A little budget can go a long way when it comes to advertising online, if you’re smart about it. From targeting customers on Facebook to showing banner adverts on popular websites, there are plenty of great opportunities you can investigate for your business. You don’t need a big budget but you do need to be very clear about what you want to achieve. That’s a key point to take away throughout this guide: have a plan with clear goals and minimise the risk of wasting money.
Another starting point is to have an idea that very few people other than the founders can actually build. These technical feats provide a natural defense against competition. Remember, every hard problem you solve drops a massive obstacle in front of anyone who’d want to replicate you. Certain problems haven’t been solved because none of the few people smart enough to do so have made it happen. Look at something like Google, which co-founders Larry Page and Sergey Brin were technically capable of building at a time when not many people were. Back then, there were very few people smart enough to build their own search engine let alone imbue it with software that could crawl and rank the entire World Wide Web.
The type of business you have, its size, and the amount of risks concerning liability or other possible threats will determine the insurance coverage you will need. Insurances include those that can be attached to your present homeowner’s or vehicle policies (if your vehicle is used in your business); separate commercial business policies; employees’ insurances; disability, life, and health insurances for you; and other specialized ones. Talk to a licensed insurance agent who represents numerous carriers to find the best policies. If you need health insurance, local business owner organizations usually have discount group plans for members.
If you speak like James Earl Jones or Scarlett Johansson, quite a number of digital publishers (including game developers, animated film-makers, and training video producers) pay good money for voice talent and the time investment isn't too intensive—making this a great side business idea. You can find these publishers looking for voice-over artists on sites like PeoplePerHour, Freelancer and Upwork, as well as their calls for talent directly on their websites or through voiceover agents. If you do pursue this as a side business idea, be prepared to invest for the long-haul as it can be a very competitive industry.
44. Equipment lease: An equipment lease is a loan in which a lender buys equipment and then “rents” it to a business at a flat monthly rate for a specified number of months. At the end of the lease, the business may purchase the equipment for its fair market value. This option is great for businesses that are making small purchases and have no revenue yet.
Like drinking beer? Why not try making it yourself as your side business idea? With enough patience and skill you might end up brewing something that others are willing to pay to drink. Pick up an easy-to-use starter kit from Mr. Beer online, invest the time it'll take to perfect your craft, make a unique brew and start shopping it around to friends & family to see what they think of this side business idea.
Just revisited this post after it was mentioned on the Fizzle show. And man, I’ve found that #6 is SOOO true. There are still plenty of “gurus” who say, “Even just dedicating 15 minutes per day to your new business will get you going.” While I suppose that’s literally true, fact is, I’ve found that while I’m working my full-time gig I still need to spend no less than 2 hours per day (and preferably 4+ hours per day), 7 days per week to get a useful amount of work done. Launching a business while holding down a full-time job can certainly be done (and I’m doing it), but I think too many of the IM advice-givers sugarcoat the amount of time that actually needs to be invested. Perhaps that’s why so many people “fizzle” after a few months. They start something, then realize “Oh no…this is actually real work that takes real time!”

Maintenance work from the comfort of your garage or basement is challenging on two fronts: overall set-up (equipment, ventilation) and finding clients. Take shoe repair. Ben Roush, a cobbler in Omaha, Neb., says that used finishing machines (with the proper buffering and sanding devices) go for $10,000; stitchers, $1200; and hydraulic presses for adding glue, $300. Some repair work requires more electrical power, too: 220 volts versus the typical 110 volt capacity in most houses.


Social media is an integral part of any business but it’s time-consuming and ever-changing – so really quite difficult to keep up with and, more importantly, capitalise on. Many business owners are willing to outsource this time-intensive task, so it’s a great opportunity for social media fanatics. Bundle together a few interesting offers, such as “Startup social media kit” or “Small Business Social Media Starter Kit” that encompass everything from social media graphics to analytics reports and the seamless experience will bring you more clients than you expect. 
After you’ve tested and tweaked your small online business site with a limited amount of purchased traffic, it’s time to start generating qualified traffic for your site on a larger scale. You can either continue with paid advertising (PPC) or with the generated traffic optimize your website with the research you have acquired on keywords, user navigation and conversion rate.
What a timely post, Corbett, especially since I’m on day 3 of the creation process of my 30 Day Online Business Success training. I remember talking to you last year, in a desperate email, asking you HOW I could possibly hit the next level of success online. I just couldn’t see it. You, of course, probably thought I was crazy for NOT noticing the millions of opportunities out there to teach, to offer needed services, products, and more.
One way to make money in this field is by being an expert witness yourself. If you have an expertise that could be useful in legal cases, you can market yourself to attorneys to act as an expert witness. Another way to be active in the expert witness field is to play a sort of matchmaker, matching attorneys up with expert witnesses for their cases--either for the defense or for the prosecution. Expert witnesses for big money cases can be expected to fly anywhere to testify. There's no reason your database of witnesses can't be from all parts of the country.

As a home-based business owner, perhaps even more challenging than time management is successfully balancing your business life with your personal life. Lori Quaranta struggled with this after starting her business, Consetta Web Solutions, in 2006. “When you work from home, you are always at work,” says Quaranta, who is also a mother. “Keeping a work/life balance is harder than you think.” Here are her top five tips for maintaining that balance:
Choosing the path of entrepreneurship, and working on your side business idea, is without a doubt riskier than being content with holding a 9-5 job. It requires way more sacrifice. However, once you’re reaping the lifestyle benefits of being your own boss and hustling your way into making significantly more money with your business idea than you ever could at your day job, the hard work will have all been worth it. So, let’s talk business ideas.
As a result of these and other factors, an estimated 40 million Americans now work from their homes. This number includes employees working from home for a larger employer as well as self-employed. Not surprisingly, two-thirds of home-based business owners are women, who choose this option either because of childcare concerns or because of a perceived glass ceiling limiting their earnings potential in the corporate world. Running a business out of the home offers a number of advantages, including time savings, control over working hours and conditions, independence, and flexibility. Starting a home-based business is also considerably cheaper than starting a business in rented facilities. In addition to saving money on overhead expenses, commuting costs, and wardrobe expenditures, many home-based business owners can deduct a portion of their rent or mortgage interest from their personal income taxes.
This is a man who on our first envelope job bought us our furnace gas heater by paying us upfront half the money he would have topay when the job was done. He was so concerned we had no heat he paid us before we even started writing out the envelopes…I felt so bad to see when I called him 2 months ago someone answered it but was not him or his family. I fear he lost his home:( If he hasn’t we would still be in the back of his mind for envelope work knowing we are his people to get the job done.
Many families with kids, including single-parents, have very limited time resources, creating a demand for part-time child care providers (and a business idea opportunity for you). If you love kids and have some spare time, you can earn plenty of side income by looking after children while their parents are away. Just be sure to identify the particular age group you're comfortable caring for and you’re all set after any necessary certifications. Establishing a home-based daycare center capable of servicing six or more kids is also a lucrative way to really expand upon this business idea if you have the right environment for it.
If you already have a website that's driving in targeted traffic, a great way to make passive income from the content you're already creating as an easy side business idea, is through affiliate marketing. ShareASale, Rakuten, Clickbank, and Skimlinks are a few of the best affiliate networks and tools that can help you make money from the content you already produce, thus amplifying your side business idea income. Check out this extensive list by Justine Grey, covering the 59 Best Affiliate Programs for Business Bloggers to get some inspiration on how other bloggers are growing affiliate blogs from side business idea to full-time company.

I recently started working in network marketing with a natural hair care line. It has transformed my life, by giving me my confidence back. I was losing my hair and I didn’t know what to do. I’d been to the Dr and told it wasn’t a thyroid issue, but they couldn’t tell me what WAS causing it. My good friend introduced me to these amazing products, that in a matter of months changed my life. My husband is now using the products for his “gaining face” (not receding hairline) issue. Lol.
One way to make money in this field is by being an expert witness yourself. If you have an expertise that could be useful in legal cases, you can market yourself to attorneys to act as an expert witness. Another way to be active in the expert witness field is to play a sort of matchmaker, matching attorneys up with expert witnesses for their cases--either for the defense or for the prosecution. Expert witnesses for big money cases can be expected to fly anywhere to testify. There's no reason your database of witnesses can't be from all parts of the country.
Believe it or not, it is possible to actually reach a woman named Peggy (and not a man with a Russian accent) when you call customer service. That’s because of the homeshore movement, which is trying to hire more independent contractors to work from home on customer service issues. If you’ve got a phone line and an internet connection, you can work from home as a call center rep. Median salary: $30,460.
Yes, spending time on YouTube can be a legitimate business idea if you take it seriously. If you can create value-driven, entertaining video content and grow your subscriber base to a few thousand subscribers, your videos can start generating pretty substantial income from all the ads being displayed on your videos. Many YouTube users make well into the millions each year, so there's clear potential to take this from side business idea to eventual millionaire with the right combination of content, audience, skills, relationships and timing. If you’re considering starting a YouTube channel it’s important use best practices when making videos. Read the YouTube playbook for tips which will result in faster growth of your channel. Additionally think about investing in a quality camera and microphone since the production quality of videos can often affect your viewership.
Organize your family time. Once your professional life is organized, you may need to consider organizing your personal life. Maybe you noticed right away, or maybe it's just becoming apparent, that you tend to work around the schedule of your family members. This is especially true if you have children. A lot of people, especially young moms, decide that they're going to quit their jobs in corporate America and work from home in order to care for their children and save on daycare expenses. But in reality, if you're serious about running a homebased business and earning a decent income, you're going to have to make arrangements for childcare in or outside the home. Otherwise it becomes too distracting. Consider hiring a babysitter so you're guaranteed five to six solid hours to get your work done.
Believe it or not, it is possible to actually reach a woman named Peggy (and not a man with a Russian accent) when you call customer service. That’s because of the homeshore movement, which is trying to hire more independent contractors to work from home on customer service issues. If you’ve got a phone line and an internet connection, you can work from home as a call center rep. Median salary: $30,460.
It used to be that if you had a product to sell, you also had to have a storefront and all the costs associated with it. These days, you can sell anything to anyone anywhere in the world. Whether you’re marketing the organic honey from your backyard apiary or selling personalized linens that you embroider yourself, you can find a market for your products online.

The key to success in this business is being very disciplined in buying. Limit your car buying to popular models that you can turn over quickly, models that you have a strong understanding of current local pricing on, cars that you can buy at a significant discount to the price you believe you can fairly sell them for, and cars that are highly unlikely to need major work.
×