As a home-based business owner, perhaps even more challenging than time management is successfully balancing your business life with your personal life. Lori Quaranta struggled with this after starting her business, Consetta Web Solutions, in 2006. “When you work from home, you are always at work,” says Quaranta, who is also a mother. “Keeping a work/life balance is harder than you think.” Here are her top five tips for maintaining that balance:
Small businesses know they have to get online, but finding the time to figure out how is proving a real challenge for small business owners of every stripe. If you're Internet-savvy and know how local businesses can harness the power of local search, coupon pages and social media, you could be working from home helping small business owners promote their companies online.
When I set out to start in on a new business idea, I always make sure it aligns with both my core competencies and my interests. It starts with learning how to discover your strengths as an entrepreneur, and it's how I make sure I'll be engaged, even when the going gets rough. I learned this the hard way when I decided to start a freelance business a few years ago to offer my freelance content marketing services.
There's nothing more off-putting than a poorly designed website, and often, it kills credibility. If you know HTML and have a good eye for design, you can launch a service to create attractive, easy-to-use websites for small businesses. Put your skills to good use for business owners who want to take their online presence to the next level. Build a comprehensive portfolio, and then create your own website to show it off and attract a steady stream of clients.
A real estate appraisal business can be operated from home, on a part-time basis, making for a fun side business idea if you have the credentials to back it up. A perfect option if you want to keep your day job while earning a little extra on the side. You won’t need a college degree to start in on this business idea, but you’ll need bankable appraiser credentials (including relevant training and professional licenses), strong knowledge of the sector, and a growing network of industry players including mortgage brokers, real estate agents, banks, and fellow appraisers that'll want to utilize your services.
Take time out for good behavior. It's not uncommon to find yourself working 60- to 70-hour weeks. But the good thing is, if you want to sneak out and see a movie at two in the afternoon, nobody's going to tell you not to do it. You have that freedom and flexibility as a home business owner. It can be tempting to work all the time when you start seeing how successful your business has become, but know when to relax. You've already established a smooth-running business. Take a break every now and then so you don't get burned out.
Another big suggestion is finding small and easy ways to test business ideas and assumptions. I think this is implicit in your post. For example, if you have an idea for a digital course, you may do a free webinar on the same topic first. If you can’t get enough people to show up for a free webinar, then there probably isn’t enough interest for a paid product on the topic.
The first step in getting a top ranking in the search engines is to submit or suggest your site to them. In other words, you have to provide them with details about your small online business site. You want to make sure that the “spiders”–automated programs that crawl the web indexing sites for the search engines–find your site and include it in the search results.
No one likes doing taxes, and they need to be paid whether the economy is booming or tanking. This is why at-home tax preparation can be a great business for anyone with a tax background, or anyone willing to take training courses. Since there are annual changes to the tax code, you will need to refresh your training each year, and you will also need to register with the IRS as a tax preparer. This is more of a seasonal business than a year-round endeavor, but it can be a great way to earn some extra income each winter/spring. Median salary: $30,900.
Becoming a massage therapist requires proper training and licensing, but if you're looking for a great career to pursue that you can also turn into a home-based business, massage therapy might be the right choice for you. And with a massage therapy business, you have options: You can either invite clients into your home for appointments, or make house calls for massages.
Create a structure that mimics what you had in the workplace. Structure your day so you have a start and finish time, with certain hours set aside for specific activities. A general rule is to spend the first hour of the day prospecting for new clients. Send your emails, write your letters and make your phone calls first thing so you don't forget to do it later.
Short term: Getting things done. This is waking up every day and taking steps towards achieving your goals. One day, it may mean buying business cards for your new business, or applying for a business license or hiring a lawyer to help you incorporate your business. Or it may mean researching your idea on the Internet or calling prospective clients to find out who might be interested in buying the products or services that you intend to offer for sale. You cannot build a business without taking these short-term, but important, steps.
2. Keep your overhead to a minimum. “It’s not about how much money you make, it’s about how much you keep, so overhead is key,” says Craig Wolfe, founder of CelebriDucks, a company that creates celebrity rubber ducks. “It’s great that you’re working from home, but you can still bankrupt yourself through ill-conceived overspending, especially in technology.”
I see it time and time again: The number-one challenge faced by brand-new small online business owners is a lack of traffic. Obviously, if your website isn’t getting any traffic, you’re not generating any sales. And what’s worse is that without traffic, you can’t test the key components of your sales process. And if you roll out a large traffic campaign before you’ve tested your site to make sure it converts maximum visitors into buyers, you risk losing sales and looking unprofessional to potential business partners and affiliates.
Recently, I have been thinking about my other passion… motivation and inspiration. I have though that maybe my unique advantage is to merge my photos with words of motivation. I could add more products such as posters, calendars, cd’s, etc. much like one of those motivation sites. It would be personal to my photography and my knack for inspiring others.
If you speak like James Earl Jones or Scarlett Johansson, quite a number of digital publishers (including game developers, animated film-makers, and training video producers) pay good money for voice talent and the time investment isn't too intensive—making this a great side business idea. You can find these publishers looking for voice-over artists on sites like PeoplePerHour, Freelancer and Upwork, as well as their calls for talent directly on their websites or through voiceover agents. If you do pursue this as a side business idea, be prepared to invest for the long-haul as it can be a very competitive industry.
Enjoy plenty of flexibility. One big pro of running a home-based business is that your home office is just a few steps away. So if you’re a night owl whose prime work hours are from 10 to midnight, you can take advantage of that without having to drive to a commercial office and let yourself in after everyone else is gone for the day. Working from home, without set office space size and costs, also gives you the flexibility to scale up or down as needed. For example, if you grow quickly and need to contract or hire more help, you don’t have to worry about whether more workers will fit in the office space you lease. On the other hand, if business slows and you need to streamline temporarily, you’re not stuck with more space than you need.
I realised I wasn’t going to have time to approach every online directory to get my company listed, so now I also use Yell’s Connect product, which is separate from the advert that I’ve put up and costs £25 a month. They create directory listings for your company in all of the directories they have access to, and every day their computer system checks it to make sure that nothing’s changed; Google favours companies who have no discrepancy between their listings online. Now I’m listed at number two for the Yell search ‘Vets in Finchley’.
Good ideas, I like numbers 2, 3, and 6 personally. I think in addition to persistence and determination, creating a successful home-based business also takes courage. It can be a scary proposition to quit your day job to go it alone. I always admire people who make this move, and I think that in general they are all the more happy for it. There is not doubt, though, that you have to go for it 100% in order to make it happen!
People respect those who know more than they do. By specializing, you assume the role of a presumed expert, even if you’ve just started your business. It makes good business sense for your clients to hire an expert instead of someone less experienced. By avoiding the mistakes and dead ends that someone with less experience may make, your clients could end up spending less money by hiring you — even if your hourly rates are higher.
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As you write your business’s market plan, consider creating a brand for your business. A brand is what makes your business standout in your customers’ minds. It is the total marketing package that includes your name, your logo, your promotional materials (business cards, brochures, stationery) your advertising and publicity methods, your business’s mission and its inherent value to your customers. Creating a brand will drive your marketing efforts and form a memory that customers will recall first whenever they need services or products like yours.
With nearly 100,000 different custom extensions both free and paid available in Google Chrome's marketplace, there's a huge opportunity for creating a useful extension for people to use while browsing the web as a low effort business idea. One of my favorite Chrome extensions, Yet Another Mail Merge, which enables you to send bulk customized emails from within Gmail, gives you 50 free credits to send emails and gives you the chance to upgrade to a paid account to unlock more sending—a great upsell for the people who are getting value from the extension. Even free Chrome extensions like SVRF Tabs by SVRF, which replaces your new tab with stunning VR and 360º images, have the potential to bring in new users and eventually drive revenue for the startup's core business. Another fun example from a friend of mine, Kathleen Garvin, is Hide images with NOPE, a Chrome extension that hides images on the web pages you're browsing—to help eliminate distractions and keep you from seeing images (like those of certain politicians) that you may want to hide. This side business idea is particularly great because it also allows you to showcase your development skills—which can be put to work as an adjacent side business idea on a freelance basis alongside the Chrome extensions you launch.
Incidentally, helping others grow their wealth is also a good way to grow your own financial worth as a side business idea. If you have stock market and finance credentials, then you can earn freelance commissions or consulting fees, advising clients on how to get the best returns for their investments as a lucrative side business idea if you can get results for those clients—otherwise this business idea can be the fast-track to alienating friends and family, so be careful.
Sammi Caramela has always loved words. When she isn't working as a Business News Daily and Business.com staff writer, she's writing (and furiously editing) her first novel, reading a YA book with a third cup of coffee, or attending local pop-punk concerts. The only time Sammi doesn't play it safe is when she's writing. Reach her by email, or check out her blog at sammisays.org.
After you’ve tested and tweaked your small online business site with a limited amount of purchased traffic, it’s time to start generating qualified traffic for your site on a larger scale. You can either continue with paid advertising (PPC) or with the generated traffic optimize your website with the research you have acquired on keywords, user navigation and conversion rate.
Then I spent some time reading around the subject area of SEO (search engine optimisation) and online marketing. There is loads of free information on the web and a great support community. It turns out that one of the great things about an off-the-peg package is that all the SEO basics are already in place and are constantly updated as Google requirements change. For example, you don't need to worry about the URL structure being correct or your product missing the title tag or H1 tag. All you need to really worry about is selecting the right search terms and creating interesting and valuable content that uses the terms on each page. Once people find great content they are likely to share it.
Evaluate the pros and cons. The fact that your customers will have to visit the third party to buy from you has benefits and drawbacks. If you are interested in renting out your vacation property, using Airbnb’s platform means that it will probably be easier for anyone to find you when they search for lodging in your area because of Airbnb’s growing popularity.
Great ideas! I’ve been thinking about starting a home-based business for years but I just never stopped long enough to actually start and I didn’t know what kind of business to pursue. Now I’m ready to get started and you gave me some really good ideas. I really appreciate the links to more information on how to get started in several of these business opportunities. I will definitely look into them.
Instead of spending hours playing with accounting software, dreaming up potential expense and income categories, and creating fancy reports with no data, spend that time generating revenue. As long as you record everything you do now, creating a more formal system later will be fairly easy. It will also be more fun, because then you'll have real data to enter.
Excellent information. I will be sharing this article with my list since most of them are beginning online marketers. I really resonated with #1 and #7. I was so hesitant to produce my first product. I think it had to do with not thinking it was anything that people would want to buy. Also, I did a whole lot of thinking and learning before I ever started. I think a lot of people fall into the trap of thinking they need to know everything before they even get started.
Anyone can sell goods on Amazon, provided you have products to sell (or buy low, then resell). If you’re the type to hit all the local garage sales each weekend, there’s all sorts of valuable things that can be resold online as a side business idea. If you want to step your Amazon selling game up, check out this detailed guide to Amazon and eBay retail arbitrage on Entrepreneur featuring an interview with Julie Becker and several drop-shippers who've grown this home based business idea from side business idea into a lucrative money-maker.
52. Start networking. “Hibernating is fine for bears, but not for people,” says Edwards. “Identify and join social networks and local trade and business associations thatwill advance your business.” Russak of First Time Online recommends creating a Facebook page, Twitter account, and LinkedIn profile as alternatives to your website so you can “be in five places at once from the comfort of your living room.”
When Disbrow set up her business, she says jumping through the hoops was pretty easy. Her city required her to register her business and fill out a few pages of paperwork. “They just want to make sure you’re not running a dentist office out of your garage,” she says. “But if I hadn’t known about the requirement for registering, I could have gotten in trouble.”
The key to avoiding any cash problems is to have cash in the bank reserved for the proverbial rainy days. To solve this problem, Strauss advises for businesses to “Plan appropriately, budget accordingly, pay your creditors and suppliers on time, build a good business credit rating, and you will avoid the cash crunch dilemma and build a solid home-based business.”
As your business grows, review, and revise: your business plan to see if you are achieving your goals; your marketing plan, to see what strategies were the most cost-efficient and had the best responses; your customer service plan to see if you are receiving satisfactory feedback; and your financial plan, to review your business’s current financial statement to ensure your business has a positive cash flow.
The only thing better than the smell of grandma’s chocolate-chip cookie recipe baking in the oven is watching cash roll in as customers order those delectable treats. Home baking is an approachable business idea in that it involves doing what you’re probably doing a lot of, anyway, if you love to bake. You probably have all the equipment and expertise you need to get started.
The internet is the great equalizer. In business specifically, it has leveled the playing field. Anyone can start a money-making online business—anyone with a computer, that is. But here’s the thing: no technical experience is needed. You don’t have to know how to build websites—no programming knowledge is required at all. You can also live anywhere you want, set your own schedule, and work as little or as much as you want, depending on how fast or big you want your business to grow. No business or marketing experience is needed either.
Do you have items lurking around your household that you could sell on eBay? Figure out your asking price and decide whether to auction it or put it in your eBay store. Then decide if you want a minimum bid and how long you want the auction to last. You will want to establish a PayPal account to use for transactions. The eBay website provides all the information you need to know to get up and running with an eBay business. Chatbots are offering creative new ways to help businesses with these functions.
Believe it or not, it is possible to actually reach a woman named Peggy (and not a man with a Russian accent) when you call customer service. That’s because of the homeshore movement, which is trying to hire more independent contractors to work from home on customer service issues. If you’ve got a phone line and an internet connection, you can work from home as a call center rep. Median salary: $30,460.
Great article, Im fully agree that building internet business solo is a mistake, you need a team of people who have business plan , who work together and move forward making checkpoints. You can always see good internet business examples at https://flippa.com/. I have just recently started learning this field, made fitness blog so far http://testozilla.com/
Another starting point is to have an idea that very few people other than the founders can actually build. These technical feats provide a natural defense against competition. Remember, every hard problem you solve drops a massive obstacle in front of anyone who’d want to replicate you. Certain problems haven’t been solved because none of the few people smart enough to do so have made it happen. Look at something like Google, which co-founders Larry Page and Sergey Brin were technically capable of building at a time when not many people were. Back then, there were very few people smart enough to build their own search engine let alone imbue it with software that could crawl and rank the entire World Wide Web.
If you don’t mind parading yourself around in public places as a side business idea, and enjoy a little attention, then working as a human billboard can pay a surprising amount of dividends. Renting out your beard, for example can earn you as much as $5 a day while having a brand logo tattooed on your shaven head for five years could pay as much as $7,000—though this type of earning opportunity is admittedly rare. This business idea is definitely not for the faint of heart, and is a little extreme for me, but nonetheless it's been done as a side hustle for many people. You can start by holding a placard or wearing a sandwich board. If you think this is a good side business idea, you can go all the way and turn it into a full on small business idea with enough hard work—plus you won't have to deal with all the issues other more complex businesses have to constantly think about (like reducing churn).
Minimize the cost of overhead. “The number one thing that will kill any business is overhead,” Wolfe says, noting that high overhead costs often pile stress onto new business owners. It can be costly to rent commercial office space and set up a phone system, internet, and other services in the space. In contrast, with a home-based business, you make use of space for which you were already paying rent or a mortgage, and you can piggyback off some services that are already in your household budget, such as home internet, he says.
Find an audience for your passion or hobby and you’re all set to monetize something you love via a niche website as a side business idea. That of course, is easier said than done, something not intended for the faint of heart. Prepare to invest a lot of your time, but if you can hurdle the steep challenges and positively answer a few key questions on whether the website business idea you’re thinking about is profitable, then you can begin building it.
Facebook continues to expand and grow. Therefore businesses are spending more on Facebook ads. But here’s the problem: a lot of old school businesses don’t know what they’re doing when it comes to Facebook ads. Even newer companies don’t have the time it takes to learn the ins and outs so that they get the most return on their Facebook ads investment.
College counsellors come in all shapes and sizes. Their primary duty is to help guide students through an important period in their lives. Some counselors focus on admissions, career advice, financial aid, athletics, extracurricular activities, and other concerns. There are institutions looking out for part-time college counselors, making this a fantastic side business idea, or you can even start your own practice and charge anywhere from $25-$100+ per hour for your consultative services if you're well-versed on the subject. home based business success