Moz’s Rand Fishkin agrees that there are potentially untapped opportunities out there for you to leverage. For example, there are almost certainly keywords in your niche that your competitors aren’t targeting. As you strive to reach the “content marketing maturity” zone, make a commitment to move beyond producing the same type of content that your competitors publish.
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
Make sure you are buying items that are highly sellable, meaning that you there is a large market so you won’t have to wait years to find a buyer. And be disciplined enough only to buy items that allow you plenty of markup for resale. Specialization, or at least having most of your products fit your specialization, is highly likely to increase your chances of success.
Long term: Persistence. The idea of a business overnight success is as uncommon as the proverbial three-dollar bill. In reality, the latest craze or hot item is most often the result of years of hard work and perseverance. In the case of Johnny Goldberg and his Spinning exercise craze, it took more than five years from the time he developed the idea until Spinning broke onto the national scene in a big way. Johnny could have given up many times along the way, but he didn't, instead pushing his idea until it eventually caught on with the exercising public. You might have the greatest idea since sliced bread but, if you aren't willing or able to hang in with it for the long haul, then you'll potentially miss enjoying the gold at the end of your rainbow.
And don’t forget social media as a home-based business. Many churches, other non profit charities, and business owners NEED to advertise via social media. You can either be hired to do theirs or become a consultant who trains their staff. Many churches don’t know the Internet laws like an avid social media user does. They’ll need someone to teach them how to use social media and protect their organization while doing it. Ask me how I know. 😉 My husband and I have worked with some organizations who refused to listen and they ended up with some scandals. Take a gander at what happened to Pastor Alios Bell’s ministry reputation when someone who knows social media happened upon her indiscretion at Applebee’s. Google it. It went viral.
This is a perfect business idea for trained accountants who would like to work from home, although it is not necessary to be a Certified Public Accountant in order to become a freelance bookkeeper—it’s just necessary to have the background knowledge that bookkeeping courses at any community college can offer. This kind of freelance work is especially helpful for small businesses that do not need or cannot afford a fulltime bookkeeper, making it possible for you to have full time work through several smaller clients. Median salary: $34,000.
The most important distinction when it comes to doing business online versus in person is online business law. These laws regard the distribution of your customer’s personal information, as well as other privacy and intellectual property regulations. The SBA gives a thorough rundown of the specifics of online business law, so make sure to brush up on them before you start your online business.
A friend in Boston made a living doing this. He had lived in the Netherlands and was fluent in Dutch. He contacted companies who sent people to the Netherlands to work and live, and offered to provide not just his language expertise but important information on Dutch culture and living in the country. It worked. If you’re from or have lived in another country, consider channeling not just your language but your cultural expertise into a new career.
If you’re selling products, either hire a freelancer to do the job right or invest in the equipment that you’ll need to take and edit high-quality photos. If you’re not sure you can afford professional images, check with local colleges to see if there are students looking to learn and build their portfolios that cost less than well-established professionals.
#8 support: I have a business partner, but I also have a mastermind partner (since 2011) and that has been so helpful. I get to brainstorm ideas, be held accountable and have insight from someone who is not inside my business everyday. I also now lead a mastermind group for moms, and I love spreading this powerful tool to others to find their own accountability partners in life and business.
A fish farm or fish based business could easily generate a good amount of money. Even if you are not a traditional fish farmer, you could easily make a steady income from your home, using aquaculture fish farming techniques. Fish is increasingly becoming popular as a source of protein, and it could easily feed a small family with very little cost or overheads. There are also other benefits of fish farming. You could use the waste from your kitchen to feed your fish, and if you have a kitchen garden, you could also use the waste from your fish as fertilizer for your kitchen garden.
If you know how to make jewelry, there’s really no reason not to sell it. Handmade jewelry has long held appeal for collectors and admirers alike. The biggest challenge to setting up a jewelry business might be running the business itself—just making beautiful things won’t be enough to sustain the operation. Study up on what it takes to run a jewelry business and then make it happen. A great place to start is online with sites like Etsy and eBay
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Competition to get into top universities is as tough as it has ever been, so nervous parents are willing to pay handsomely for tutoring for their kids. You need an area of expertise—math, and specifically SAT math preparation, is always a favorite—but almost any subject will work. If you know how to market yourself locally, you can take advantage of parental paranoia and make money by tutoring right in your own home, or at a local library or coffee shop. Just make sure to do your homework on your local market in order to set prices and know which areas of expertise are most desired by parents in your area.
My biggest mistake has been in thinking that I cannot start building an email list because I am broke. The old adage, “it takes money to make money” can make you stop thinking creatively. Even without money to join programs, there are many webinars and podcasts where info is given away. You have to open your mind and admit you cannot do it alone, # 8, and apply “where there’s a will-there’s a way.” I am still struggling but I believe I will be like #Chris Hufnagel below sooner than later.
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If you've got the attitude (and look), there should be a product or service out there on the hunt for the right model to promote their brand as a side business idea. You can sign up with a large agency, find a freelance agent, or look for your own modeling gigs as an independent talent. Since modeling is a complex field, get all the advice you need before jumping right in and find a mentor who can guide you through some of the early challenges it'll take to establish your brand. Depending on your preference, you can specialize in a single media format such as video or still images, to build a compelling portfolio and grow this into a business idea that has the potential to scale.
You can use your own name in your business, like “Myers’ Painting and Wallpapering,” and like this example, it should indicate what product or service you are offering. If you decide to take a fictitious name, you will have to register it with your county and state as a d.b.a. (doing business as) and publicize it to ensure it is not already in use.
Dog walkers take pooches out for their daily constitutional one or more times a day, either individually or in small groups. In some cities across the United States, like New York, dog walking alone can be a booming business. But it's actually more common for dog walkers to offer additional services, including playing with and feeding pets, bringing in newspapers and mail, and turning lights on and off.
Don't use jargon. If you are offering technical expertise, include descriptions that appeal to your client base, not your peers. For example, if you are showing that you can code with PHP and AJAX, don't say "in this case, if the input field is empty (str.length==0), the function clears the content of the txtHint placeholder and exits the function." The person who needs you to work on their site will just scratch their head and say "huh?" Say, instead, "Start entering text into this field, and it will auto-complete."
Choosing the path of entrepreneurship, and working on your side business idea, is without a doubt riskier than being content with holding a 9-5 job. It requires way more sacrifice. However, once you’re reaping the lifestyle benefits of being your own boss and hustling your way into making significantly more money with your business idea than you ever could at your day job, the hard work will have all been worth it. So, let’s talk business ideas.