Do you know the ins and outs of search engines and have skills in platforms like Google Analytics? The owners of a lot of smaller companies don't realize how much of an impact search engine optimization (SEO) can have on their business. Educate those business owners on the power of SEO to help transform their websites into a more SEO-friendly property. Use your skills to show business owners how to read and use their analytics data the right way, and how to properly use keywords and structure content to get more traffic.
Thanks for posting this. I really needed to hear (what my husband has been saying for a while) that just because I have a blog, doesn’t translate into a real business. And here all along I think I have been doing something great and fabulous. That smack in the face was sooooo necessary. I need to really focus on where is the revenue going to come from. My approach to this is like a serious business but my actions say cool hobby.
Kayla Itsines is probably one of the best success stories of this industry. She’s built a whole Kayla Fitness empire and grown her services from simply writing personal training plans to selling official fitness apps and books. You can jumpstart your career by offering free taster video classes and personal tips on your website and harvesting social media sites like Instagram and Facebook to promote your services.
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According to the Small Business Administration, more than 50% of small businesses are home-based. Home-based businesses offer low overhead, helpful tax incentives, and the opportunity to work in your pajamas, among other benefits. But before you get started, there are some things—101, to be precise—that you should know about running a company from home. Here is our list of top tips, lessons, pitfalls, and more to get you on your way.
For example, if you are an affiliate marketer for Musician's Friend, an online musical instrument retailer, you can advertise their products on your site. If a person visits your site, and clicks on the link that takes them to the Musician's Friend website, and they purchase an instrument within a certain amount of time (24 hours or more, typically), you get a commission on the sale.
I see it time and time again: The number-one challenge faced by brand-new small online business owners is a lack of traffic. Obviously, if your website isn’t getting any traffic, you’re not generating any sales. And what’s worse is that without traffic, you can’t test the key components of your sales process. And if you roll out a large traffic campaign before you’ve tested your site to make sure it converts maximum visitors into buyers, you risk losing sales and looking unprofessional to potential business partners and affiliates.
The real estate market is on the rebound (for today) and people are buying and selling properties in many locations across the U.S. That means a lot of opportunities for professionals who know how to navigate the legal, financial, and commercial aspect of real estate to build up a stable of clients as a side business idea, especially if you begin to scale your sales hiring and build a team of reps working to help you close more deals. If you consider yourself an expert in the subject, it won't be a walk in the park (hehe), but you can earn significant additional side income as a home-based real estate consultant—especially if you employ one of the best CRMs for small business and know how to work magic over the phone.
If you possess a great deal of business experience and knowledge, why not create a business that helps aspiring entrepreneurs find success? You can use your skills to help new business owners get off to a good start and help experienced entrepreneurs keep up with demand. To show off your knowledge and skills and bring in clients, you can also write articles about business on platforms like LinkedIn.
You want to stick to the instrument(s) you know, but you may be a skilled enough musician to offer lessons on several different instruments, or those in a particular class, e.g., stringed or woodwind.You can decide to take on individuals or classes, depending on space and availability of instruments. Public schools are continually reducing their commitment to art and music classes for students, so you can try to work with the public school system to supplement their efforts in those areas.
Like recycling, this side business idea requires the willingness to get your hands a little dirty. If you enjoy working outdoors, then you can make a pretty good side income cleaning up litter outside retail, office and industrial properties—especially for businesses that have large parking lots that need regular cleaning. Property management companies need their properties maintained litter free and you can do so with an on-foot service using inexpensive equipment like this cheap pick-up tool and a broom. Charge for your time at $35 - $50 per hour and bill your clients the same contract price each month. For even more on how to get started with a litter removal side business idea, check out Cleanlots.
Businesses always need graphic designers to help them convey information visually, through logos, advertisements, posters, websites, and the like. While it is possible to be an entirely self-taught graphic designer, most have either a certification or a degree. Other than the cost of design software, this business has very little overhead and can be done anywhere with a dedicated computer. According to the Bureau of Labor Statistics, graphic designers have a median salary of $45,000.*
As a start-up, you shouldn’t be spending more than is necessary. Your website should look good and be easy to use and find information. It should not be overly expensive to create. In fact, as a small online business it might be better to direct your funds elsewhere, especially if you have concerns about cash flow in the company. Save your money for marketing your business online.
People are always searching for one-of-a-kind venues for meetings, parties and weddings. Why not earn some extra money off the space you already have by renting it out for events as a side business idea? If you own a unique venue, like a studio, warehouse or boat, UK-based company Tagvenue will connect you with clients looking for somewhere special to host their event. Not a bad low-effort side business idea.
From the inside looking out, I want to see the world as clearly as possible. And so do a lot of homeowners and particularly office managers. Now that creates a demand for window cleaners to step into this business idea, especially if you can land a contract cleaning windows for an office building. If you want to try it out as a side business idea, here’s a step-by-step guide on how to start a window-washing business at home.
The basic idea behind an online drop shipping business is that, as a small business owner, you don’t have to maintain a large inventory of products or handle any delivery to your customers. That eliminates the financial cost and risk of having a warehouse full of stuff you might not sell, and the hassle of arranging to send orders all over the country or the world. In fact, you don't have to manufacture or store any products at all.
Taylor works with up-and-coming designers and asks as many as possible to link to her site to help with link building and add her URL to as many posts as possible to help increase SEO visibility. ‘It was also really important for my site to be mobile optimised, so we built the site to appear perfectly on the top 15 mobile operators – I now use analytics to see what the site is being viewed on and optimise accordingly.’
Focus on user experience. Your biggest considerations with an ecommerce site will be setting up your website to offer the best user experience. Choosing the right web design is crucial, as is making sure that your shopping cart software is well-suited for your business. Be sure to check out the various shopping cart options available—from Shopify to X-Cart and many more.
Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming.She is often featured in publications, such as Forbes, Entrepreneur, Mashable, and ELLE, along with leading BigCommerce partners like HubSpot and Square. She launched her career in ecommerce with Y-Combinator backed Shoptiques.
#8 support: I have a business partner, but I also have a mastermind partner (since 2011) and that has been so helpful. I get to brainstorm ideas, be held accountable and have insight from someone who is not inside my business everyday. I also now lead a mastermind group for moms, and I love spreading this powerful tool to others to find their own accountability partners in life and business.
Recently, I have been thinking about my other passion… motivation and inspiration. I have though that maybe my unique advantage is to merge my photos with words of motivation. I could add more products such as posters, calendars, cd’s, etc. much like one of those motivation sites. It would be personal to my photography and my knack for inspiring others.
Live in a destination where travelers frequently visit? If you love meeting new people from around the world and also love the city you live in, starting your own local tour company is arguably the best business idea that will give you both of those perks. Take a unique spin on your local tour business like Erik from Vantigo. He was starting his VW van tour business in San Francisco as just a side business idea while he was still working a full-time job, and grew it to being a sustainable source of full-time income before quitting—now he's running a multiple van tour company on the back of what originally began as a crazy side business idea.
Do you spend more time packing and unpacking your luggage than most of the people you know? Then you might be onto something! Travelling is one of the greatest passions of this age – the crazier and more nomadic, the better! If you have a knack for organising memorable, authentic trips and enjoy the process of creating exciting day-to-day plans, why not do it for money? Become a travel consultant to help adventure-seekers plan their unforgettable holidays from A to Z and enjoy every second of your working day.
Non-profits, universities, hospitals and other community organizations all have a great need for grant money to supplement their budgets, but grants are notoriously tricky to write for the first time. If you have experience writing grants or are willing to learn how to do it by practicing your skills without pay for a few non-profits, you can start a lucrative freelance grant writing business. According to eHow, grant writers can make anywhere from $40, 300 to $67,000.
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“It’s a gazillion times easier if you can dedicate a room that you can shut the door to that really is your space,” Wolfe says. He recommends decorating your office so that it reflects the personality and achievements of your company, using artwork, awards, products, or anything else that conveys your vision. His home office is filled wall-to-wall with rubber ducks, and the space reflects his company so well that he proudly invites film and TV crews in, even though he works at home. “Film crews come in and say, ‘Wow,'” he says.
I have a friend that is the city manager of a town of about 25,000 where his main task is processing requests for building permits. Actually a volunteer-type job, no salary. But he makes a bunch of contacts every day, and his address book is huge. So he is busy all year except the Holidays. To fill in this time he started a Christmas tree lighting service (houses, lawn ornaments, etc.). In this 3-month period he makes enough to keep him going the rest of the year.
Becoming a massage therapist requires proper training and licensing, but if you're looking for a great career to pursue that you can also turn into a home-based business, massage therapy might be the right choice for you. And with a massage therapy business, you have options: You can either invite clients into your home for appointments, or make house calls for massages.
Grabbing the attention of curious browsers on the most popular crowdsourcing platforms like Kickstarter and Indiegogo is a tough job. If you’re inventive and know how to tap into human emotion, then this is a niche worth exploring. Many aspiring entrepreneurs look for personalised advice to carry their campaigns to the finish line, so try offering action-oriented eBooks or online courses targeted at this particular audience.
I would say my problem is that I get dazzled with all the info, products and education around the subject and I tend to buy it all and get really stuck. It is not really like nr. 1 where you are planning but like this awe you get and want to consume every little bit of thing about the subject and it makes you spend a lot of money and time. That is what I am struggling with right now.
Use Outlook or some sort of contact management software to serve as a visual reminder of what you need to accomplish that day. Live and die by your to-do-list. Try to have everything crossed off by the end of the day. Even my own children know that if they want me to do something for them during working hours, they have to put it on my to-do-list or it will never get done.
One of the best ways to improve search engine visibility for small businesses is to target local searches. This is a proven way small businesses can get ahead of some of the bigger brands within their local areas. At Blue Digital, we have utilised this tactic ourselves; as a small agency in Leeds we are competing against much larger digital marketing agencies, but through well-optimised local targeting we are managing to compete.
When you have your name decided on, you have to register it. Nominet is the official registry for all UK domain names. The UK Domain by Nominet provides free expert advice helping businesses to achieve more online. The domain search and domain name comparison tools will help you to check that your chosen .UK domain is available, then present you with a selection of accredited registrars to choose from, giving you information on each so that you can make an informed decision to buy a domain with confidence.