3. Create a strong team. “Work with experts on parts of your business where you are not an expert,” says Cathi Brese Doebler, a home-based business owner for 10 years and author of Ditch the Joneses, Discover Your Family. “For example, if you are not good with computer hardware, hire someone to help you set up your computer network. Or, if you are not an expert on taxes, find a good tax advisor. Focus your business on your areas of expertise and strength, and hire experts to help you with your areas of weakness.”
Focus on what makes you stand out. If you’re using an ecommerce marketplace, pay particular attention to the quality of the images you use on your page. Good product photography can set your listing apart. But remember, hosting your own ecommerce site isn’t a free pass for using mediocre images either. Either way, customers will rely on images to form an opinion about your product or service’s value.
Counted amongst the most valuable tech giants, Amazon is also a massive global market where virtually anyone can cash in on the rising tide of eCommerce if you have the right business idea. But, like everything else that involves money, you have to do quite a bit of work to earn it. In this case, you need to do tons of research (looking for generic products such as clocks, key chains and mugs to attach your brand to) as well as developing a sensible inside sales strategy that'll help you generate profits from your private label side business idea. For an incredible deep dive on how to launch this kind of business idea, check out how digital marketer Neil Patel recently did this as a public experiment right here on his blog.
As I’ve already covered with TeeSpring, the T-shirt retailing business is worth millions of dollars. But what if you want to do the manufacturing side of things? T-shirt printing turns out to be quite a rewarding business idea for many each year, but can quickly consume much of your side business idea time—so know what you're getting into before diving in. This multi-billion dollar industry counts big corporate factories as well as home-based part-time entrepreneurs.
I’ve found that fear often stops aspiring consultants from starting a consulting business–or any business–and on my blog, I talk about how to overcome those fears. I also talk about practical, concrete things you can do to start and run a successful consulting business, along with tools, tips, tricks, and techniques for automating your business and keeping costs to a minimum. The info I give is applicable to most other types of businesses as well.
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Expertise is another matter, but remember that writing can take many forms—from resumes to news articles to marketing materials and even thank-you notes. (You can even write for businesstown.com, although that gig doesn’t pay … yet.) There’s probably some form of writing you’re qualified to do. Plus, if you’re good enough with grammar and punctuation, companies will pay you to be a freelance editor. One friend made good money editing posts on a popular travel site.
The main driving force behind the growth of home-based businesses is the increasing capability and availability of computer and communications technology. Powerful yet affordable home computer systems equipped with modems allow people to send and receive messages, transfer data, and conduct research from their homes, largely eliminating the need for those employed in such endeavors from having to commute to a place of employment. Similarly, sophisticated software programs offering applications in desktop publishing, database management, financial management, and word processing enable one individual to do the work formerly handled by an entire support staff. In addition, the widespread use of cellular phones, pagers, voice-mail systems, and toll-free telephone numbers has enhanced the ability of home-based business owners to remain connected to the outside business world. Rapid improvements in technology have enabled large numbers of home-based business people to earn the same income they could at a regular jobs while also gaining a number of lifestyle benefits. Another important factor in the growth of home-based businesses is the transformation of the American economy from a product orientation to a service orientation. Since service businesses generally have no need to store inventory or run production machinery, they are less disruptive and more adaptable to a neighborhood environment.
According to the Small Business Administration, more than 50% of small businesses are home-based. Home-based businesses offer low overhead, helpful tax incentives, and the opportunity to work in your pajamas, among other benefits. But before you get started, there are some things—101, to be precise—that you should know about running a company from home. Here is our list of top tips, lessons, pitfalls, and more to get you on your way.
Instead of spending hours playing with accounting software, dreaming up potential expense and income categories, and creating fancy reports with no data, spend that time generating revenue. As long as you record everything you do now, creating a more formal system later will be fairly easy. It will also be more fun, because then you'll have real data to enter.
Affiliate marketing. You know this one already. You include links to products you are promoting as an affiliate, and every time somebody buys the product, you get a commission. With a blog you can integrate advertising with content to make it even more likely you’ll get the sale. For example, you could do a product review — which is useful content — and then include a link to buy the product under an affiliate link.
To locate sites that might be interested in your content, e-mail other website owners in your industry–be sure to choose sites that receive attention and visits from your target market–and invite them to use your article on their site or in their newsletter at absolutely no cost. Many site owners need fresh content, so they’ll be more than happy to post your articles–and it won’t be long before those articles start driving traffic back to your site.