Social media is an integral part of any business but it’s time-consuming and ever-changing – so really quite difficult to keep up with and, more importantly, capitalise on. Many business owners are willing to outsource this time-intensive task, so it’s a great opportunity for social media fanatics. Bundle together a few interesting offers, such as “Startup social media kit” or “Small Business Social Media Starter Kit” that encompass everything from social media graphics to analytics reports and the seamless experience will bring you more clients than you expect.
If you’ve mostly been buying print ads, consider web-based ads. If you have tried Google Adwords, you might want to try to advertise on Bing or Facebook. Try sending out a newsletter by email, and don’t forget about social media. If you have a B2B target market, you could start your own business networking group. The key is to always try at least one new marketing technique. If it works, great, keep doing it. If it doesn’t work, try something else. Entrepreneurship is about experimenting with new ideas.
If you know how to make jewelry, there’s really no reason not to sell it. Handmade jewelry has long held appeal for collectors and admirers alike. The biggest challenge to setting up a jewelry business might be running the business itself—just making beautiful things won’t be enough to sustain the operation. Study up on what it takes to run a jewelry business and then make it happen. A great place to start is online with sites like Etsy and eBay
Be genuine. Yes, your blog is supposed to make money. But you can’t make marketing pitches all the time. Focus on useful content so that your readers come to know, like, and trust you. Then they will naturally click on your advertising or buy the products you recommend. In this era of the internet and social media people are looking for authenticity.
At some point, you might be ready to hire employees. Fortunately, that won’t necessarily require you to expand into a commercial office space because your employees can work remotely from their own homes. Not only is it becoming more common to have a remote workforce, apps and other tools make it fairly easy to manage others from afar, so long as the job can be done remotely and you use the right tools.
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In general, a home office deduction is allowed if the home office meets at least one of three criteria: 1) the home office is the principal place of business; 2) the home office is the place where the business owner meets with clients and customers as part of the normal business day; or 3) the place of business is a separate structure on the property, but is not attached to the house or residence. The deduction is figured on the size of the home office as a percentage of the total house or residence. For example, if the total house size is 2,400 square feet and the home office is 240 square feet, 10 percent of the total house is considered used for business. That would allow the business owner to deduct 10 percent of the household's costs for electricity, real estate taxes, mortgage interest, insurance, repairs, etc. as business expenses.
Yoga is getting ever more popular, which means yoga instructors are more in demand than ever—making this another physically rewarding side business idea. Link up with a local yoga studio to teach nightly classes or offer personalized yoga in-home at a higher rate to pursue this kind of emotional and physical balance with others, during your free time while helping your bank balance, too.
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To do what you love, you first have to know what kind of work you really want to do. This requires intense introspection and an understanding of which kinds of work get your creative juices flowing and which kinds dry them up. Doing what you love also sometimes requires that you ignore what other people want you to do for a living. You may decide, for example, that you’d really like to start a recording studio in your home, but your spouse or best friend may think something more practical, such as buying into a fast-food franchise, makes more sense. Ultimately, you must decide what you’re going to do for a living — even if it means you can’t work at home.
On top of just the skill and experience components to being a successful online coach, this side business idea is all about building a community around the help you're offering and fostering trust with members. Plus, your community members will learn from each other along the way. Creating the space for that community can be as simple as setting up a private Facebook group or choosing a community-building platform like Ning.com that has even more capabilities like using your own custom URL, having internal forums, customized designs, and more.
No matter which way you do it, it’s passive income—money you earn while you sleep because you put these products up for sale on your website and a customer can buy and download them any time of day or night, automatically. All you have to do is check the sales periodically to see what topics or types of products are selling best so that you can make more of those.
If you have the next Harry Potter manuscript sitting in your drawer and the publishing industry hasn’t been kind to you, try self-publishing. Using tools like Amazon’s direct publishing or working with dedicated consultants like I_Am, you not only get the satisfaction of pushing your work out there but also retain 100% of your royalties! Don’t think you can write a good novel? Then stick to what you know – self-help is a money-making genre!
Most home businesses start out as a one-person shop, but you don’t have to be a jack-of-all-trades. You can always outsource jobs, Evans says. Sites like oDesk and PeoplePerHour can hook you up with affordable independent contractors. On these sites, you post your project and contractors bid on it. You select the contractor that has the skills you’re looking for and fits within your budget.
Be social. Whatever your business, whatever your venue, keeping your name in the air is key to internet success. Have a business account on Facebook, Twitter, and LinkedIn. If your business is graphically oriented, have accounts on Flickr and Tumblr as well. Whenever there is news of any kind—a new contract, a new page, a new entry, a new photo—cross-post it to all your social media sites. Also make sure those sites link back to your main website, and that your website has links to all of them.
For example, you can’t work from your dining room table in the morning and then eat dinner there at night and call it your home office, says LuSundra Everett, an enrolled agent — that is, a federally licensed tax professional — who specializes in home business taxes. “It has to be a specific, designated area where nothing goes on but business,” Everett says. “It can be a desk or even just a closet, but it has to be a specific, dedicated space.”
82. Make sure your work space is not part of your family space. Create a room specifically to use as your office, especially if you have children. This accomplishes two things: You know that when you walk in that room you are there to work until you are done, and then you shut the door and all family members know that they should respect your work space when you are in it.
Being a wedding specialist works well for top-notch players, but being a generalist also has its benefits. Event and party planners leverage their network of service providers to cover not only weddings, but also seminars, corporate events, birthdays, baptisms, concerts, conferences, holiday parties, and other events, making it a relatively diverse business idea. Here are some tips if you want to run a part-time event planning business at home as a side business idea. And here’s a very honest look into the upside and downside of the trade.
Enjoy plenty of flexibility. One big pro of running a home-based business is that your home office is just a few steps away. So if you’re a night owl whose prime work hours are from 10 to midnight, you can take advantage of that without having to drive to a commercial office and let yourself in after everyone else is gone for the day. Working from home, without set office space size and costs, also gives you the flexibility to scale up or down as needed. For example, if you grow quickly and need to contract or hire more help, you don’t have to worry about whether more workers will fit in the office space you lease. On the other hand, if business slows and you need to streamline temporarily, you’re not stuck with more space than you need.
So happy to see Jam Maker on this list. I recently started my own business making and selling unique jams and jellies online. I never knew I was trendy. Many good ideas on here. I’ve only just started to make the break from traditional work force, but believe it is the best decision I’ve made in a long time – though I still haven’t fully quit my day job.
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And don’t forget social media as a home-based business. Many churches, other non profit charities, and business owners NEED to advertise via social media. You can either be hired to do theirs or become a consultant who trains their staff. Many churches don’t know the Internet laws like an avid social media user does. They’ll need someone to teach them how to use social media and protect their organization while doing it. Ask me how I know. 😉 My husband and I have worked with some organizations who refused to listen and they ended up with some scandals. Take a gander at what happened to Pastor Alios Bell’s ministry reputation when someone who knows social media happened upon her indiscretion at Applebee’s. Google it. It went viral.
If your home business will be in the same industry in which you worked for a former employer, make sure you are free of any non-compete agreements that you may have signed. Meet with your lawyer to consider any business liabilities and for any disclaimers you should have drawn-up for legal protection. A lawyer can also recommend contracts you should have if you plan to work as an independent contractor or to subcontract work out.
Without realizing it, I skipped over doing the good work of pinpointing my target market and ideal clients, defining my brand and my offer, figuring out my Why, etc. I studied audience-building and content marketing tactics and put a lot of work into growing a community from the start, but because I wasn’t clear myself on the purpose of my brand, I didn’t have a consistent message to share with that community to build trust and gain their interest in any kind of offers.