There are also several disadvantages to home-based businesses, however, including uncertain income, reduced benefits, isolation, and distractions. In addition, home-based business owners, like other self-employed individuals, must be able to handle all sorts of business-related tasks, like bookkeeping, billing, marketing and sales, and tax compliance. Still, home-based businesses do tend to be more successful than other types of small business ventures. According to the editors of Income Opportunities magazine in their Home Business Handbook, only 20 to 25 percent of home-based businesses fail within five years, compared to a failure rate of over 50 percent for all small business ventures. Several organizations are available to assist people in forming home-based businesses, including the National Association of Home-Based Businesses (www.ameribiz.com), Home Office Association of America (www.hoaa.com), and National Association for the Self-Employed (www.nase.org).
I would add a triple exclamation point underscore to #s 1 and 4. It took me a year to offer my first ebook via Gumroad, and, honestly, I didn’t do much to launch the product, I just kind of got it out there. Currently, it’s listed at $1+ and makes about $14 / week. But, like you say in this post, that first product is more about getting something out there and learning what works and doesn’t as it is about making mad scrilla. I may not be making mad scrilla, but I am envisioning a more effective and epic launch for the next info product.
Focus on what makes you stand out. If you’re using an ecommerce marketplace, pay particular attention to the quality of the images you use on your page. Good product photography can set your listing apart. But remember, hosting your own ecommerce site isn’t a free pass for using mediocre images either. Either way, customers will rely on images to form an opinion about your product or service’s value.
As a solar consultant, you can basically conduct a home inspection and give clients a report on their solar options for their particular home and site. This can range from full-fledged general solar installations that generate electricity to simple solar walkway lighting. You might want to start by working in a solar products company to become knowledgeable in the solar energy field. However, to be a consultant, it is often best not to be affiliated with any one company or product and be able to recommend products and options across the field of solar energy.
But many people put themselves in a very similar position by starting home-based businesses without considering the profit angle. Business is about profit, and without sufficient profit, you'll never have enough income to even pay the bills, let alone generate wealth. (For more on creating a business that actually produces income, see Change Your Business Model and Watch Your Profits Soar!)
A home business promises many benefits: the freedom to become your own boss, to work from your home in a manner and style that pleases you, and to take control of your financial life. You may decide to quit your job and work at home to be with your newborn baby and take care of your growing family. Or you may simply be fed up with the daily grind of corporate life that you now want to work at your own pace.
Moz’s Rand Fishkin agrees that there are potentially untapped opportunities out there for you to leverage. For example, there are almost certainly keywords in your niche that your competitors aren’t targeting. As you strive to reach the “content marketing maturity” zone, make a commitment to move beyond producing the same type of content that your competitors publish.
2. Keep your overhead to a minimum. “It’s not about how much money you make, it’s about how much you keep, so overhead is key,” says Craig Wolfe, founder of CelebriDucks, a company that creates celebrity rubber ducks. “It’s great that you’re working from home, but you can still bankrupt yourself through ill-conceived overspending, especially in technology.”
Then I worked my way through the Defining Audience and Differentiation courses in Fizzle and finally buckled down, stopped being lazy, and did the work. And it *was* work — I spent a good 2-3 months getting uber-clear on my points of differentiation/USP/positioning and creating a clear plan for how I could best articulate that in my biz. Afterwards, everything got easier: what to write about, what services to offer, who I (very happily) serve, and the whole 9.
Grabbing the attention of curious browsers on the most popular crowdsourcing platforms like Kickstarter and Indiegogo is a tough job. If you’re inventive and know how to tap into human emotion, then this is a niche worth exploring. Many aspiring entrepreneurs look for personalised advice to carry their campaigns to the finish line, so try offering action-oriented eBooks or online courses targeted at this particular audience.
Have you ever been turned off by a business’s generic-looking website layout or logo? If you have a good eye for design, you can launch a service to create attractive, easy-to-use websites for small businesses. You can put your skills to good use for business owners who want to take their online presence to the next level. Build up a portfolio of work with smaller freelance jobs, then create your own website to show it off and bring in a steady stream of clients. [10 Things Every Freelancer Should Know]
Sure, there are plenty of businesses offering social media consulting services, but you can stand out from the crowd by focusing primarily on networks that are still gathering steam with businesses. Facebook and Twitter are still the top networks, but businesses tend to struggle the most with more visual platforms like Instagram, Pinterest, Tumblr and Snapchat. All of these platforms have huge audiences, but many businesses don't realize how big they really are, how effective they can be and how to make them work for their niche. Snapchat has more than 158 million users per day, according to Business Insider. Instagram has more than 500 million daily active users, according to Statista, and Pinterest has more than 200 million.
Get ecommerce software. You'll need this so your customers can view your products, enter their information and make a secure purchase. The software safely stores customer information. Don't skimp in this area, since the ecommerce software you choose will make a big difference in how easy it is for customers to feel secure buying something from your store.
I realised I wasn’t going to have time to approach every online directory to get my company listed, so now I also use Yell’s Connect product, which is separate from the advert that I’ve put up and costs £25 a month. They create directory listings for your company in all of the directories they have access to, and every day their computer system checks it to make sure that nothing’s changed; Google favours companies who have no discrepancy between their listings online. Now I’m listed at number two for the Yell search ‘Vets in Finchley’.