In many parts of the country, this business tends to be seasonal, but you can find ways around that. Rent a storage unit and offer to store people's bicycles over the winter after you do a tune-up and any needed repairs on them. If you want to cater to the Lance Armstrong wannabes, you can have business all year round. These road race riders are training through snow, sleet and dark of night. Some of them work on their own bicycles, but many of them don't, so you can get their business all year. And if you keep Saturday shop hours, you can be sure you will have a group of enthusiasts coming by to talk all things cycling.
I have almost 80 email subscribers, between 350-600 unique visitors per day, and I have talked myself into believing that my site is so new that it would be ridiculous to offer anything but affiliated links…that I need to build a reputation and trust first. These folks don’t know who I am yet. They don’t know that I’m not trying to bamboozle them, yet help them along in the journey, so why would they buy from me?!
I have a friend that is the city manager of a town of about 25,000 where his main task is processing requests for building permits. Actually a volunteer-type job, no salary. But he makes a bunch of contacts every day, and his address book is huge. So he is busy all year except the Holidays. To fill in this time he started a Christmas tree lighting service (houses, lawn ornaments, etc.). In this 3-month period he makes enough to keep him going the rest of the year.
Continually monitor and evaluate the effectiveness of your advertising and publicity campaigns and eliminate those that did not work. Do not become too complacent or satisfied with even your best strategies. Always look for new ways to market the benefits your customers will derive from using your products or services. Marketing communicates what your business is and why people should buy from you and not your competitors. Your business cannot survive without it.
People love to spend weekends rummaging through tables full of other people's unwanted items, looking for treasures. Make sure to change your layout and put new stuff out for sale often. You want people to come back time and again to see what's new. You don't even have to have that much new stuff to make things look new. Just moving an item from a table to the top of a bookshelf might get it noticed, even though the item has been in your inventory since you first started having sales.
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Define your product or service. Starting an online business gives you the benefit of having access to millions of customers, but you also have a lot more competition. No matter what you're trying to sell, you can bet that hundreds more online retailers have a similar idea. What differentiates your product from other similar products? To help your product stand apart from the rest, you'll need to find a niche.
When I used to work at CreativeLive, I regularly paid $250-$500 (or even much more depending upon audience size) per episode for 90 seconds worth of advertisements on relevant podcasts like The Tim Ferriss Show, the #1 business podcast right now from the 4-Hour Workweek author, Tim Ferriss. The podcast has even helped Tim launch his latest New York Times bestseller, Tools of Titans to a wider readership.
As Paul and Sarah Edwards noted in their book Working from Home, successful home-based business owners are usually good at what they do and enjoy doing it. It is also helpful to be independent, self-sufficient, and flexible. Other keys to success include being able to sell oneself and the business, and staying on top of personal and business finances. Since it is often difficult to associate being at home with working, home-based business people must be able to maintain boundaries between their personal and professional lives. In addition, they require a great deal of self-discipline to overcome the sense of isolation, frequent distractions, and lack of motivation and concentration that commonly affect those working from home.
We don’t manufacture as much in America as we used to, but the phrase “American made” still means a lot to some people. Artisanal items are also popular, making now a great time to start a furniture-making business. This might not be the easiest idea to start from scratch, but if you already own the equipment you need, you can start producing pieces to sell at fairs and online on sites such as Etsy.
Used-car salesmen unfortunately have some nasty stereotypes to live down, but you don’t need a tacky blazer or a fast-talking sales pitch to make money buying and reselling cars. People throw away perfectly good (or certainly good enough) cars all the time for all sorts of trivial issues. If you know a little something about servicing a car and can make one shine for a Craigslist ad, you could take advantage of massive opportunities to buy used cars and resell them for major profit.
When you have your name decided on, you have to register it. Nominet is the official registry for all UK domain names. The UK Domain by Nominet provides free expert advice helping businesses to achieve more online. The domain search and domain name comparison tools will help you to check that your chosen .UK domain is available, then present you with a selection of accredited registrars to choose from, giving you information on each so that you can make an informed decision to buy a domain with confidence.
You can also use PR techniques to position your brand for media attention. There are several techniques for getting other people to share your work. Of course, blogging is very effective, if you’re consistent. But, I’ve found press releases can also work well. If your press release gets picked up by media experts, you can expect other authority sites to link back to you.
Believe it or not, it is possible to actually reach a woman named Peggy (and not a man with a Russian accent) when you call customer service. That’s because of the homeshore movement, which is trying to hire more independent contractors to work from home on customer service issues. If you’ve got a phone line and an internet connection, you can work from home as a call center rep. Median salary: $30,460.
For a small business on a modest budget, advertising must be cost effective, as the price can be prohibitive. ‘Businesses looking to take on advertising must weigh up their ROI,’ says James Blackman of CocoonFX Media. ‘If, for example, you’re considering an advert for £1,000 in a magazine with 12,000 readers, ensure that magazine is very much your target audience.’
Then I worked my way through the Defining Audience and Differentiation courses in Fizzle and finally buckled down, stopped being lazy, and did the work. And it *was* work — I spent a good 2-3 months getting uber-clear on my points of differentiation/USP/positioning and creating a clear plan for how I could best articulate that in my biz. Afterwards, everything got easier: what to write about, what services to offer, who I (very happily) serve, and the whole 9.
The solution is simple: Buy traffic through PPC search engines. Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
Counted amongst the most valuable tech giants, Amazon is also a massive global market where virtually anyone can cash in on the rising tide of eCommerce if you have the right business idea. But, like everything else that involves money, you have to do quite a bit of work to earn it. In this case, you need to do tons of research (looking for generic products such as clocks, key chains and mugs to attach your brand to) as well as developing a sensible inside sales strategy that'll help you generate profits from your private label side business idea. For an incredible deep dive on how to launch this kind of business idea, check out how digital marketer Neil Patel recently did this as a public experiment right here on his blog.