A cash shortage is a challenge for every business owner. Particularly during the early days of the business, it will be hard to predict where and when the money will come and from where. As you continue to operate, you will become more aware as to the cash flow patterns – what time of the month your bills need to get paid; and what months are your peaks and lows in terms of sales. You must then begin to anticipate the cash requirements.
I have almost 80 email subscribers, between 350-600 unique visitors per day, and I have talked myself into believing that my site is so new that it would be ridiculous to offer anything but affiliated links…that I need to build a reputation and trust first. These folks don’t know who I am yet. They don’t know that I’m not trying to bamboozle them, yet help them along in the journey, so why would they buy from me?!
2. Keep your overhead to a minimum. “It’s not about how much money you make, it’s about how much you keep, so overhead is key,” says Craig Wolfe, founder of CelebriDucks, a company that creates celebrity rubber ducks. “It’s great that you’re working from home, but you can still bankrupt yourself through ill-conceived overspending, especially in technology.”
Do you have items lurking around your household that you could sell on eBay? Figure out your asking price and decide whether to auction it or put it in your eBay store. Then decide if you want a minimum bid and how long you want the auction to last. You will want to establish a PayPal account to use for transactions. The eBay website provides all the information you need to know to get up and running with an eBay business. Chatbots are offering creative new ways to help businesses with these functions.
Study the main types of software that system users will want--word processing, photo manipulation software, mail merge, spreadsheet, design and especially security software. Investigate all the components--monitor types in all their varieties; keyboards, from wired to ergonomic to wireless; mouse types; as well as peripheral components like printers and scanners. Become completely familiar with all the ISPs (internet service providers) available in the market area you plan to cover. Establish yourself as the guru who can meet the needs of the personal computer user, the small business or a larger corporation.
From personal experience as a freelance content marketer, I can vouch for the profitability in this industry. I grew my side hustle into a $160,000/yr business before quitting my day job to pursue this business idea full-time; all you need is the right skills and experience to back it up. With startups, established brands, and even notable influencers needing to build credibility and grow their brands, professionals who can serve up compelling content enjoy a huge demand for their services. And, since brands will always need high quality content to bring in new customers, your skills will always remain an asset to invest in—especially since the nature of creating a content marketing strategy is an ever-evolving one. Start by tapping into your existing network with this business idea and begin tracking down local small business owners who could benefit from your marketing tactics, do a bang up job, ask for referrals and grow from there to the point where you're doing blogger outreach and spreading out to a wider market.
As much as we want it to be, a home business will not run on autopilot. Even though you have successfully started your business, you still have to constantly work hard to make it grow or at least sustain the level that you want it to be. As Strauss writes, ” Successful, long-term, home-based entrepreneurs continue to grow their business even after that business has established itself.”
I think the biggest killer of new ventures is good ideas. A good idea sparks the imagination, causes the founder to invest heavily in a dream, and much of that investment goes into building filters to bad news, which ensures you will be way too overconfident and prevents you from transforming a good idea into an idea that works. The end result can get pretty ugly, and usually involves uncontrollable crying. (That’s right. Real men cry.) As an idea man, I have learned the hard way to distrust my ideas. Better to start with some problems worth solving that I am uniquely able to address and build a simple MVP prototype with no expectation that it will work. Then find out what is wrong with it, fix it, repeat.
For example, you can’t work from your dining room table in the morning and then eat dinner there at night and call it your home office, says LuSundra Everett, an enrolled agent — that is, a federally licensed tax professional — who specializes in home business taxes. “It has to be a specific, designated area where nothing goes on but business,” Everett says. “It can be a desk or even just a closet, but it has to be a specific, dedicated space.”
We don’t manufacture as much in America as we used to, but the phrase “American made” still means a lot to some people. Artisanal items are also popular, making now a great time to start a furniture-making business. This might not be the easiest idea to start from scratch, but if you already own the equipment you need, you can start producing pieces to sell at fairs and online on sites such as Etsy.
All of these ideas require some background in the area, but they are an ideal way to use your already-acquired skills in a work-from-home business. And even if you do not already have the necessary training, there is nothing keeping you from getting certified in order to start your home-based business. If you do not currently have enough money to get the certification you need I would recommend saving a little each month until you have enough to pay cash. If that is not an option or you are desperate to get out of the grind, then you can check personal and student loan rates from various banks at SimpleTuition.com or learn more about Peer to Peer borrowing in my Lending Club review.
If that isn’t enough, you can expand your services to include pet grooming as an extra side business idea. To do that, you'll need to have relevant training, an operating license depending on your location, and pet grooming equipment. According to PayScale, pet groomers have an average salary range of $17,600 to $48,500. Not bad as a side business  idea if you can find a way to get in most of your clients on the weekends.
Set up a merchant account. Service businesses in the past had to generally rely on cash or check—setting up an entire credit card processing system was a thankless, expensive task at best. Using a service such as PayPal makes it possible to accept virtually any form of credit or debit card for your services, and includes dispute resolution should the need arise (and it will arise).
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