Use inexpensive marketing methods to promote your web site such as submitting articles for online and print publications; publishing an e-zine; participating in online chats; and posting your web site URL on all your marketing materials and correspondence. Visit the SBA’s E-Commerce section: www.sba.gov/training/courses.html; and www.practicalecommerce.com/ for web site and marketing tips.
Spencer, my friend’s bro shoots for the National Geographic. He saw the plain photography market slow down with all the digital media within the beginner’s reach. So he turned in around and now promotes language and culture preservation using photography. It’s so cool. As soon as you said “inspiration”, my heart jumped. I am very visual so I would totally buy it. It gets my emotional brain.
Strauss advises that you should never lose sight of this advantage as your business grows. If you play your cards right, you will reach a point when your house has become too small for your venture. Now that you can afford to get your business its own space, Strauss shares this lesson: “The main reason you were successful enough to move out was that your overhead was low. Keep it that way. Run a lean and mean, low overhead, entrepreneurial machine out there in the real world, and you can’t go wrong.”
Once you’ve chosen a name and business structure, filed paperwork with the state and set up your website, you’re ready to get going with your online business. Remember that the Internet is a busy place and you can’t sit back and wait for customers to come to you. Look for ways to actively promote your business through online advertising, social media and old-fashioned word of mouth.
Grabbing the attention of curious browsers on the most popular crowdsourcing platforms like Kickstarter and Indiegogo is a tough job. If you’re inventive and know how to tap into human emotion, then this is a niche worth exploring. Many aspiring entrepreneurs look for personalised advice to carry their campaigns to the finish line, so try offering action-oriented eBooks or online courses targeted at this particular audience.
Enjoy plenty of flexibility. One big pro of running a home-based business is that your home office is just a few steps away. So if you’re a night owl whose prime work hours are from 10 to midnight, you can take advantage of that without having to drive to a commercial office and let yourself in after everyone else is gone for the day. Working from home, without set office space size and costs, also gives you the flexibility to scale up or down as needed. For example, if you grow quickly and need to contract or hire more help, you don’t have to worry about whether more workers will fit in the office space you lease. On the other hand, if business slows and you need to streamline temporarily, you’re not stuck with more space than you need.
Busy schedules can stress people out. It can also disrupt family life to the point that busy parents and homework-laden kids barely have time to prepare decent dinners and weekend meals. Hence, the surprising demand for part-time family chefs as a business idea. If cooking healthy and delicious meals is your thing, then this lucrative side business idea can supplement your regular income by helping feed busy homes. Hear Gaby Dalkin's story of going from side business idea to full-time blogger while she was a part-time personal chef right here on my podcast.
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Nothing beats teaching more novice learners about your passion, hobby, or craft as a business idea (that's a common theme here). Explore dozens of DIY portals (such as DIY.org, DIY Network, Instructables and Mahalo) to get business ideas on how to earn a healthy side income just by showing others how to do the things you love. You can also sift through the countless ad-supported YouTube channels that teach just about anything from guitar strumming to 3D printing.