#8 support: I have a business partner, but I also have a mastermind partner (since 2011) and that has been so helpful. I get to brainstorm ideas, be held accountable and have insight from someone who is not inside my business everyday. I also now lead a mastermind group for moms, and I love spreading this powerful tool to others to find their own accountability partners in life and business.
Focus on what makes you stand out. If you’re using an ecommerce marketplace, pay particular attention to the quality of the images you use on your page. Good product photography can set your listing apart. But remember, hosting your own ecommerce site isn’t a free pass for using mediocre images either. Either way, customers will rely on images to form an opinion about your product or service’s value.
Hi, I really enjoyed this article. I think everyone has a skill they can market like being a VA, writing, web design etc for some extra cash. I think the main thing to consider when starting a business is if you can run the business with your day job. It’s great if you can build a service based business to work from home but it takes time to build these business to replace a wage – it took me three years. Great post!
Try to avoid some of these common start-up mistakes: not writing a business plan; not conducting adequate market research to see if a profitable market exists; inadequate marketing; poor customer service; and poor money management and attention to your cash flow. Business mistakes are inevitable, but if you concentrate on each aspect of your home business and follow the advice of your experts, your home business will survive where others’ might fail.
1. Create a work environment you feel good in. And that includes investing in professional office equipment and furniture. “Everyone is vulnerable to repetitive stress injuries from using office equipment,” says Paul Robert Edwards, coauthor of Working From Home as well as a Small Business Development Center consultant. “So take care to get things that fit you ergonomically. Particularly important are your chair and your keyboard.”
As you write your business’s market plan, consider creating a brand for your business. A brand is what makes your business standout in your customers’ minds. It is the total marketing package that includes your name, your logo, your promotional materials (business cards, brochures, stationery) your advertising and publicity methods, your business’s mission and its inherent value to your customers. Creating a brand will drive your marketing efforts and form a memory that customers will recall first whenever they need services or products like yours.
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
If you have a way with words and know how to make the keyword-friendly, beautifully designed, SEO-optimized landing pages, why not charge other companies for your services and turn it into a money-making side business idea? Even a short landing page is worth a couple hundred bucks in most cases, and so much more if you know how to pitch your prospects well. If you want to get started with your business idea of becoming a landing page specialist or freelance copywriter, check out Len Smith and Sean Kaye's awesome course on Udemy, Copywriting Secrets: How to Write Copy That Sells.
You are not alone: Do you have a dream of starting your own home-based business? Does it feel impossible, like you’re the only one you know who wants to ditch your regular job and do your own thing? Actually, lots of people share your dream — 70 percent of Americans would prefer to be self-employed, and a new home-based business is started every 12 seconds! Don’t feel like you’re all alone or that your business dreams are “crazy” — there are many people just like you who would love to start a business and carve out their own niche in the world where they can succeed.
Some firms outsource their customer service operations and many of these companies accept home-based contractors. You can start by signing up on freelancing sites such as Upwork to test the waters with this business idea first. If you’re already a CSR specialist with management skills, then you can form and lead a virtual team online and engage clients as a bona fide customer service company or, provide customer service training to such teams as well as individuals.
Consider moving out of your home. For a lot of people, working from home is a launching pad. In the beginning, many business owners work from home in order to keep overhead low. If you have more than one person with different roles working from your home office, you should ideally be working in separate rooms. It can be difficult having two people work side by side, even if those two people are spouses and love each other very much. It's distracting for anyone to have someone three feet away from you talking on the phone. Be prepared for expansion. At the point when your business becomes so successful that you cannot efficiently work close together, start considering moving your office outside the home.
Obviously some of these small business ideas have more earning potential than others, but what they all share in common are relatively low barriers to entry and the flexibility to work at them for a limited amount of time per week. I also tried to focus on side business ideas that have some sort of online component to them, since that's what I love most.
In my experience, one of the greatest challenges people face is deciding why they are starting a business, what they hope to accomplish and what they really want to do. Starting a business, particularly from home, sounds glamorous and free but, in reality, it can put a strain on home life if not done right. People I talk to often need help decision-making which is an essential quality in running a business.
Recently, I have been thinking about my other passion… motivation and inspiration. I have though that maybe my unique advantage is to merge my photos with words of motivation. I could add more products such as posters, calendars, cd’s, etc. much like one of those motivation sites. It would be personal to my photography and my knack for inspiring others.
Do you have a way with words? Freelance copywriting is a good way to make money working from home. Companies large and small will pay someone handsomely to take basic information and add a bit of flair. If a smooth turn of phrase has been known to come forth from your pen, freelance copywriting might just be for you. It takes networking, but once you have a portfolio to show your worth, you'll be able to prove to clients that you're exactly the writer they need. And, as a bonus, if you're naturally inquisitive and love storytelling, you might be able to spin your copywriting gig into a career as a freelance journalist.
Darlene – How did you grow your mastermind group? I totally see the value in this but haven’t had much luck trying to get something going myself. I’m currently working on forming a local tribe (geographically speaking) with the idea that meeting in person might be really beneficial to us all although we’re all in different blog categories. How did you form your group? Who gets invited? What are the perks to membership? I would love to know!
There are more and more third-party ecommerce marketplaces available, like eBay, Etsy, Amazon, and even Airbnb or Fiverr, depending on your product or service. Building a business through one of those ecommerce marketplaces can simpler, since you’ll have to make fewer decisions, and you won’t have to build your website yourself—you’ll use an existing template.
There’s more to being a coach or personal trainer than just being fit and loving to exercise. Finding a specialization is important, and licenses might be required for certain types of coaching roles. For instance, a friend in Boston obtained US and European soccer-coaching licenses before opening a successful one-on-one soccer-instruction business.