Derek Halpern has built a really strong personal brand. He’s the founder of a software and business training company called Social Triggers and makes a LOT of money teaching people how to sell what they know best. And what he knows best is how to sell. If you’ve got some serious expertise, start making money out of it by selling online courses or simply teaching online.
To improve your chances of success in business, it’s essential that you do your homework and research your business idea. Identify your target market and analyze the competition. To find a profitable niche for your home-based internet business, you have to find the crossroads between what people want and what you’re passionate about. John Jantsch, author of Duct Tape Marketing said it best: “Bring the best of your authentic self to every opportunity.”
I’ve found that fear often stops aspiring consultants from starting a consulting business–or any business–and on my blog, I talk about how to overcome those fears. I also talk about practical, concrete things you can do to start and run a successful consulting business, along with tools, tips, tricks, and techniques for automating your business and keeping costs to a minimum. The info I give is applicable to most other types of businesses as well.