Your business will experience normal fluctuations in its sales and profits; however there are some signs that should alert you to possible trouble. If sales are down consistently, do a customer service questionnaire or survey; or check if you have lapsed in your marketing efforts. If your cash flow is negative, meet with your accountant to see if you can cut back on expenses and pay down or eliminate any business debt. If you find you have too much business and are not ready to hire help or outsource work, consider adjusting your prices so you can work less and earn the same or more. Consult with your experts whenever a serious problem arises so you can deal with it before it gets worse.
75. Invest in a time management class. “This is what I tell people to do before they do anything else,” says Tim McGraw, a home-based marketing strategist and copywriter. “It should be considered your ‘first day at work.’ I highly recommend a full-day seminar from the likes of Franklin-Covey or the American Management Association. It will be the best $300 you invest to launch your business, you will walk away with tools in hand—paper-based as well as software applications—and it will instill habits that will serve you through your career.”
How you finance your start-up will depend on a number of factors: The type of business—a service-related business versus a product-oriented one; going full- or part-time; buying a franchise or opportunity; the equipment required; and the operating funds you will need until your business is profitable. Do not underestimate the amount of capital your start-up will require. Investing your own money will help you start with less debt and make it easier to attain a credit loan. Establishing business credit is another important thing you can do to obtain money for your business start up.
You can use desktop publishing software to create newsletters, magazines, books or even marketing materials. You can create the content for your desktop publications, or you can pay a writer to create the content for you. Alternatively, you can advertise your desktop publishing services to design and create newsletters and books for others with their content.
Check your local authority’s zoning and permit regulations pertaining to home-based businesses. These can vary widely from area to area. Most are concerned how your business will impact your neighborhood such as customer parking or shipping traffic. Check, too, with state or federal agencies for required licenses or requirements your business may need.
From personal experience as a freelance content marketer, I can vouch for the profitability in this industry. I grew my side hustle into a $160,000/yr business before quitting my day job to pursue this business idea full-time; all you need is the right skills and experience to back it up. With startups, established brands, and even notable influencers needing to build credibility and grow their brands, professionals who can serve up compelling content enjoy a huge demand for their services. And, since brands will always need high quality content to bring in new customers, your skills will always remain an asset to invest in—especially since the nature of creating a content marketing strategy is an ever-evolving one. Start by tapping into your existing network with this business idea and begin tracking down local small business owners who could benefit from your marketing tactics, do a bang up job, ask for referrals and grow from there to the point where you're doing blogger outreach and spreading out to a wider market.
Use inexpensive marketing methods to promote your web site such as submitting articles for online and print publications; publishing an e-zine; participating in online chats; and posting your web site URL on all your marketing materials and correspondence. Visit the SBA’s E-Commerce section: www.sba.gov/training/courses.html; and www.practicalecommerce.com/ for web site and marketing tips.
The German Economist Schumpeter once said that there are “no original ideas”, only new combinations of old ones. Curation of curiosity-fueling content is an intriguing and little-known business model. One of the best success stories out there is Brainpickings – a platform that describes itself as “an inventory of cross-disciplinary interestingness, spanning art, science, design, history, philosophy, and more”. The subscription-based model and successful utilisation of affiliate links have turned the blog into a self-sustaining business.
Driving for one of the two globally expanding app-centric taxi alternative services, Uber or Lyft can still be a fairly lucrative way to earn money as a side business idea on nights and weekends—working only when you want. But before you dive head first into this side business idea, do your homework and calculate the costs of extra gas, mileage, tires, wear & tear and usage on your vehicle—it's not a guaranteed business idea that'll turn a huge profit every weekend.