13. Have backup. “Have subcontractors in mind, should you get enough business to warrant bringing them onboard,” says Michelle Garrett, founder of Garrett Public Relations. “I’m a one-person shop, so there are times when it’s nice to call a colleague and give them some projects to work on on my behalf when I’m feeling overloaded. What you want to avoid is getting into a situation when you need help and then trying to find subcontractors. This can be extremely stressful.”
Advertise! Whether you pay for advertising or you trade advertising with related websites and blogs, or you use free search sites, the important thing to remember is to put in the time and keep track of what works. Search out other websites and blogs with similar content and leave comments with your contact info. There are services that will do all the marketing for you for a fee, but to start out, you can do the marketing yourself. Fiverr.com will advertise your website starting at $5.
Ask your accountant and/or local IRS agents about filing tax forms, tax payment schedules, obtaining an EIN number, and allowable deductions. Have your financial advisors setup an organized business record keeping system with software that enables you to monitor your cash flow. Set up a business bank account and a merchant account if you will be accepting credit cards for payments.
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As you are planning to start your business, you have the time to think of possible scenarios of what could go wrong and how. But if you are already in the midst of running the venture, it is so easy to get caught up with the day-to-day tasks that you no longer have time to evaluate where it is going. Strauss emphasizes that “For your business to survive and grow if you are now in business, take stock occasionally and (re) evaluate how your spend your day.” This exercise will help you look at your business objectively, identify what is wrong with it, and find out how to remedy and improve the situation.
Robert Nava is the owner of National Parks Depot and an ex-con who never thought he’d end up a highly successful ecommerce storeowner. Today, National Parks Depot pulls in $80,000 a month selling all kinds of outdoor gear and wear for camping, fishing, hiking, hunting, cycling, rafting and scuba activities. Robert says building his ecommerce store through Shopify was one of the easiest things he’s ever done.
Research continues to prove that mobile apps or mobile Web browsers .are a must for businesses of all kinds. But most don't have the in-house teams to create them. Smaller companies also don't have the budget to hire an expensive firm to create their apps. A freelance app designer who works from home could specialize in creating apps for one or two industries and build a strong following.
Yet another common problem encountered by home-based business people is frequent distractions that reduce productivity. In fact, distractions are everywhere for people who work from home. When faced with a difficult work task, it sometimes seems far preferable to run the vacuum, clean out a closet, walk the dog, have a snack, take a nap, raid the refrigerator, pull some weeds in the garden, or do any of the myriad other things that need doing around a normal household. In addition, people who work from home lack the motivation that peer pressure can provide in a regular office. They also face spouses and children who demand time and attention, as well as friends and neighbors who call to chat or stop by to ask favors.