you cannot afford. You can join a barter exchange, or make your own arrangements with other entrepreneurs. It is best to have a contract between both bartering parties. Keep accurate records, because the IRS considers bartering of business goods or services as taxable sales or income.
Every engine has a slightly different process for site submission, and it pays to follow their guidelines. For example, there’s a fee to list your site in the directory at Yahoo!, but Google doesn’t charge for their submission process. Here’s a tip: If you submit your site exactly as they ask, you stand a better chance of getting a good listing on the first page of search results.
As you write your business’s market plan, consider creating a brand for your business. A brand is what makes your business standout in your customers’ minds. It is the total marketing package that includes your name, your logo, your promotional materials (business cards, brochures, stationery) your advertising and publicity methods, your business’s mission and its inherent value to your customers. Creating a brand will drive your marketing efforts and form a memory that customers will recall first whenever they need services or products like yours.
If that isn’t enough, you can expand your services to include pet grooming as an extra side business idea. To do that, you'll need to have relevant training, an operating license depending on your location, and pet grooming equipment. According to PayScale, pet groomers have an average salary range of $17,600 to $48,500. Not bad as a side business idea if you can find a way to get in most of your clients on the weekends.
To locate sites that might be interested in your content, e-mail other website owners in your industry–be sure to choose sites that receive attention and visits from your target market–and invite them to use your article on their site or in their newsletter at absolutely no cost. Many site owners need fresh content, so they’ll be more than happy to post your articles–and it won’t be long before those articles start driving traffic back to your site.