Home renovation services are hot, hot, hot — and there's no sign of this trend slowing down. Home improvement and repair expenditures in the U.S. topped 326 billion dollars in 2015, according to statista. And as the population ages, even more people are going to want to make their homes more livable by investing in the renovations they need to stay where there are. Growth in home improvement and repair expenditures will reach 8 percent by the start of 2017, according to a report from Harvard's Joint Center for Housing (the historical average is just 4.9 percent).


Continually monitor and evaluate the effectiveness of your advertising and publicity campaigns and eliminate those that did not work. Do not become too complacent or satisfied with even your best strategies. Always look for new ways to market the benefits your customers will derive from using your products or services. Marketing communicates what your business is and why people should buy from you and not your competitors. Your business cannot survive without it.

Market your talents to building contractors. People purchasing new homes can often be overwhelmed with the choices and possibilities in home decorating. Design some questionnaires for each major element and each major room in the house. Find out how the homeowner will use the home--are there children? Pets? Does the woman of the house wear high heels? Do the home's residents neglect to remove shoes? How will each room be used? Where might task lighting and ambient lighting be most appropriate?

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