Mild spoiler alert: Viewers of the TV drama Orange Is the New Black might remember that the show’s main character made amends with one of her fellow prison inmates by making her a soothing lotion. Hopefully you won’t find yourself in prison, but if you find yourself wanting to start a home-based business, consider hand-making soaps and lotions yourself.
Without realizing it, I skipped over doing the good work of pinpointing my target market and ideal clients, defining my brand and my offer, figuring out my Why, etc. I studied audience-building and content marketing tactics and put a lot of work into growing a community from the start, but because I wasn’t clear myself on the purpose of my brand, I didn’t have a consistent message to share with that community to build trust and gain their interest in any kind of offers.
I have a friend that is the city manager of a town of about 25,000 where his main task is processing requests for building permits. Actually a volunteer-type job, no salary. But he makes a bunch of contacts every day, and his address book is huge. So he is busy all year except the Holidays. To fill in this time he started a Christmas tree lighting service (houses, lawn ornaments, etc.). In this 3-month period he makes enough to keep him going the rest of the year.
Find an audience for your passion or hobby and you’re all set to monetize something you love via a niche website as a side business idea. That of course, is easier said than done, something not intended for the faint of heart. Prepare to invest a lot of your time, but if you can hurdle the steep challenges and positively answer a few key questions on whether the website business idea you’re thinking about is profitable, then you can begin building it.
If you have the gift of gab, public speaking is a worthwhile side business idea for you to pursue. Many authors, medical practitioners, scientists, artisans, politicians, and other subject matter experts earn extra income by delivering speeches, seminars, and presentations. Professional motivational speakers earn an average annual salary of around $90,000 with just that portion of their income, making this a very realistic side business idea while you continue practicing your craft.
Web designers are incredibly valuable for technology companies—which is why becoming a freelance web designer is a top side business idea today. Web design is all about mastering the art of creating a beautiful, value-driven experience for the people using a website or app. There are always new websites popping up in need of professional web design, and foundational books like HTML & CSS: Design and Build Websites by acclaimed web designer Jon Duckett and Don't Make Me Think by user experience legend Steve Krug will get you started down the right path to quickly determining whether or not becoming a web designer is a viable side business idea for you.
The workaround: Hold meetings at alternative locations, such as co-working spaces, cafes, or restaurants, says Braaten. Or, meet clients at their own offices, suggests Disbrow, who says her nonprofit clients love not having to leave work to meet with her, and she is able to learn more about them by seeing their workspace. “It was something I worried about in the beginning, but it’s actually worked out really well,” she says.
Modern technology has enabled entrepreneurs to do their work from almost anywhere. In fact, many companies operate in a wholly digital environment, lowering overhead costs and offering freedom to entrepreneurs who want to conduct business on the move. Creating an online business is simply a matter of focusing on your strengths and expanding your network. Here are 12 great online business ideas to get you started.
Not everything is just a Google search away. Media organizations hire fact checkers to make sure that items in stories are accurate and that sources quoted really exist. Other organizations need people to find statistics and other data for presentations and reports. There are plenty of opportunities online to get started researching at home. Just be prepared to get into some really esoteric topics that will take you way beyond Wikipedia.
Yet another common problem encountered by home-based business people is frequent distractions that reduce productivity. In fact, distractions are everywhere for people who work from home. When faced with a difficult work task, it sometimes seems far preferable to run the vacuum, clean out a closet, walk the dog, have a snack, take a nap, raid the refrigerator, pull some weeds in the garden, or do any of the myriad other things that need doing around a normal household. In addition, people who work from home lack the motivation that peer pressure can provide in a regular office. They also face spouses and children who demand time and attention, as well as friends and neighbors who call to chat or stop by to ask favors.