20. Invest in a separate landline even if you’re trying to cut costs. “One of the first things I realized that I needed to do was get a separate landline and number for my office so that my son, who was then 5 years old, did not pick up the phone when reporters called,” says Julie Phillippi-Whitney, founder of Phillippi-Whitney Communications, a home-based PR consulting firm. Paul Robert Edwards also recommends getting a landline in addition to a cell phone. “When the electricity goes out, you want to be able to get calls,” he says.
YouTube is the third largest site in the world, so there’s no surprise that video is becoming one of the main communication mediums for businesses of all types and sizes. If you have video filming or editing knowledge, it won’t take you long to build your clientele. Everything from video production workshops and video editing services to soundtrack libraries and DIY tutorials can appeal to the business world. Producing video might be one of the most attractive online business ideas with lots of creativity and challenges.
If you know a thing or two about paid internet marketing and are comfortable with Google, a great way to make some extra income as a side business idea is to sign a freelance contract to manage a company’s Google Ad Campaigns, and gradually start bringing on more clients as your consulting business grows. Just be sure to brush up on all the right business slang and industry jargon that's pervasive in the online marketing world before you launch unprepared into this side business idea.
But if you choose to bring employees into your home, you may want to set some ground rules to keep lines from blurring. Richard Rabinowitz runs a national, multimillion-dollar photo workshop series, Digital Photo Academy, right from his home. A staff of six works around the dining room table in his New York City apartment keeping track of teachers, students, and workshop spaces. Chaotic though it may seem, the business brings in over $2 million per year. Rabinowitz maintains order by enforcing the following seven rules.
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
If you have carpentry, plumbing, electrical, or other home improvement expertise and the requisite tools and equipment, home renovation can be an ideal business to operate from home. The best home renovation to focus on for the long-term? Bathroom renovations. My recent bathroom renovation included cabinets that were installed by a local contractor who operates his cabinetry business from his home.
Obviously it should be a problem for you, but be sure it’s also a problem for others. The thing is, sometimes people don’t realize they have a problem. And often just telling them they have a problem will only elicit an “Oh, that’s good enough for me.” As the old cliché goes, we’re creatures of habit. It’s really hard to persuade someone to try your thing when the status quo is good enough. But put a better solution in front of the same person and suddenly the status quo looks repugnant.
If you have a fondness for taking pictures of smiling families or laughing children blowing bubbles, consider becoming a stock photographer and selling your images to a stock photo company like Unsplash, ShutterStock and iStockPhoto as a side business idea. You’ll get royalties every time someone licenses an image you’ve submitted. To really be successful, build your own photography website to be able to showcase your portfolio and start getting higher-paid private corporate work.
If a customer complains, it may be hard not to take it personally, because it is your business. Establish set policies or procedures to handle any complaints, whether it is a refund or a revision of your products or services. Consult with your lawyer for the proper wording and posting. Survey customers often for feedback, so you can head-off complaints.

If you have a talent for helping people look their best, and know how to mesmerize with eyeliners and turn heads with lipsticks, consider using your beauty skills to pursue this easily profitable side business idea. For under $2000, you can start your own make-up artist business which can make for the foundation of a potentially lucrative side business idea that turns a profit largely by referrals and word-of-mouth from your happy customers.


Yet another common problem encountered by home-based business people is frequent distractions that reduce productivity. In fact, distractions are everywhere for people who work from home. When faced with a difficult work task, it sometimes seems far preferable to run the vacuum, clean out a closet, walk the dog, have a snack, take a nap, raid the refrigerator, pull some weeds in the garden, or do any of the myriad other things that need doing around a normal household. In addition, people who work from home lack the motivation that peer pressure can provide in a regular office. They also face spouses and children who demand time and attention, as well as friends and neighbors who call to chat or stop by to ask favors.
Most people, even those many won’t admit it, love moving their bodies. It's also a great workout. If at some point in your life, you had to hang your dancing shoes for a more sensible office job, there's nothing stopping you from earning money with this side business idea as a passion project around your day job. Part-time dance instructors get a fraction of the pie that their full-time peers enjoy, but it can add up to hundreds each week if you're consistent—making for a great side business idea to those with the skills and drive.
Become an affiliate marketer. There are many companies and webmasters who use affiliate programs to boost their online sales, and most of these affiliate programs are free to join. When you sign up for an affiliate program, an affiliate link with a unique affiliate ID will be assigned to you. The affiliate link is used for marketing the products of your merchant. When a visitor buys an item through your affiliate link, you earn affiliate commission.
The trend of healthy eating is here to say. Yet with so much contradictory advice online about what is good for us and what is not, more and more people turn to professional nutritionists for specialist tips and guidance. You can easily find free online courses to learn the fundamentals of this profession and start offering personalised nutrition plans online.
Home-based businesses are in it for the long haul: Don’t assume that a home-based business is somehow a fly-by-night organization that has less long-term potential — this survey data found that 70 percent of home-based businesses are successful within three years of founding, compared with only 30 percent of regular businesses. This means that your home-based business might even have a better chance of long-term success than a typical brick and mortar business or retail storefront. As long as you can keep finding customers, making sales and finding new business opportunities, your home-based business can keep thriving and growing for as long as you want.

The concept of home-based business, as opposed to the previous terminology of "cottage industry", first appeared in 1978. The phrase was coined by Marion Behr, the originator of a study to find out what businesses women throughout America were carrying on in their homes. The preview edition of Enterprising Women[3] wrote about the search to gather information pertaining to home workers throughout the nation. Numerous magazines[4][5] and organizations helped to disseminate information regarding the study. Ultimately 40,000 letters were received, many indicating the problems the respondents experienced while carrying on businesses from their homes.
Alex Ikonn and his wife Mimi launched Luxyhair.com after they realized how hard it was to find great hair extensions in the marketplace. This hair extensions ecommerce retailer has built their business on the fan audience they’ve attracted through YouTube tutorial videos. They have a serious following, which is exactly what has enabled them to grow their business to seven figures since 2010!

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