One of the most important internet marketing strategies is to develop every customer's lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part--not to mention the most expensive. So use back-end selling and upselling to get them to buy again:
Like birthdays, marriages happen all the time. Which means you can treat weddings as a recurring fountain of business opportunities: wedding dresses and coats, jewelers, food caterers, venue providers, photographers and videographers, performers, flower shops, travel agencies, souvenir crafts, and a host of other ventures. Now imagine if you can form a network of these service providers so you can offer engaged couples a range of hassle-free wedding packages as a turnkey business idea. The process is certainly fun (and time-consuming), but as a side business idea, the pay can be pretty great.
Christmas, Halloween, Easter, Yuletide, Hanukkah, Valentine’s Day, Chinese New Year, 4th of July, Mother’s Day. There are a ton of traditional holidays that count as solid reasons to explore the side business idea of crafting and selling seasonal decorations. After all, people and businesses pay good money for them. In fact, total sales of Christmas trees in the U.S. alone amounted to a whopping $1.04 billion in 2014. And you still have holiday lights, nativity scenes, crafted hangings, baskets, wreaths, and other decorations to cover, making this a potentially year-round seasonal side business idea.
You can sell your products in numerous ways. 1. Link your website on other similar sites, and in exchange, you link their website on your pages. 2. Look for free websites like Craigslist.org, local.com, Google+, etc. 3. Use all the social media platforms: Facebook, Twitter, Instagram, Pinterest, Linkedin.com, or Google Hangouts. These sites give you a free account, then you search their site for people or business with similar interest and engage and follow those people. Be careful of the spam policies. This is free but time-consuming. 4. Pay for ads on Google, Yahoo, and Bing.
Basically, you pick a profitable niche for your online business, and then you find an affiliate partner who has products available in that niche. Some of the most popular affiliate sites are Clickbank.com, Amazon.com, and CJ Affiliate by Conversant (formerly Commission Junction). Between them, they offer just about any digital information product (like ebooks, audio files, video files) or physical product you can think of.
Great ideas! I’ve been thinking about starting a home-based business for years but I just never stopped long enough to actually start and I didn’t know what kind of business to pursue. Now I’m ready to get started and you gave me some really good ideas. I really appreciate the links to more information on how to get started in several of these business opportunities. I will definitely look into them.
One of the best ways to improve search engine visibility for small businesses is to target local searches. This is a proven way small businesses can get ahead of some of the bigger brands within their local areas. At Blue Digital, we have utilised this tactic ourselves; as a small agency in Leeds we are competing against much larger digital marketing agencies, but through well-optimised local targeting we are managing to compete.
I could go on and on in this post with more tips about the success of your online business but what you should keep in mind is that the internet is constantly changing at unimaginable speeds and you have to keep up with it. But the principles of how to start and grow a successful online business haven’t changed at all. If you’re a newbie, still to this sequence and research more on each step to get better results. If you’re an existing online business, it wouldn’t hurt to revise your old game and these out.
Turning your favorite craft or hobby into a revenue-generating business idea easily counts among the most fulfilling experiences anyone can have. Just take a look at what Jacob Huss of Soteria Designs is doing wit his hobby of hand-building furniture and wood jewelry. With more and more people demanding a higher degree of personalization in just about anything they own or use, count yourself lucky if your craft happens to be the creation of custom furniture. Not only is the real estate sector regaining its footing, the number of style-conscious customers is also on the rise, creating plenty of room for growth into this business idea.
Getting the best web hosting package is key for your website to work smoothly and problem free, says James Blackman, founder of website design and digital marketing agency Cocoonfxmedia. ‘When we set up our business, there weren’t many hosting options out there; however, the golden rule we stuck to was rock-solid customer support and UK-based servers,’ he says.
Do you spend more time packing and unpacking your luggage than most of the people you know? Then you might be onto something! Travelling is one of the greatest passions of this age – the crazier and more nomadic, the better! If you have a knack for organising memorable, authentic trips and enjoy the process of creating exciting day-to-day plans, why not do it for money? Become a travel consultant to help adventure-seekers plan their unforgettable holidays from A to Z and enjoy every second of your working day.
Most tax preparation franchises offer courses, seminars, and training to get you ready to work for them. You will learn a lot about tax preparation while working for them before going out on your own. There is a lot of educational support out there to learn tax preparation and all its complexities. And there are lots of individuals and businesses willing to spend a few hundred dollars a year to have someone else prepare their taxes and keep watch for tax breaks or tax burdens on their behalf.
This is a perfect business idea for trained accountants who would like to work from home, although it is not necessary to be a Certified Public Accountant in order to become a freelance bookkeeper—it’s just necessary to have the background knowledge that bookkeeping courses at any community college can offer. This kind of freelance work is especially helpful for small businesses that do not need or cannot afford a fulltime bookkeeper, making it possible for you to have full time work through several smaller clients. Median salary: $34,000.
Check your local authority’s zoning and permit regulations pertaining to home-based businesses. These can vary widely from area to area. Most are concerned how your business will impact your neighborhood such as customer parking or shipping traffic. Check, too, with state or federal agencies for required licenses or requirements your business may need.
Remember to avoid cheap web hosting services that seem to be so attractive. There are so many disadvantages that come with cheap website hosting. I have had so many clients that were enticed into hosting for like $27 (Ush 100,00) per year and later discovered security vulnerabilities, no customer care and very slow websites. So be careful when choosing a web host.
Minimize the cost of overhead. “The number one thing that will kill any business is overhead,” Wolfe says, noting that high overhead costs often pile stress onto new business owners. It can be costly to rent commercial office space and set up a phone system, internet, and other services in the space. In contrast, with a home-based business, you make use of space for which you were already paying rent or a mortgage, and you can piggyback off some services that are already in your household budget, such as home internet, he says.
If you've got business expertise already, you can help other entrepreneurs launch and maintain their own businesses by offering your services as a business plan consultant and writer. Help your clients figure out their ideas, goals and finances for their businesses and put them all in one organized business roadmap. You can also help conduct market research for your clients, so they can determine how successful their businesses can really be, or if they need to make changes or go in another direction before wrapping up their business plans.
Without realizing it, I skipped over doing the good work of pinpointing my target market and ideal clients, defining my brand and my offer, figuring out my Why, etc. I studied audience-building and content marketing tactics and put a lot of work into growing a community from the start, but because I wasn’t clear myself on the purpose of my brand, I didn’t have a consistent message to share with that community to build trust and gain their interest in any kind of offers.
#3 listening: I created a community targeted towards what I wanted to write about. I learned by providing value to my audience that what I was writing wasn’t what they wanted. So I rewrote an entirely new ebook the month of January. And every product I’ve launched after that has been in direct response to what my community is struggling with and needs help with.
Hairstyling is a popular business that can be quite lucrative. Generally a home based hairstylist business is likely to be started by someone who has already has a cosmetology career and wants a change. If you already have your cosmetology training and license, and loads of experience under your belt working in a hairstyling salon, you probably have a following that will follow you right home without any hesitation.
I would say my problem is that I get dazzled with all the info, products and education around the subject and I tend to buy it all and get really stuck. It is not really like nr. 1 where you are planning but like this awe you get and want to consume every little bit of thing about the subject and it makes you spend a lot of money and time. That is what I am struggling with right now.
There's an audience for everything, whether it's making dollhouse furniture or creating organic dog food. With a specialty e-commerce store, you can reach those customers who are seeking your specific products. All you need is a web-hosting service with an integrated shopping cart feature or with e-commerce software, and your business will be operational in no time. You can even work with vendors to ship products to customers on your behalf, which means you don't need to own a lot of inventory. [See Related Story: A Small Business Guide to E-Commerce Shipping]
Formal planning can help ease the transition for a person starting a home-based business. By being aware of the potential pitfalls and creating a plan to overcome them, a home-based business owner can significantly increase his or her chances for success. The main planning tool recommended by experts is a business plan. A formal business plan, which is generally created in anticipation of starting a new business venture, includes a description of the business; a statement of purpose; information about the business's structure, organization, and management; a marketing plan; and a financial plan.
When you have your name decided on, you have to register it. Nominet is the official registry for all UK domain names. The UK Domain by Nominet provides free expert advice helping businesses to achieve more online. The domain search and domain name comparison tools will help you to check that your chosen .UK domain is available, then present you with a selection of accredited registrars to choose from, giving you information on each so that you can make an informed decision to buy a domain with confidence.
38. Credit cards: Personal credit cards are still the No. 1 way that people fund a business. The rates are not terribly attractive, but using credit cards does not require any collateral other than your credit score, and credit is available instantly upon approval. Even more attractive than personal credit cards are business credit cards. You can call your current credit card companies and tell them you are starting a business and need business credit cards. While they will still require you to pledge your credit score as collateral for the loan, it will not appear on your credit profile and thus could make it easier to secure future funding if needed.
Yes, even the PowerPoint presentation requires outside consulting every now and then—especially if it's not your forte. I know I would happily outsource the visual layout of my presentation decks for work meetings, investor pitches and lectures. Tobias Schelle of 24Slides is living proof that you can turn your skills at slideshow presentation design into a legit side business idea—and potentially earn up to $20 a slide for your time and talents.
If you are new to entrepreneurship, you can enroll in business start-up classes offered at area schools, colleges, or government SBDCs, Women’s Business Centers, and local SCORE offices. Consult with a professional organizer, a time management specialist, and/or a computer consultant to set up an efficient workspace, schedule, and an operational system with the best technology and communications for your type of business.
I recently started working in network marketing with a natural hair care line. It has transformed my life, by giving me my confidence back. I was losing my hair and I didn’t know what to do. I’d been to the Dr and told it wasn’t a thyroid issue, but they couldn’t tell me what WAS causing it. My good friend introduced me to these amazing products, that in a matter of months changed my life. My husband is now using the products for his “gaining face” (not receding hairline) issue. Lol.
I have almost 80 email subscribers, between 350-600 unique visitors per day, and I have talked myself into believing that my site is so new that it would be ridiculous to offer anything but affiliated links…that I need to build a reputation and trust first. These folks don’t know who I am yet. They don’t know that I’m not trying to bamboozle them, yet help them along in the journey, so why would they buy from me?!
Wedding photographers command premium rates. After all, you are capturing one of a couple's most important life moments, making it a very lucrative side business idea. Many professional wedding photographers charge between $2,500 - $10,000 (or more) to shoot a wedding, so it's realistic that this side business idea could quickly blossom into becoming a full-time endeavor with the right happy clientele base that's willing to refer you to their friends and family. Check out the Complete Wedding Photography Experience over on CreativeLive to get up to speed on everything you need to launch a successful wedding photography business.
This is a great time for a concierge business or errand business startup. In many areas where there is significant development in the luxury market (residential and commercial), you will find increasing opportunity for concierge service providers. I remember my first job as a residential concierge, which helped me start a concierge business from home. The knowledge I acquired while employed by an established concierge business set the groundwork for my long-term career as a concierge business entrepreneur and author.
It is no secret that having an online presence is a great way of drumming up sales for a small business, and trading online will allow you to attract new customers. Unfortunately for many small businesses, the idea of e-commerce can be daunting. There is a myth that suggests trading online is expensive and that you really need to employ an agency to build and run a custom website. The reality is that you can build a successful online business from as little as £20 per month. I did.
Advertise! Whether you pay for advertising or you trade advertising with related websites and blogs, or you use free search sites, the important thing to remember is to put in the time and keep track of what works. Search out other websites and blogs with similar content and leave comments with your contact info. There are services that will do all the marketing for you for a fee, but to start out, you can do the marketing yourself. Fiverr.com will advertise your website starting at $5.
You have to post content on a regular basis. People thirst for the new, so make sure you put up articles, videos, or whatever consistently. It could one post per day or three times per week. Whatever it is, maintain the same schedule. A scattershot posting history means losing readers. At a minimum try to aim for one new post, video, or other form of content a week.
My biggest mistake has been in thinking that I cannot start building an email list because I am broke. The old adage, “it takes money to make money” can make you stop thinking creatively. Even without money to join programs, there are many webinars and podcasts where info is given away. You have to open your mind and admit you cannot do it alone, # 8, and apply “where there’s a will-there’s a way.” I am still struggling but I believe I will be like #Chris Hufnagel below sooner than later.
In my opinion No. 2 and 4 are the important ones. If you’ve got to offer something innovative and creative, that is a very good start. Also if you’ll be able to stand out, what ever it is that you are doing, it will be a major advantage, what comes to a competition. I would also emphasize the fact, that without sufficient know-how, there won’t be a chance to survive. One last thing that i also value, is the team power (No.8). You will always benefit from the others advices and opinions.
Short term: Getting things done. This is waking up every day and taking steps towards achieving your goals. One day, it may mean buying business cards for your new business, or applying for a business license or hiring a lawyer to help you incorporate your business. Or it may mean researching your idea on the Internet or calling prospective clients to find out who might be interested in buying the products or services that you intend to offer for sale. You cannot build a business without taking these short-term, but important, steps.
As a small or start-up business, the thought of launching your fledgling company into the world of social media can be overwhelming. With so many channels to choose from, the challenge of posting good content regularly and the constant risk of negative comments or complaints, it’s easy to see why keeping the floodgates shut can seem like the best option.
One evening, I decided to list a couple of the spare parts on eBay to see if anyone would buy them. I would like to say the parts went like hotcakes and it was an overnight success, but sadly they didn't. Thankfully, I decided to try again with slightly different listing text and managed to sell one of the spare parts for the grand sum of £100. One down and only 200 to go. At this rate, I would be able to see my desk in three years.
20. Invest in a separate landline even if you’re trying to cut costs. “One of the first things I realized that I needed to do was get a separate landline and number for my office so that my son, who was then 5 years old, did not pick up the phone when reporters called,” says Julie Phillippi-Whitney, founder of Phillippi-Whitney Communications, a home-based PR consulting firm. Paul Robert Edwards also recommends getting a landline in addition to a cell phone. “When the electricity goes out, you want to be able to get calls,” he says.
Once you’ve chosen a name and business structure, filed paperwork with the state and set up your website, you’re ready to get going with your online business. Remember that the Internet is a busy place and you can’t sit back and wait for customers to come to you. Look for ways to actively promote your business through online advertising, social media and old-fashioned word of mouth.
#8 support: I have a business partner, but I also have a mastermind partner (since 2011) and that has been so helpful. I get to brainstorm ideas, be held accountable and have insight from someone who is not inside my business everyday. I also now lead a mastermind group for moms, and I love spreading this powerful tool to others to find their own accountability partners in life and business.