Another starting point is to have an idea that very few people other than the founders can actually build. These technical feats provide a natural defense against competition. Remember, every hard problem you solve drops a massive obstacle in front of anyone who’d want to replicate you. Certain problems haven’t been solved because none of the few people smart enough to do so have made it happen. Look at something like Google, which co-founders Larry Page and Sergey Brin were technically capable of building at a time when not many people were. Back then, there were very few people smart enough to build their own search engine let alone imbue it with software that could crawl and rank the entire World Wide Web.
Carpets make your home warm and cozy. But they also tend to gather dust, grime, stains, allergens and bugs over time. You can tap into this opportunity by launching a carpet cleaning side business idea or serving as an independent contract cleaner in your free time. Either way, you’ll need to invest in proper equipment such as vacuum cleaners, carpet brushes, and cleaning chemicals in order to launch this business idea. Look into the possibility of renting equipment for a full weekend and lining up 5-10 clients to service, to offset your rental costs. If you turn a healthy profit, you'll eventually be able to invest in owning your own equipment and increase your margins, thus going from side hustle to serious business.
For example, you can’t work from your dining room table in the morning and then eat dinner there at night and call it your home office, says LuSundra Everett, an enrolled agent — that is, a federally licensed tax professional — who specializes in home business taxes. “It has to be a specific, designated area where nothing goes on but business,” Everett says. “It can be a desk or even just a closet, but it has to be a specific, dedicated space.”
Once you’ve mastered step 1 and gotten a foothold in the market, you’re ready to expand your offerings. Your customers will appreciate having related products to choose from. What’s really important about branching out into new areas is to continue to provide a high-quality service across the board. Branching out could hurt your reputation if you drop the ball in other areas.