Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
Bob Lotich has over 10+ years experience writing about Biblical personal finance and is the best-selling author of 5 books including Managing Money God's Way. His writing has been featured on Forbes, The Huffington Post, Yahoo Finance, CBN, Crosswalk, Patheos and others. He has been a full-time blogger and author since 2008 and loves uncovering financial wisdom in the Bible as well as discovering the best ways to help you put more money in your pocket.
My addition to this already great list is not investing money in the beginning. I know that money is tight when you start a business but focusing your funds on the important things (like design, knowledge, etc) . There are times to scrimp and save and there are times to invest. By not investing in the beginning, you tend to greatly limit your growth
Similar to selling on Amazon, eBay is a place to make money selling just about anything you can think of as a side business idea, with the added excitement of using the auction selling model to sometimes get way more than you expected for that antique baseball card you picked up at a local street fair. To turn your eBay selling into a legitimate business idea, look for opportunities where you can buy in-demand products at a discount—and later sell them for a profit. Eventually, you can even take the lessons learned from your eBay store and build a full on blog or eCommerce business like what the team over at Gear Hungry has done.
It’s one of the first ideas people have when they think of starting a business: making and selling crafts. That means there’s lots of competition. The good news, though, is that people just love crafts. But be careful. Don’t just sell anything and everything. Define a product line and choose a distribution channel (online, craft fairs, etc.), and stick with your plan. And, of course, be creative.
You can use desktop publishing software to create newsletters, magazines, books or even marketing materials. You can create the content for your desktop publications, or you can pay a writer to create the content for you. Alternatively, you can advertise your desktop publishing services to design and create newsletters and books for others with their content.
I believe that one of the grandest issues are #8. I personally give the emphasis on #8 , because it can become difficult without having supportive individuals around,and as human being we can only do so much by ourselves we must seek the wisdom of others and their guidance from time to time. Networking is key to success and having a passion for what ever you inspire to achieve.
Have you cracked the code for landing higher paying jobs at the drop of a hat? If you have a knack for helping your friends or co-workers navigate the process of finding their dream job, nailing an interview, negotiating a better salary or getting a raise at their current day job, other people would be willing to pay for your help too—making this a great side business idea that doesn't take too much time. Get started by sharing your advice on a personal blog and becoming a career coach on platforms like The Muse and Coach Me where there's already an existing audience of people looking to make a move in their careers. From there, keep your focus on helping people get real results, building case studies to support this side business idea, and eventually charging for the results you're delivering clients.
I would add a triple exclamation point underscore to #s 1 and 4. It took me a year to offer my first ebook via Gumroad, and, honestly, I didn’t do much to launch the product, I just kind of got it out there. Currently, it’s listed at $1+ and makes about $14 / week. But, like you say in this post, that first product is more about getting something out there and learning what works and doesn’t as it is about making mad scrilla. I may not be making mad scrilla, but I am envisioning a more effective and epic launch for the next info product.
2) Lower overhead. All home businesses, however, share the advantage of not having the expense of buying or renting business premises elsewhere which cuts down their overhead considerably. Because there is no separate office to rent or maintain, they may also save money on expenses such as utilities, and, depending upon local regulations, the cost of business licenses and taxes.
As I’ve already covered with TeeSpring, the T-shirt retailing business is worth millions of dollars. But what if you want to do the manufacturing side of things? T-shirt printing turns out to be quite a rewarding business idea for many each year, but can quickly consume much of your side business idea time—so know what you're getting into before diving in. This multi-billion dollar industry counts big corporate factories as well as home-based part-time entrepreneurs.
There are a lot of items that can be purchased very inexpensively at garage sales or thrift stores and sold for higher prices elsewhere. A few years ago I discovered that I could purchase good hardcover books at my local thrift shop for $1 or less. I realized that some of them could be sold on Amazon.com for $15-$20, which turns out to be a pretty decent profit.
Some people just seem to intuitively know more than others – they don’t get involved in destructive relationships or suffer from loss of self-knowledge. If you can relate to that description and feel your relationships have been fairly happy and stable, then maybe you’re one of them. You’ll need to invest in relevant workshops and books, get knowledgeable and certified before you can start coaching others, but it’s a fascinating business idea that will reward you both financially and morally.
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A fish farm or fish based business could easily generate a good amount of money. Even if you are not a traditional fish farmer, you could easily make a steady income from your home, using aquaculture fish farming techniques. Fish is increasingly becoming popular as a source of protein, and it could easily feed a small family with very little cost or overheads. There are also other benefits of fish farming. You could use the waste from your kitchen to feed your fish, and if you have a kitchen garden, you could also use the waste from your fish as fertilizer for your kitchen garden.
Natalie! I feel like you wrote your comment just for me! My list is tiny and I DON’T email them often *facepalm*. I mean having totally manageable numbers means I can engage them in conversation, yet my head’s been firmly in the sand longer than I care to remember. SMH. That’s all changing this week, though! I’m challenging myself to reach out and foster engagement in my tribe. Can I get a witness!? :D
while everyone else sits around and watches the superbowl, american idol, or the fake news shows, go out and learn to make money on absolutely everything you do. any resistance to this just costs you money and time. Do alot of different things or one main thing but make sure you earn money at it. make driving to work pay you. make going on vacation pay you. make going to the store pay you. it is the ONLY way you will make your financial dreams come true.
Yes, even the PowerPoint presentation requires outside consulting every now and then—especially if it's not your forte. I know I would happily outsource the visual layout of my presentation decks for work meetings, investor pitches and lectures. Tobias Schelle of 24Slides is living proof that you can turn your skills at slideshow presentation design into a legit side business idea—and potentially earn up to $20 a slide for your time and talents.
Everyone knows that the quickest way to learn a new language is to mingle with native speakers. If you were lucky enough to be born in an English, French, Spanish (insert any of the world’s main languages) speaking country, then missing out on the opportunity to cash in on the skills you take for granted is exactly that – missing out! Use online communication tools, such as Skype or Google Hangouts, to connect with learners and leverage your privileges. Time is money, so package your hours into teaching sessions and you’re good to go. 
Dog walkers take pooches out for their daily constitutional one or more times a day, either individually or in small groups. In some cities across the United States, like New York, dog walking alone can be a booming business. But it's actually more common for dog walkers to offer additional services, including playing with and feeding pets, bringing in newspapers and mail, and turning lights on and off.

The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven't changed at all. If you're just starting a small business online, stick to this sequence. If you've been online awhile, do a quick review and see if there's a step you're neglecting, or never got around to doing in the first place. You can't go wrong with the basics.

All written content on this site is for information purposes only. Opinions expressed herein are solely those of AWM, unless otherwise specifically cited. Material presented is believed to be from reliable sources and no representations are made by our firm as to another parties’ informational accuracy or completeness. All information or ideas provided should be discussed in detail with an advisor, accountant or legal counsel prior to implementation.
I spent the next week writing content and adding the products on my site, nicontrols.com, following a crib sheet I downloaded from the Google webmaster tools forum. It took hours as writing has never been my strong point, but at the end of the week, we had a very basic online store. Being a complete novice, I hadn't realised that I had been changing a live website until I tried launching the site the following bank holiday weekend. Returning to work on Tuesday, I found an email from a company in Australia who had found my website and were interested in purchasing two of the circuit boards. The following week we received two inquires and then eight the week after that. The inquiries have grown exponentially from there.
When you have your name decided on, you have to register it. Nominet is the official registry for all UK domain names. The UK Domain by Nominet provides free expert advice helping businesses to achieve more online. The domain search and domain name comparison tools will help you to check that your chosen .UK domain is available, then present you with a selection of accredited registrars to choose from, giving you information on each so that you can make an informed decision to buy a domain with confidence.
No matter which way you do it, it’s passive income—money you earn while you sleep because you put these products up for sale on your website and a customer can buy and download them any time of day or night, automatically. All you have to do is check the sales periodically to see what topics or types of products are selling best so that you can make more of those.
A large proportion of homeowners and small businesses have lawns to tend to. Many turn to independent providers of yard work services to take care of their lawn care woes. To start and sustain a yard work services side business idea, you need training, equipment, and a growing network of customers. In the U.S., a full-time landscaping and groundskeeping worker reportedly earns a median wage of around $25,000, while those working on this as a side business idea largely during evenings and weekends can expect to make substantially less.
It’s a great way to achieve freedom in your life. Not only does copywriting allow you to work remotely, but it also allows you to control your schedule. Plus, learning the skill itself will help you in many areas of online business (i.e. building a blog, affiliate marketing, etc. – when you can write in a compelling way, all of these become much easier!)
I mean come on, who wouldn't be interested in this side business idea? Getting paid to take care of a cute pup sounds like a dream. The prevalence of unattended pets is another side effect of busy life, creating job business ideas and opportunities for people with time, patience, and affection to spare. Just check out DogVacay and Rover to see what I mean. Would the payout be worth it if you try? One person in New York earns $3,300 a month just pet-sitting for busy animal lovers as his side business idea.
There are many different ways of getting into the jewelry business and many different types of materials with which you can work. Working in metal will probably require the most in the way of specific tools. You need to be able to heat the metal to manipulate it, and you need metalworking tools to cut and engrave it. But there are many other materials that you can work with to make jewelry--glass, plastic, beads, feathers, even wood, to name just a few.
I joined the family company, Northern Industrial, in 2007. The company had been trading for almost 30 years and had been successful at providing an industrial electronic repair service to local textile manufacturers. The extent of our trade across borders was a weaving company in Dundee. At first it was difficult to see the way forward with many textile manufacturers moving production abroad. It wasn't realistic to expect people to send faulty circuit boards halfway around the world for repair.
One warning about working from home: The walls may start closing in. "I'm looking to move into a studio space for part of the week," says Schmechel. "It was really great at first to work from home, but each day, I find it harder and harder psychologically to do it." For an unvarnished look at home entrepreneurship, check out "The Highs And Horrors Of Home-Based Businesses."
If a customer complains, it may be hard not to take it personally, because it is your business. Establish set policies or procedures to handle any complaints, whether it is a refund or a revision of your products or services. Consult with your lawyer for the proper wording and posting. Survey customers often for feedback, so you can head-off complaints.
Price of 93digital.co.uk says companies should make sure they define their target audience and who they’re marketing to. ‘If you set up a Facebook ad campaign for anyone between 20 and 30 in the centre of London, you’re not going to get value for money, so it’s about defining those personas,’ he says. ‘What are the pages they might like on Facebook? What kind of interests do they have? Make sure you target that advertising in as much detail as possible.’
Strauss advises that you should never lose sight of this advantage as your business grows. If you play your cards right, you will reach a point when your house has become too small for your venture. Now that you can afford to get your business its own space, Strauss shares this lesson: “The main reason you were successful enough to move out was that your overhead was low. Keep it that way. Run a lean and mean, low overhead, entrepreneurial machine out there in the real world, and you can’t go wrong.”
It takes a very thick skin to go into this business, but debt collectors only need a telephone and a computer to work, making it a great work-at-home business. It’s also a recession-proof (or even recession-loving) business. Licensing requirements vary from state to state, so make sure you do your homework before setting up shop. Median salary: $31,300.
I would add a triple exclamation point underscore to #s 1 and 4. It took me a year to offer my first ebook via Gumroad, and, honestly, I didn’t do much to launch the product, I just kind of got it out there. Currently, it’s listed at $1+ and makes about $14 / week. But, like you say in this post, that first product is more about getting something out there and learning what works and doesn’t as it is about making mad scrilla. I may not be making mad scrilla, but I am envisioning a more effective and epic launch for the next info product.
I like these ideas! Besides being good ideas in themselves, they stimulate MORE ideas! Some of them reminded me of something I was reading about called Craigslist arbitrage – buying low and selling high on craigslist, kind of like the first part of the old Oregon Trail game, but with washers and dryers and bicycles instead of cases of crackers and horses. Sounds like fun!  Anyway, that one about the pooper-scooper business, that works, I know because I was quite successful in the pooper-scooper service I started back in 1988! I’ve been in the industry for 25 years now, though I don’t go out and scoop any more.

22. Isolation can be a negative side effect of working from home, so if you face feelings of isolation, be ready to fight back. “Isolation can lead to poor business decisions and depression, which leads to horrible business decisions,” says Benjamin John Coleman, founder of a Web-based craft business. “Because my business is so small and because I operate out of my home, I tend to become isolated. I have few interactions with other people during my day. To combat this isolation, I’ve joined various community groups. I find that interacting with other people in a volunteer setting helps keep me sane when I’m at home working,” he says. “It also affords me an opportunity to network and gives me a group of people to bounce ideas off [of] before I implement them. I’ve found that these activities enhance my business and increase my quality of life significantly.”
83. Family time is sacred. For those that have clients in different time zones, clearly define the hours you can be reached by phone. I live on the East Coast and have clients on the West Coast—a three hour difference. They can be getting ready to leave work and want to call, and I could be ready to go to sleep and not at the top of my game. There will be times that you’ll need to burn the midnight oil, but it should be an exception, not a daily occurrence.
Fantastic post Corbett!! I was referred to this article and it’s just what I need! I am actually working with a Mastermind group and a Mentor..I’ve wanted to do some sort or ebook or product ever since I first started my blog…but had no idea where to start. So I’ve just been blogging along (love it) throwing in sponsored ads here and there until now…2 years later :)
Your business is only going to come to life if you do the things you need to do to bring it to fruition. If you continue to put off the things you need to do to get your business started until tomorrow--you're too busy at work, or your kids need you to pick them up at the mall, your spouse wants you to watch a popular new television show--then when will you ever get around to doing them?

Almost everyone has a few boxes of books stashed away in the house somewhere. Why not make a business out of them? In order to gain customers--especially repeat customers--you will need to have some regular shop hours. Make your shop known for something-a specific category (or two) of books, having some first editions for sale, all paperbacks a dollar and all hardcovers two bucks, and/or a swap program. Maps, illustrations, postcards, greeting cards and magazines are good sidelines to include in your shop.
Start with a very good checkout flow / payment gateway right from the start. I’ve spent too much time thinking I could whack some checkout together with PayPal and a (typical Dutch) bank payment system, but ended up with a lot of coding and hacking into WordPress to make it all happen. Actually, the right checkout still hasn’t been implemented #@!^&*^

Before you get excited about starting your home based business idea, you first have to make sure you have the right tools in place. The main tool is a speedy Internet connection. Most home-based businesses will require some sort of Internet connection. With a good Internet connection, you can also take care of a phone and fax. Isn’t technology great?


Market your talents to building contractors. People purchasing new homes can often be overwhelmed with the choices and possibilities in home decorating. Design some questionnaires for each major element and each major room in the house. Find out how the homeowner will use the home--are there children? Pets? Does the woman of the house wear high heels? Do the home's residents neglect to remove shoes? How will each room be used? Where might task lighting and ambient lighting be most appropriate?


A thing that needs to be ironed out for your online business is your billing service. While there are businesses that may bill their clients directly after a contract has been agreed upon and signed and these bills are paid for through checks that are deposited into the service provider's bank account, there are some clients who require a certain online billing system for them to pay for the services they have contracted. You may need to register with a billing system like PayPal for your online business to make billing and payment easier and less of a hassle to you and your clients.
Naturally, the next one on the list is coaching people how to deliver great speeches. Public speaking is the number one fear on most people’s list – some fear it more than death! This skill can prove to be handy in many areas – from pitching to investors, to delivering key messages at global conferences. If you’re a natural on stage, help entrepreneurs rediscover their in-born ability to communicate by selling effective presentation templates and online coaching classes. 
Instead, you’ll be following a proven strategy for maximizing views of multiple videos on a regular basis. You’ll be creating useful content…something engaging that people want to watch. And it works in many, many different niches. It could be a how-to video, a talking-head video on a topic of interest to people interested in your niche...the sky is the limit.
While the barriers to entry for a retail shop can be very high, one way to keep costs down and limit your time investment while you keep your full-time job, is to set up a weekend popup shop as a side business idea. More of whatever it is you’re selling—donuts, clothing, antique baseball cards, or anything else—will stay in your pockets instead of going to pay for operating expenses such as rent or utilities by choosing to pursue retail as a side business idea with a short-term rental. This guide from Shopify will give you a step-by-step process for getting your popup shop off the ground.
We have a site where you can get much information about fish farming and all other kinds of agriculture and what we call ecolonomic living (http://ecolonomics.org). That site is http://www.eatcommunity.com. We will be making you a FREE Member of that site and then we can communicate with you easily about your fish farming questions. On that site there is a questionnaire you can fill out to tell us about your aquaculture interests and even schedule a time to talk with us. I hope this has been helpful and keep up your aquaculture dreams! You are helping make the planet better.
Skills honed, the entrepreneurial 26-year-old launched her own graphic design shop, Darling Design, out of her apartment last year. She figures that an office lease would have cost an extra $1,000 per month. Sure, the home office can get a bit crowded--Schmechel shares the cramped three-bedroom rental with two roommates--but she's happy she did it. "I couldn't have started the business without doing it in my house," she says.

Nothing beats teaching more novice learners about your passion, hobby, or craft as a business idea (that's a common theme here). Explore dozens of DIY portals (such as DIY.org, DIY Network, Instructables and Mahalo) to get business ideas on how to earn a healthy side income just by showing others how to do the things you love. You can also sift through the countless ad-supported YouTube channels that teach just about anything from guitar strumming to 3D printing.

Home-based businesses make great money: Many people have the misguided idea that home-based businesses aren’t “real” businesses — like you’re somehow “less” of a success if you work from home instead of having a brick and mortar storefront. But according to this survey data, business is booming for home-based entrepreneurs. Home-based companies are generating big bucks — with total annual revenue of $427 billion per year. And 20 percent of home-based businesses make $100K-$500K per year — that’s a very comfortable income for anyone working from home. You have to remember that if you do start a home-based business and build a great income, you are on your own for health care and other benefits, so that is a consideration.
My addition to this already great list is not investing money in the beginning. I know that money is tight when you start a business but focusing your funds on the important things (like design, knowledge, etc) . There are times to scrimp and save and there are times to invest. By not investing in the beginning, you tend to greatly limit your growth

Do you have items lurking around your household that you could sell on eBay? Figure out your asking price and decide whether to auction it or put it in your eBay store. Then decide if you want a minimum bid and how long you want the auction to last. You will want to establish a PayPal account to use for transactions. The eBay website provides all the information you need to know to get up and running with an eBay business. Chatbots are offering creative new ways to help businesses with these functions.
A fish farm or fish based business could easily generate a good amount of money. Even if you are not a traditional fish farmer, you could easily make a steady income from your home, using aquaculture fish farming techniques. Fish is increasingly becoming popular as a source of protein, and it could easily feed a small family with very little cost or overheads. There are also other benefits of fish farming. You could use the waste from your kitchen to feed your fish, and if you have a kitchen garden, you could also use the waste from your fish as fertilizer for your kitchen garden.

Any ideas for me? Am disabled physically/mentally …I had a side job stuffing envelopes..My boss was so thrilled with me and my partner he fired a bunch of workers as we could pull off the bulk of his work!…We got paid well when the economy went upside down we noticed our pay decreased but still made enough to pay 3 house bills. Since about 6 months ago my boss I think lost his house …I remeber his last visit he was so stressed saying he almost had 2 foreclose emergencies:(
But if you choose to bring employees into your home, you may want to set some ground rules to keep lines from blurring. Richard Rabinowitz runs a national, multimillion-dollar photo workshop series, Digital Photo Academy, right from his home. A staff of six works around the dining room table in his New York City apartment keeping track of teachers, students, and workshop spaces. Chaotic though it may seem, the business brings in over $2 million per year. Rabinowitz maintains order by enforcing the following seven rules.
The key to successful Podcasting isn’t just racking up listeners in big numbers. It’s getting listeners to engage. A small group of engaged listeners is more valuable than a large but passive audience. Specialize in an area of your expertise and constantly remind listeners to participate in your Podcast via social media or your Website. Making money Podcasting isn’t easy, but it is possible.
Not everything is just a Google search away. Media organizations hire fact checkers to make sure that items in stories are accurate and that sources quoted really exist. Other organizations need people to find statistics and other data for presentations and reports. There are plenty of opportunities online to get started researching at home. Just be prepared to get into some really esoteric topics that will take you way beyond Wikipedia.

Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming.She is often featured in publications, such as Forbes, Entrepreneur, Mashable, and ELLE, along with leading BigCommerce partners like HubSpot and Square. She launched her career in ecommerce with Y-Combinator backed Shoptiques.


Modern technology has enabled entrepreneurs to do their work from almost anywhere. In fact, many companies operate in a wholly digital environment, lowering overhead costs and offering freedom to entrepreneurs who want to conduct business on the move. Creating an online business is simply a matter of focusing on your strengths and expanding your network. Here are 12 great online business ideas to get you started.

According to the Small Business Administration, more than 50% of small businesses are home-based. Home-based businesses offer low overhead, helpful tax incentives, and the opportunity to work in your pajamas, among other benefits. But before you get started, there are some things—101, to be precise—that you should know about running a company from home. Here is our list of top tips, lessons, pitfalls, and more to get you on your way.
This business is similar to the computer repair business, but you will take on all sorts of electronic equipment besides just computers. With smaller electronics, you will need to be prepared to have customers bring their repair projects to you, as you would have difficulty recovering the cost of driving around picking up broken equipment and returning it. You may also want to encourage people to give you their old electronics so you can use them for parts.
‘Facebook retargeting has been effective for us: when people go on our site, we can drop a cookie on their browser, and if they go on Facebook we can remarket an advert to them. Retargeting means you know the people are qualified, and you don’t pay unless they click on your ads, so you aren’t spending lots of money waiting for random clicks – it’s more focused.
To be clear, providing care for the elderly often requires a broader set of credentials (as it should) so this business idea isn't one most people can get started with this weekend. These credentials may include licenses, training certificates, business permits, and tax forms depending on which state you wish to operate, the level of care you intend to provide, and whether you plan on running a formal business or just hiring yourself out as an independent worker as a side business idea. If you’re already giving unpaid care to an elderly relative or friend, you may want to review Medicaid provisions for some compensation. In all cases, you need genuine affection for the elderly, a lot of common sense, and good knowledge of first aid, CPR, and elderly care basics to excel with this side business idea.
Instead of spending hours playing with accounting software, dreaming up potential expense and income categories, and creating fancy reports with no data, spend that time generating revenue. As long as you record everything you do now, creating a more formal system later will be fairly easy. It will also be more fun, because then you'll have real data to enter.
Employed techies planning to earn some extra side income can leverage their software and hardware skills by offering home-based computer repair services as a business idea that engages their passion. If this rings a bell, you can start with a modest one-man tech team before envisioning a scaled-up operation as massive as Geek Squad. Remember, you can provide home service locally as a starting point to this business idea, as well as offer remote support through online messaging and video calling services before making your way into a retail setting.
Structure your day. The problem a lot of homebased business owners have is that they no longer have a boss standing over them making sure they get their work done, or a tangible start and end of each workday. It's easy to let time slip by as you head to the refrigerator, catch a few minutes of TV, or dive into a project first thing in the morning, neglecting the other tasks you need to perform to keep your business running smoothly.
Hey there, Spencer. I guess you already noticed that brands on Facebook and Pinterest love to use photos with inspirational quotes on them to build community. Maybe you could generate some interest over time in your work, then start charging brands, bloggers for access. Before you try it, though, make sure a few people are willing to pay for quality rather than using a free alternative. Money speaks louder than words, eh? :) I would also suggest focusing on a niche, like fitness or Christian dating, or something.
It used to be that if you had a product to sell, you also had to have a storefront and all the costs associated with it. These days, you can sell anything to anyone anywhere in the world. Whether you’re marketing the organic honey from your backyard apiary or selling personalized linens that you embroider yourself, you can find a market for your products online.

Not to be confused with hoarding, this business idea takes a lot of time, patience, and passion. If you have an eye for good art, it’s easy to get in on the ground level by visiting the studio department at your local university—though don't expect to get rich overnight with this side business idea. Many art students are more than happy to sell their work for a bargain, and in as little as a few years, there's a chance that piece you bought for a couple hundred bucks may be worth well into the thousands. Beware though, this business idea will take a whole lot of patience (and storage space for all that art).
We each have something that WE personally have been designed to do on this earth. We each have a destiny and a purpose. I kept deviating off of my calling because it’s “weird” it’s “different” and I have to go alone. That’s okay! Going alone sometimes means nothing more than “you’re on the right track!” and amazingly, when I was willing to break out and blaze a different trail, I found other likeminded people when I got there…so, a whole new circle of connections.
Another common problem faced by those who work from home is isolation. In a standard business environment, people are dealing with co-workers constantly, as well as the noise of ringing phones and running machines. There are also meetings, breaks, and lunch hours that serve to break up the day and provide opportunities for socializing. This contact with other people provides a built-in system of motivation to at least appear busy at work. In contrast, many people who start a home-based business are faced with nothing but a quiet, empty house. Some find it difficult to motivate themselves and succumb to boredom and loneliness. But such isolation does have a positive side: working at home increases productivity by an average of 20 percent, so home-based business owners can often get more work done in less time. Planning is necessary to overcome the negative effects of isolation, however. Experts recommend that home-based business owners schedule interaction with other people on a regular basis, using such means as business meals, outside meetings and appointments, clubs and associations, and networking.
Keep your clients well informed: When clients spend their money on you, they want to be kept apprised of your progress, not only to stay in touch with the project, but also to keep a watchful eye out for problems before they get out of hand. Do your clients a favor, and keep them informed about your project’s progress. Whether the news is good or bad, your clients and customers will appreciate your forthrightness and candor.
Remember: It can take up to seven points of contact to make a single sale, so you’ll want to begin collecting visitors’ contact information from day one using an opt-in form on your home page. Then send them e-mail messages to follow up and keep them thinking about your site. Need some ideas for e-mails you could send to follow up with your opt-in subscribers? Try these ideas:
Use inexpensive marketing methods to promote your web site such as submitting articles for online and print publications; publishing an e-zine; participating in online chats; and posting your web site URL on all your marketing materials and correspondence. Visit the SBA’s E-Commerce section: www.sba.gov/training/courses.html; and www.practicalecommerce.com/ for web site and marketing tips.

The whole “building an audience” is challenging for me. I’m not much of a blog subscriber myself, and so I’m really not quite sure what makes a blog tasty enough for someone to subscribe to. I solve more of a technical business problem… one of those things that if you need it, you REALLY need it now. And if you don’t need it, then you’re not really interested in getting weekly updates talking about it (I would imagine).
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