If keeping your home organized comes naturally and you enjoy helping other people, consider becoming a professional organizer as a side business idea. As the need for baby boomers to start downsizing grows, you can use your organizing and decluttering skills to start making an industry standard $50-125 an hour with very little startup costs and some free expert advice from Jen Kilbourne. Believe it or not, pro organizers don't just work with hoarders. More and more people are hiring professional organizers in order stop wasting time and money due to the stress of everyday disorganization. What's even better, is that you can take this on as a side business idea during the nights and weekends when your clients will be at home.
Building a solid customer base is much easier said than done. At the heart of the process is creating an organization that values its current customers and goes out of its way to ensure their satisfaction and happiness. Customers are smart — they can tell whether they are high or low on a company’s list of priorities. If they sense that you don’t care much about whether they do business with you, they’ll likely jump ship as soon as another company that really does care about them comes along.
For example, you can’t work from your dining room table in the morning and then eat dinner there at night and call it your home office, says LuSundra Everett, an enrolled agent — that is, a federally licensed tax professional — who specializes in home business taxes. “It has to be a specific, designated area where nothing goes on but business,” Everett says. “It can be a desk or even just a closet, but it has to be a specific, dedicated space.”
And in terms of #4 (Being Different), I can still remember driving home from a pretty boring ed policy conference in Lansing, MI, and thinking, “Geez, why did I go to this?” when it hit me: I can be different by bringing a somewhat irreverant, non-freaked out approach to education (and, in particular, the standards that I’m niched into). There are 3.5 million teachers in the USA, and if even 10% of them are like-minded folks who simply refuse to freak out with Chicken Little dances, that’s a great market.
People respect those who know more than they do. By specializing, you assume the role of a presumed expert, even if you’ve just started your business. It makes good business sense for your clients to hire an expert instead of someone less experienced. By avoiding the mistakes and dead ends that someone with less experience may make, your clients could end up spending less money by hiring you — even if your hourly rates are higher.
As Paul and Sarah Edwards noted in their book Working from Home, successful home-based business owners are usually good at what they do and enjoy doing it. It is also helpful to be independent, self-sufficient, and flexible. Other keys to success include being able to sell oneself and the business, and staying on top of personal and business finances. Since it is often difficult to associate being at home with working, home-based business people must be able to maintain boundaries between their personal and professional lives. In addition, they require a great deal of self-discipline to overcome the sense of isolation, frequent distractions, and lack of motivation and concentration that commonly affect those working from home.
Excellent information. I will be sharing this article with my list since most of them are beginning online marketers. I really resonated with #1 and #7. I was so hesitant to produce my first product. I think it had to do with not thinking it was anything that people would want to buy. Also, I did a whole lot of thinking and learning before I ever started. I think a lot of people fall into the trap of thinking they need to know everything before they even get started.
In my experience, one of the greatest challenges people face is deciding why they are starting a business, what they hope to accomplish and what they really want to do. Starting a business, particularly from home, sounds glamorous and free but, in reality, it can put a strain on home life if not done right. People I talk to often need help decision-making which is an essential quality in running a business.
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Working with other companies is one of the easiest ways to market your products. Sell baked goods? Ask local coffee shops if they’ll carry them. Are you a graphic designer? Offer to do low-cost graphic design for other businesses in exchange for referrals to their clients. There’s always someone you can partner with in a way that will benefit you both.