Over the past five years, Northern Industrial has grown 40% each year and now has customers all over the world and more than £9m worth of stock. We have supplied the Pirelli factory in Argentina, a beverage factory in South Africa, the US Air Force, and an oil rig off the coast of India. Not bad for a small family company starting off with a £19.99 website.
One of the most important internet marketing strategies is to develop every customer's lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part--not to mention the most expensive. So use back-end selling and upselling to get them to buy again:
I spent the next week writing content and adding the products on my site, nicontrols.com, following a crib sheet I downloaded from the Google webmaster tools forum. It took hours as writing has never been my strong point, but at the end of the week, we had a very basic online store. Being a complete novice, I hadn't realised that I had been changing a live website until I tried launching the site the following bank holiday weekend. Returning to work on Tuesday, I found an email from a company in Australia who had found my website and were interested in purchasing two of the circuit boards. The following week we received two inquires and then eight the week after that. The inquiries have grown exponentially from there.
Here’s an instant going-out-of-business plan, no matter how hard you work: Charge your customers less than you’re worth. Why would you do that? Well, some people charge less than they’re worth because they don’t realize exactly how much they are worth. Others charge less than they’re worth because they are embarrassed or afraid to ask for an amount that reflects their true worth. Whatever the reason, if you don’t get paid what you’re worth, you are putting your business at risk.
Cities zone areas for different activities to ensure that residents and businesses can coexist harmoniously. Make sure you’re allowed to set up and operate a business out of your home. If you live in an area with a homeowner’s association, verify that the HOA allows you to run a home-based business. Investigate any other city, town, or county laws that could affect your home business.
I have always loved a bargain and enjoy shopping around for the best deals before committing to a purchase. Over the years, I have negotiated with suppliers for the best prices and services for my clients. Now, I had to do it for my own business. As a small start-up, funds were initially low – and at times non-existent – so committing to long-term contracts was not always practical.
If you’ve always wanted to publish your own book as a side business idea, there never been a better time than now. That’s because access to self-publishing tools and marketplaces has never been easier and more affordable. This eBook writer currently earns up to a couple of thousand bucks each month from six ebooks she published; while you can reportedly demand around $1000 per eBook project serving as a ghostwriter. My good friend, Caroline Beaton used freelance writing as her side business idea to eventually go from secretary to self-employed, while focusing on her own personal development and looking inward to discover what she's truly passionate about.
It is no secret that having an online presence is a great way of drumming up sales for a small business, and trading online will allow you to attract new customers. Unfortunately for many small businesses, the idea of e-commerce can be daunting. There is a myth that suggests trading online is expensive and that you really need to employ an agency to build and run a custom website. The reality is that you can build a successful online business from as little as £20 per month. I did.
If you want to start a business, a great strategy might be to run your business from home first. Some solopreneurs do so with the safety net of a full-time job before they decide to cut the “reliable paycheck” cord. Starting a home-based business is an ideal way to save money and enjoy a more convenient, flexible schedule while you learn how to build a profitable company. After a few years, once your business is more established, you can expand the footprint of your company by renting office space or warehouse space or by creating a retail storefront — but especially in the early days, by using online sales technologies and by keeping your overhead costs low, your home-based business might be your best route to long-term business success.
Sammi Caramela has always loved words. When she isn't working as a Business News Daily and Business.com staff writer, she's writing (and furiously editing) her first novel, reading a YA book with a third cup of coffee, or attending local pop-punk concerts. The only time Sammi doesn't play it safe is when she's writing. Reach her by email, or check out her blog at sammisays.org.
The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven't changed at all. If you're just starting a small business online, stick to this sequence. If you've been online awhile, do a quick review and see if there's a step you're neglecting, or never got around to doing in the first place. You can't go wrong with the basics.
Long term: Persistence. The idea of a business overnight success is as uncommon as the proverbial three-dollar bill. In reality, the latest craze or hot item is most often the result of years of hard work and perseverance. In the case of Johnny Goldberg and his Spinning exercise craze, it took more than five years from the time he developed the idea until Spinning broke onto the national scene in a big way. Johnny could have given up many times along the way, but he didn't, instead pushing his idea until it eventually caught on with the exercising public. You might have the greatest idea since sliced bread but, if you aren't willing or able to hang in with it for the long haul, then you'll potentially miss enjoying the gold at the end of your rainbow.
All written content on this site is for information purposes only. Opinions expressed herein are solely those of AWM, unless otherwise specifically cited. Material presented is believed to be from reliable sources and no representations are made by our firm as to another parties’ informational accuracy or completeness. All information or ideas provided should be discussed in detail with an advisor, accountant or legal counsel prior to implementation.
While the spiders do index sites and pages that haven’t been submitted, you certainly don’t want to leave this to chance. A spider might find your website and index it next week–or it might be two years before that finally happens. So take the time to submit your site to be sure you’re included. Once your site’s been submitted, expect it to take two to six weeks for your listing to appear.
Hairstyling is a popular business that can be quite lucrative. Generally a home based hairstylist business is likely to be started by someone who has already has a cosmetology career and wants a change. If you already have your cosmetology training and license, and loads of experience under your belt working in a hairstyling salon, you probably have a following that will follow you right home without any hesitation.
Once you’ve chosen a name and business structure, filed paperwork with the state and set up your website, you’re ready to get going with your online business. Remember that the Internet is a busy place and you can’t sit back and wait for customers to come to you. Look for ways to actively promote your business through online advertising, social media and old-fashioned word of mouth.
38. Credit cards: Personal credit cards are still the No. 1 way that people fund a business. The rates are not terribly attractive, but using credit cards does not require any collateral other than your credit score, and credit is available instantly upon approval. Even more attractive than personal credit cards are business credit cards. You can call your current credit card companies and tell them you are starting a business and need business credit cards. While they will still require you to pledge your credit score as collateral for the loan, it will not appear on your credit profile and thus could make it easier to secure future funding if needed.
The key to success in this business is being very disciplined in buying. Limit your car buying to popular models that you can turn over quickly, models that you have a strong understanding of current local pricing on, cars that you can buy at a significant discount to the price you believe you can fairly sell them for, and cars that are highly unlikely to need major work.