I spent the next week writing content and adding the products on my site, nicontrols.com, following a crib sheet I downloaded from the Google webmaster tools forum. It took hours as writing has never been my strong point, but at the end of the week, we had a very basic online store. Being a complete novice, I hadn't realised that I had been changing a live website until I tried launching the site the following bank holiday weekend. Returning to work on Tuesday, I found an email from a company in Australia who had found my website and were interested in purchasing two of the circuit boards. The following week we received two inquires and then eight the week after that. The inquiries have grown exponentially from there.

The number of websites and blogs operating online demand a constant stream of high-quality, beautiful photographs that can help businesses attract and convert more customers. Setting up a stock photo library is a great business idea as it targets virtually every industry regardless of a company’s size. Check out sites like SmugMug, Photoshelter and iStockPhoto for more information.
If you have employees who work remotely, know that your official company address matters for tax purposes. For example, small business expert Gene Marks has a home-based business with 10 employees who all work remotely. He uses a post office box as the official address of the business, so employees get reimbursed for the miles they drive beyond the official address to get to a meeting.
Minimize the cost of overhead. “The number one thing that will kill any business is overhead,” Wolfe says, noting that high overhead costs often pile stress onto new business owners. It can be costly to rent commercial office space and set up a phone system, internet, and other services in the space. In contrast, with a home-based business, you make use of space for which you were already paying rent or a mortgage, and you can piggyback off some services that are already in your household budget, such as home internet, he says.
Getting your press release published in publications that are read by your target customers is one of the most effective ways to launch your home business. Send the editors or producers news worthy releases to announce the opening of your business, along with photos. If you hold an event or contest in conjunction with your business’s launch, you are more likely to have your release published and receive free media coverage.
Do you need to build from scratch? Also keep in mind that depending on your particular business, it may or may not be necessary to build (or pay someone to build) a site from scratch. Especially when you’re in the early stages, options like Squarespace and Shopify simplify the process of setting up an ecommerce site by providing templates that don’t require much if any knowledge of HTML or coding.
14. Get organized. “Organize your files—both in your computer and your paper files—so that everything is easy to find,” Edwards suggests. “The average executive spends three hours a week looking for things—that’s more than 3.5 weeks a year. As your own boss, you can’t afford that. Use color coding for file folders and computer diskettes to make them easy to recognize. Printed labels, which you can create with your computer or a separate label-maker, help readability.”
I have almost 80 email subscribers, between 350-600 unique visitors per day, and I have talked myself into believing that my site is so new that it would be ridiculous to offer anything but affiliated links…that I need to build a reputation and trust first. These folks don’t know who I am yet. They don’t know that I’m not trying to bamboozle them, yet help them along in the journey, so why would they buy from me?!
22. Isolation can be a negative side effect of working from home, so if you face feelings of isolation, be ready to fight back. “Isolation can lead to poor business decisions and depression, which leads to horrible business decisions,” says Benjamin John Coleman, founder of a Web-based craft business. “Because my business is so small and because I operate out of my home, I tend to become isolated. I have few interactions with other people during my day. To combat this isolation, I’ve joined various community groups. I find that interacting with other people in a volunteer setting helps keep me sane when I’m at home working,” he says. “It also affords me an opportunity to network and gives me a group of people to bounce ideas off [of] before I implement them. I’ve found that these activities enhance my business and increase my quality of life significantly.”
You will want to become certified in massage therapy to be able to effectively market your services. Courses that lead to certification include not only information on human anatomy and physiology and the effects that massage has on both, but also on how to make a business out of the field of massage. You could do either a certification program or an associate's degree and stay within the $5,000 scope of this book.
Alex Ikonn and his wife Mimi launched Luxyhair.com after they realized how hard it was to find great hair extensions in the marketplace. This hair extensions ecommerce retailer has built their business on the fan audience they’ve attracted through YouTube tutorial videos. They have a serious following, which is exactly what has enabled them to grow their business to seven figures since 2010!
You want to stick to the instrument(s) you know, but you may be a skilled enough musician to offer lessons on several different instruments, or those in a particular class, e.g., stringed or woodwind.You can decide to take on individuals or classes, depending on space and availability of instruments. Public schools are continually reducing their commitment to art and music classes for students, so you can try to work with the public school system to supplement their efforts in those areas.
Like other forms of self-employment, home-based businesses face a number of challenges relating to financial management and tax compliance. Part of the business plan that is prepared prior to forming a home-based business is a financial plan detailing how much it will cost to begin the new venture and keep it running. After the business has been established, it is vital that the entrepreneur set up a good bookkeeping system to manage cash flow and ensure compliance with tax laws. Bookkeeping systems can be manual or computer based. Experts also recommend that entrepreneurs set up a separate checking account for their home-based businesses in order to better document business expenses. Canceled checks, paid bills, invoices, sales slips, receipts, and other financial documentation should be kept on file in case of an audit. Another important aspect of financial planning for a home-based business is tracking working capital—the difference between current assets (cash, accounts receivable, and inventory) and current liabilities (operating expenses, debts, and taxes)—in order to maintain a realistic picture of where the business stands financially.
14. Get organized. “Organize your files—both in your computer and your paper files—so that everything is easy to find,” Edwards suggests. “The average executive spends three hours a week looking for things—that’s more than 3.5 weeks a year. As your own boss, you can’t afford that. Use color coding for file folders and computer diskettes to make them easy to recognize. Printed labels, which you can create with your computer or a separate label-maker, help readability.”
I see it time and time again: The number-one challenge faced by brand-new small online business owners is a lack of traffic. Obviously, if your website isn’t getting any traffic, you’re not generating any sales. And what’s worse is that without traffic, you can’t test the key components of your sales process. And if you roll out a large traffic campaign before you’ve tested your site to make sure it converts maximum visitors into buyers, you risk losing sales and looking unprofessional to potential business partners and affiliates.
You can start simply by using the Web’s free pages for business advertising that are part of the benefits of a business ownership membership, or by testing your products’ sales potential at online auctions sites. If your preliminary sales are good, you can then purchase a domain name/URL and build a basic site with tools like Microsoft’s FrontPage or Adobe Dreamweaver; or hire a Web designer.  Keep web your site simple and easy to navigate. You can use PayPal to first accept online payments. If your Internet sales increase, consider adding a shopping cart program and applying for a merchant account so you can offer credit card processing. (Your site should be hosted by a service that provides a secure server for your credit card orders.)

Lots of people who are moving want to hire someone to do the heavy lifting for them. You can leave the large-scale, long-distance moving to the big moving companies. Your work can be the local, moving-across-town or to the town-next-door jobs. These are the ones that people start off thinking perhaps they could do themselves, and it will be your job to convince them otherwise. Your signs around town will tempt them to let you take care of that part of the move, while they are busy taking care of those other 500 items on their list.

Create a stylish and functional website. Elegant or funky, classical or hipster, your online store should reflect what you’re selling. No matter what your style is, it's important to give off a professional air. Since you won't be able to earn people's trust in person, your website will have to do the selling for you. Your site should be engaging, and most importantly, easy for customers to use when they're ready to make a purchase.[4]


Raw Generation is a raw juice company that launched its ecommerce store through Shopify, only to experience little success in its first 6 months. But you know what they say, where there’s a will there’s a way, and owner, Jessica Geier, was determined to find it. Raw Generation used deal sites to take the company’s monthly revenues from $8,000 to $96,000!
One way to make money in this field is by being an expert witness yourself. If you have an expertise that could be useful in legal cases, you can market yourself to attorneys to act as an expert witness. Another way to be active in the expert witness field is to play a sort of matchmaker, matching attorneys up with expert witnesses for their cases--either for the defense or for the prosecution. Expert witnesses for big money cases can be expected to fly anywhere to testify. There's no reason your database of witnesses can't be from all parts of the country.
Strictly speaking, this isn’t really an at-home business, as most of the work takes place outside the home. But for dog lovers who don’t want other people’s pets staying overnight, dog walking is a viable business idea with a low barrier to entry. Still, there are considerations including researching the state of your local dog-walking market and addressing licensing and insurance concerns.
Your home business may be small, but it enjoys one great advantage big conglomerates can only envy: very low overhead costs. You have no rent to pay, no payroll for an army of workers to disburse every month, and no office furniture and equipment for each one of your staffs to buy. Instead of paying for overhead costs, you can channel your limited resources to making your business grow and flourish. Your concentration should be to spend on items that will give you multiple returns for your money.
Event planning is a bit like wedding planning, just on steroids. The scope of this idea is so large that it includes everything from cheesy stag and hen do parties to sophisticated product launches. Again, the entry barriers are rather low, but a flush work portfolio and a few glowing testimonials are something you need to consider to get a good head start in this field. 
5) Personal fulfillment – Running your own business online can be a very rewarding and gratifying experience. No matter how big or how small your idea is, by doing something you’re passionate about, your journey to success can be much easier and fulfilling. Ben Silbermann, co-founder and CEO of Pinterest says, “If Google teaches you anything, it’s that small ideas can be big.”

In most states in the U.S., a notary public is a state officer who is authorized to witness and attest to the legalities of certain documents by signature and stamping a seal. Most states require that you pass an exam and a background check. It costs very little to become a notary and your income from notary work is negligible. A justice of the peace typically performs wedding ceremonies. States have varying rules and procedures for becoming a JP and performing services. Becoming a JP and/or notary public does not cost much money. And it is not a big moneymaking venture! Many states set the fees you can charge for JP services. JPs can add additional fees, and often do, including travel and hourly rates for additional meetings such as rehearsals, other prep time and any special requests.


Busy schedules can stress people out. It can also disrupt family life to the point that busy parents and homework-laden kids barely have time to prepare decent dinners and weekend meals. Hence, the surprising demand for part-time family chefs as a business idea. If cooking healthy and delicious meals is your thing, then this lucrative side  business idea can supplement your regular income by helping feed busy homes. Hear Gaby Dalkin's story of going from side business idea to full-time blogger while she was a part-time personal chef right here on my podcast.

Another starting point is to have an idea that very few people other than the founders can actually build. These technical feats provide a natural defense against competition. Remember, every hard problem you solve drops a massive obstacle in front of anyone who’d want to replicate you. Certain problems haven’t been solved because none of the few people smart enough to do so have made it happen. Look at something like Google, which co-founders Larry Page and Sergey Brin were technically capable of building at a time when not many people were. Back then, there were very few people smart enough to build their own search engine let alone imbue it with software that could crawl and rank the entire World Wide Web.
Another idea someone could do from home is to start a service or write a software program that scours local ad listings (like craigslist) for a particular used item a person wants to buy. They have services like this for new items, but not used. I know others like me who are keeping their eye out for something used (like a canopy king bed!) but don’t have the time or inclination to search for it every day.
Facebook continues to expand and grow. Therefore businesses are spending more on Facebook ads. But here’s the problem: a lot of old school businesses don’t know what they’re doing when it comes to Facebook ads. Even newer companies don’t have the time it takes to learn the ins and outs so that they get the most return on their Facebook ads investment.

On top of just the skill and experience components to being a successful online coach, this side business idea is all about building a community around the help you're offering and fostering trust with members. Plus, your community members will learn from each other along the way. Creating the space for that community can be as simple as setting up a private Facebook group or choosing a community-building platform like Ning.com that has even more capabilities like using your own custom URL, having internal forums, customized designs, and more.
If editing and advising college students on how to write compelling 500 word essays on topics such as "You were just invited to speak at the White House. Write your speech," seems like a compelling business idea to allocate your free time towards, trust me—tons of parents will pay you to edit admissions essays and offer constructive feedback for their children. Be careful not to blur the ethical line of actually writing their essays, but serving as an editor to help them convey their message can become a great side business idea that has the potential to spread by word-of-mouth referral in your community.
Focus on what makes you stand out. If you’re using an ecommerce marketplace, pay particular attention to the quality of the images you use on your page. Good product photography can set your listing apart. But remember, hosting your own ecommerce site isn’t a free pass for using mediocre images either. Either way, customers will rely on images to form an opinion about your product or service’s value.
Most tax preparation franchises offer courses, seminars, and training to get you ready to work for them. You will learn a lot about tax preparation while working for them before going out on your own. There is a lot of educational support out there to learn tax preparation and all its complexities. And there are lots of individuals and businesses willing to spend a few hundred dollars a year to have someone else prepare their taxes and keep watch for tax breaks or tax burdens on their behalf.
A lot of people with middle-class income would like to create a robust investment portfolio to secure a financially stable future but simply have no clue where to start. If you have professional experience as an investment analyst or do a lot of investment yourself, then offering investment advice for middle-class investors is a natural move for you.

One evening, I decided to list a couple of the spare parts on eBay to see if anyone would buy them. I would like to say the parts went like hotcakes and it was an overnight success, but sadly they didn't. Thankfully, I decided to try again with slightly different listing text and managed to sell one of the spare parts for the grand sum of £100. One down and only 200 to go. At this rate, I would be able to see my desk in three years.
Yes, even the PowerPoint presentation requires outside consulting every now and then—especially if it's not your forte. I know I would happily outsource the visual layout of my presentation decks for work meetings, investor pitches and lectures. Tobias Schelle of 24Slides is living proof that you can turn your skills at slideshow presentation design into a legit side business idea—and potentially earn up to $20 a slide for your time and talents.
Getting your press release published in publications that are read by your target customers is one of the most effective ways to launch your home business. Send the editors or producers news worthy releases to announce the opening of your business, along with photos. If you hold an event or contest in conjunction with your business’s launch, you are more likely to have your release published and receive free media coverage.
Naturally, the next one on the list is coaching people how to deliver great speeches. Public speaking is the number one fear on most people’s list – some fear it more than death! This skill can prove to be handy in many areas – from pitching to investors, to delivering key messages at global conferences. If you’re a natural on stage, help entrepreneurs rediscover their in-born ability to communicate by selling effective presentation templates and online coaching classes. 
Sometimes it seems like there’s an app for everything. Yet somehow, new ones keep popping up and selling for lots of money, all the time. If you spot a niche that hasn’t been filled to its potential just yet, and you can learn the coding skills (or know someone who already has them), you could be on to something with this side business idea. Today, it's even possible to build an app without any coding skills whatsoever. Just make sure you validate your app idea before jumping too far in. Even if your app business idea doesn't pan out to be a best-seller, you'll still pick up valuable skills.
I realised I wasn’t going to have time to approach every online directory to get my company listed, so now I also use Yell’s Connect product, which is separate from the advert that I’ve put up and costs £25 a month. They create directory listings for your company in all of the directories they have access to, and every day their computer system checks it to make sure that nothing’s changed; Google favours companies who have no discrepancy between their listings online. Now I’m listed at number two for the Yell search ‘Vets in Finchley’.
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