Advertise your services in places where everyone goes, like restaurants and grocery stores. Having a website is a good idea--people want some privacy in their decision-making when it comes to getting fit. They can go to your website and determine if your approach to personal training is an approach that would work for them. It is important to emphasize the safety aspect of using a personal trainer. You can help clients get fit and avoid injury.
If you are new to entrepreneurship, you can enroll in business start-up classes offered at area schools, colleges, or government SBDCs, Women’s Business Centers, and local SCORE offices. Consult with a professional organizer, a time management specialist, and/or a computer consultant to set up an efficient workspace, schedule, and an operational system with the best technology and communications for your type of business.
Be social. Whatever your business, whatever your venue, keeping your name in the air is key to internet success. Have a business account on Facebook, Twitter, and LinkedIn. If your business is graphically oriented, have accounts on Flickr and Tumblr as well. Whenever there is news of any kind—a new contract, a new page, a new entry, a new photo—cross-post it to all your social media sites. Also make sure those sites link back to your main website, and that your website has links to all of them.
People love to spend weekends rummaging through tables full of other people's unwanted items, looking for treasures. Make sure to change your layout and put new stuff out for sale often. You want people to come back time and again to see what's new. You don't even have to have that much new stuff to make things look new. Just moving an item from a table to the top of a bookshelf might get it noticed, even though the item has been in your inventory since you first started having sales.
Packaging your skills and knowledge into a downloadable eBook that delivers value to those seeking to learn a skill, advance in their careers, or start their own businesses, makes for a strong value proposition if you target the right audience. Check out Leslie Samuel's great guide to selling eBooks online and start building your strategy around this side business idea. This class with Tara Gentile on CreativeLive will also show you how to use your existing body of work to write an eBook within the next week. Put in some serious work with your eBook, build an audience and you'll have a platform to pitch traditional publishers on landing a book deal—then you can write one of the best business books and really build your personal brand.
Naturally, the next one on the list is coaching people how to deliver great speeches. Public speaking is the number one fear on most people’s list – some fear it more than death! This skill can prove to be handy in many areas – from pitching to investors, to delivering key messages at global conferences. If you’re a natural on stage, help entrepreneurs rediscover their in-born ability to communicate by selling effective presentation templates and online coaching classes.
Yes, even the PowerPoint presentation requires outside consulting every now and then—especially if it's not your forte. I know I would happily outsource the visual layout of my presentation decks for work meetings, investor pitches and lectures. Tobias Schelle of 24Slides is living proof that you can turn your skills at slideshow presentation design into a legit side business idea—and potentially earn up to $20 a slide for your time and talents.
You can also use an all-inclusive ecommerce web service. Sites such as Shopify and Volusion offer competitive packages, with free templates, custom packages, credit card processing, and more. Ecommerce web services makes it easy to sell your products on the web, without a lot of overhead. There are no custom interfaces or templates to work with; you simply create an online store within the framework of the service.
If editing and advising college students on how to write compelling 500 word essays on topics such as "You were just invited to speak at the White House. Write your speech," seems like a compelling business idea to allocate your free time towards, trust me—tons of parents will pay you to edit admissions essays and offer constructive feedback for their children. Be careful not to blur the ethical line of actually writing their essays, but serving as an editor to help them convey their message can become a great side business idea that has the potential to spread by word-of-mouth referral in your community.
One evening, I decided to list a couple of the spare parts on eBay to see if anyone would buy them. I would like to say the parts went like hotcakes and it was an overnight success, but sadly they didn't. Thankfully, I decided to try again with slightly different listing text and managed to sell one of the spare parts for the grand sum of £100. One down and only 200 to go. At this rate, I would be able to see my desk in three years.
The only way you’ll ever know if your social media strategy is working is if you take the time to set some goals and objectives from the start. Far too often, businesses simply dive into posting content without really thinking through why, and nine times out of ten it’s these brands that end up quickly losing heart or running out of ideas. Take the time to set some goals focused on things such as increasing brand awareness, driving engagement, creating conversations and delivering an uplift in website traffic.
Mobile applications are more popular than ever, and people are willing to pay good money for ways to manage their lives from their smartphones. If you have a great idea and happen to know coding, you can run with it and create your app yourself. If you just have an idea and don't know the ins and outs of how to turn it into a reality, there are plenty of software developers looking to collaborate with people on app creation.
You can use your own name in your business, like “Myers’ Painting and Wallpapering,” and like this example, it should indicate what product or service you are offering. If you decide to take a fictitious name, you will have to register it with your county and state as a d.b.a. (doing business as) and publicize it to ensure it is not already in use.
Driving for one of the two globally expanding app-centric taxi alternative services, Uber or Lyft can still be a fairly lucrative way to earn money as a side business idea on nights and weekends—working only when you want. But before you dive head first into this side business idea, do your homework and calculate the costs of extra gas, mileage, tires, wear & tear and usage on your vehicle—it's not a guaranteed business idea that'll turn a huge profit every weekend.