With the help of Sageworks, a Raleigh, N.C.-based private-company data provider, Forbes.com has assembled a list of the 10 most profitable businesses--on a pretax basis--that could be run out of a home. The data were drawn from eight years worth of financial statements (nearly an entire business cycle) for tens of thousands of privately held U.S. companies with annual revenues under $1 million and bucketed by Internal Revenue Service classifications. Average pretax profits ranged from 8% to 14%.
2) Lower overhead. All home businesses, however, share the advantage of not having the expense of buying or renting business premises elsewhere which cuts down their overhead considerably. Because there is no separate office to rent or maintain, they may also save money on expenses such as utilities, and, depending upon local regulations, the cost of business licenses and taxes.
Like other forms of self-employment, home-based businesses face a number of challenges relating to financial management and tax compliance. Part of the business plan that is prepared prior to forming a home-based business is a financial plan detailing how much it will cost to begin the new venture and keep it running. After the business has been established, it is vital that the entrepreneur set up a good bookkeeping system to manage cash flow and ensure compliance with tax laws. Bookkeeping systems can be manual or computer based. Experts also recommend that entrepreneurs set up a separate checking account for their home-based businesses in order to better document business expenses. Canceled checks, paid bills, invoices, sales slips, receipts, and other financial documentation should be kept on file in case of an audit. Another important aspect of financial planning for a home-based business is tracking working capital—the difference between current assets (cash, accounts receivable, and inventory) and current liabilities (operating expenses, debts, and taxes)—in order to maintain a realistic picture of where the business stands financially.
To be successful, home-based business owners need to be aware that time-stealing temptations exist and take steps to counteract digressions before they turn into habits. If distractions seem overwhelming, the first step is to analyze the situation. If the problem lies with household chores, eating, or the television, the solution may be to get the distractions out of sight. If the problem involves family members or friends and neighbors, it may be necessary to have a frank discussion or family meeting concerning work time and free time. Options for resolving people conflicts include moving the office to another part of the house, hiring a baby-sitter or arranging for day care, or not taking personal calls during business hours. Ideally, an entrepreneur should set up a daily work schedule, try to work diligently for several hours at a time, and then take a break as a reward.
Starting a business in this field will require some experience, but as long as there is anxiety, there will be a market for coaching people to create and deliver presentations. Invest in video equipment or use a smartphone to record students as part of the coaching process. If you have a background in radio or TV or specific experience in high-profile public speaking, all the better.
I am a total newbie to marketing. I haven’t truly started my business, but I slow myself down with the logos, website, impatience, perfectionism. I look at the professionals in my field who already made it and think I can not match them. What did happen that I started a supportive community for my prospective clients and that is growing like a wildfire. It’s been just 3 months since I opened my mouth about what I do and things are really moving. Even though there is no dollar value, I am forming valuable connections. But because this community and my future full time awesome is my huge passion, it was easy to do. I somehow did not really care if it was perfect. Now I am realizing that I have no business or game plan so I am slowing down and will address this before it’s too late.
Price of 93digital.co.uk says companies should make sure they define their target audience and who they’re marketing to. ‘If you set up a Facebook ad campaign for anyone between 20 and 30 in the centre of London, you’re not going to get value for money, so it’s about defining those personas,’ he says. ‘What are the pages they might like on Facebook? What kind of interests do they have? Make sure you target that advertising in as much detail as possible.’
One warning about working from home: The walls may start closing in. "I'm looking to move into a studio space for part of the week," says Schmechel. "It was really great at first to work from home, but each day, I find it harder and harder psychologically to do it." For an unvarnished look at home entrepreneurship, check out "The Highs And Horrors Of Home-Based Businesses."