The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven't changed at all. If you're just starting a small business online, stick to this sequence. If you've been online awhile, do a quick review and see if there's a step you're neglecting, or never got around to doing in the first place. You can't go wrong with the basics.
Are you good with animals? Spread the word to friends and neighbors that you're available to watch their pets while the owners go on a vacation or weekend trip. Pet owners often feel more comfortable leaving their furry friends in the care of an individual rather than placing pets in a boarding facility, so getting referrals shouldn't be too difficult. If you can't commit to lodging animals in your home, consider starting a dog walking or waste cleanup business.

One of the best ways to improve search engine visibility for small businesses is to target local searches. This is a proven way small businesses can get ahead of some of the bigger brands within their local areas. At Blue Digital, we have utilised this tactic ourselves; as a small agency in Leeds we are competing against much larger digital marketing agencies, but through well-optimised local targeting we are managing to compete.
Blogging for a while now but like a lot of things – you have to learn from the experts and working with the Copyblogger team, Danny Ing, Jon Morrow etc is helping. It also has a lot to do with believing in oneself and persisting and tweaking. Blogging is one part of a marketing strategy but is not a stand alone tactic. I am working hard on the collaboration one.
Many small companies simply don't have the time or staff to properly run their billing operations. That's where entrepreneurs who want to offer invoicing, bookkeeping, human resources and other clerical services to business owners on a contractual or part-time basis come in. With just a laptop and a few clients, you can get the ball rolling from home.
You offer the products for sale, for example, on your blog or e-commerce website. Each product has a unique link that tracks back to your account with your affiliate partner. A prospect who clicks on the link is taken to your partner’s shopping cart for checkout. Once they buy, that purchase is recorded and you receive a commission. It varies depending on the affiliate partner, but is generally 5 percent to 25 percent, or 50 percent or more with digital information products. As you can see, there’s little risk on your part and virtually no investment needed either.

Every engine has a slightly different process for site submission, and it pays to follow their guidelines. For example, there’s a fee to list your site in the directory at Yahoo!, but Google doesn’t charge for their submission process. Here’s a tip: If you submit your site exactly as they ask, you stand a better chance of getting a good listing on the first page of search results.
On the other hand, Burt’s Bees - one of the most recognized brands in natural care products - sold to Clorox for an estimated $925 million in 2007 and has continued to expand its product line and distribution. But it all started with an artist, Burt Shavitz, making candles from a local beekeeper’s extra beeswax and selling $200 worth of products at a local craft fair.
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Almost everyone has a few boxes of books stashed away in the house somewhere. Why not make a business out of them? In order to gain customers--especially repeat customers--you will need to have some regular shop hours. Make your shop known for something-a specific category (or two) of books, having some first editions for sale, all paperbacks a dollar and all hardcovers two bucks, and/or a swap program. Maps, illustrations, postcards, greeting cards and magazines are good sidelines to include in your shop.

Advertise! Whether you pay for advertising or you trade advertising with related websites and blogs, or you use free search sites, the important thing to remember is to put in the time and keep track of what works. Search out other websites and blogs with similar content and leave comments with your contact info. There are services that will do all the marketing for you for a fee, but to start out, you can do the marketing yourself. Fiverr.com will advertise your website starting at $5.
It used to be that if you had a product to sell, you also had to have a storefront and all the costs associated with it. These days, you can sell anything to anyone anywhere in the world. Whether you’re marketing the organic honey from your backyard apiary or selling personalized linens that you embroider yourself, you can find a market for your products online.
Ask your accountant and/or local IRS agents about filing tax forms, tax payment schedules, obtaining an EIN number, and allowable deductions. Have your financial advisors setup an organized business record keeping system with software that enables you to monitor your cash flow. Set up a business bank account and a merchant account if you will be accepting credit cards for payments.

And a last tip — Most of the home-based business opportunities in this article call for specialized training or skills. If you don't have the specialized training or skills needed to start a business you want to start, you can still "be a part of it". Find a person with the appropriate training or skills and invest in his or her business. Being an angel investor can be rewarding in so many ways.
Leaving corporate America to run a homebased business is the ideal situation for many people: There's no boss breathing down your neck, no boring meetings to attend and no 45-minute drives in rush hour traffic. Working from home can be a rewarding experience, but it's easy to forget the basic rules of running a successful business when it's 10 hours of just you, your computer and the distractions of home.

YouTube is the third largest site in the world, so there’s no surprise that video is becoming one of the main communication mediums for businesses of all types and sizes. If you have video filming or editing knowledge, it won’t take you long to build your clientele. Everything from video production workshops and video editing services to soundtrack libraries and DIY tutorials can appeal to the business world. Producing video might be one of the most attractive online business ideas with lots of creativity and challenges.
Formal planning can help ease the transition for a person starting a home-based business. By being aware of the potential pitfalls and creating a plan to overcome them, a home-based business owner can significantly increase his or her chances for success. The main planning tool recommended by experts is a business plan. A formal business plan, which is generally created in anticipation of starting a new business venture, includes a description of the business; a statement of purpose; information about the business's structure, organization, and management; a marketing plan; and a financial plan.
Motivate yourself. Sit down and set some goals for yourself. You no longer have quarterly reviews or progress reports, so it's important to keep track of whether or not you're making progress in your business. It's one thing to set small goals like completing your to-do-list--you also have to set goals to motivate yourself to succeed. Hopefully by now you're making as much, if not more, money at your homebased business than you were at your former job. If you aren't, begin by setting a goal to bring in the same amount of income you were, and slowly raise the bar to increase your income by a couple of thousand a month. Once you've met a goal, make time to reward yourself by doing something fun, which brings us to the next tip.
Just about every company has a website that has the potential to collect data from its customers. Furthermore, many businesses store their customers' data, personal information – even credit card numbers – in their company computers. But, how many smaller firms can honestly say they know the data is safe from identity thieves and hackers? Most small companies can't afford to hire a full-time data security specialist. That's where your home-based security consulting business comes in. If you've got a background in IT, you could be working as a consultant helping small businesses shore up their data security.
To locate sites that might be interested in your content, e-mail other website owners in your industry–be sure to choose sites that receive attention and visits from your target market–and invite them to use your article on their site or in their newsletter at absolutely no cost. Many site owners need fresh content, so they’ll be more than happy to post your articles–and it won’t be long before those articles start driving traffic back to your site.

Like starting a home bakery, developing a catering service comes with a unique set of food-oriented challenges. Right off the bat, you need to make sure that it’s legal in your state or municipality to use your home kitchen for commercial food production. If it is, you’ll still need to make sure that you’re following food-safety regulations and other relevant laws.
It helps to have right the aptitude and characteristics to own and operate a business. Many successful entrepreneurs are creative problem-solvers who do not give up when faced with challenges. They are risk-takers who are not afraid of failing and learn from their mistakes. They continually ask questions and persist until they find the answers or the right people to help them. Entrepreneurs are also self-starters with sometimes seemingly boundless energy. Though few entrepreneurs possess all of these characteristics, you are more likely to succeed if have several of them.
If you’re the sort who takes apart the computer for fun, operating an electronics repair shop out of your home is a natural decision. In particular, repairing iPads and other tablets would provide you with a great deal of business, as many tablet users are looking for a less expensive way to fix smashed screens and other damages that can be costly through the manufacturer. Median salary: $49,170.
Focus on what makes you stand out. If you’re using an ecommerce marketplace, pay particular attention to the quality of the images you use on your page. Good product photography can set your listing apart. But remember, hosting your own ecommerce site isn’t a free pass for using mediocre images either. Either way, customers will rely on images to form an opinion about your product or service’s value.
Lots of people who are moving want to hire someone to do the heavy lifting for them. You can leave the large-scale, long-distance moving to the big moving companies. Your work can be the local, moving-across-town or to the town-next-door jobs. These are the ones that people start off thinking perhaps they could do themselves, and it will be your job to convince them otherwise. Your signs around town will tempt them to let you take care of that part of the move, while they are busy taking care of those other 500 items on their list.
Grabbing the attention of curious browsers on the most popular crowdsourcing platforms like Kickstarter and Indiegogo is a tough job. If you’re inventive and know how to tap into human emotion, then this is a niche worth exploring. Many aspiring entrepreneurs look for personalised advice to carry their campaigns to the finish line, so try offering action-oriented eBooks or online courses targeted at this particular audience.

Finding a niche is the best way to start out in the gift basket business. Are you a dog lover, horse lover, or exercise guru who could put together baskets that hold the things that people with this interest would like? Do you already create a product that a gift basket could be built around? Have you made your own soaps for the past 10 years? A gift basket that included one or two of your soaps, hand lotion, a scrub brush and manicure kit could be a lovely basket to receive.


Excellent information. I will be sharing this article with my list since most of them are beginning online marketers. I really resonated with #1 and #7. I was so hesitant to produce my first product. I think it had to do with not thinking it was anything that people would want to buy. Also, I did a whole lot of thinking and learning before I ever started. I think a lot of people fall into the trap of thinking they need to know everything before they even get started.
When you have your name decided on, you have to register it. Nominet is the official registry for all UK domain names. The UK Domain by Nominet provides free expert advice helping businesses to achieve more online. The domain search and domain name comparison tools will help you to check that your chosen .UK domain is available, then present you with a selection of accredited registrars to choose from, giving you information on each so that you can make an informed decision to buy a domain with confidence.
Publishing is dead; long live the e-reader! Now that anyone can have their work e-published, it is possible for anyone to make a fortune off their writing. The biggest recent example is the 50 Shades of Grey trilogy, but there are many authors taking advantage of the ease of e-publishing. If you love to write and are willing to do your own promotion (and having a blog can really help in that case), writing an e-book is an excellent way to make money at home.

Who needs a nasty commute when you can make a decent buck but a few feet from your kitchen? Over half of all U.S. businesses are now based out of an owner's home, according to the U.S. Census Bureau. With the economy shedding jobs, the ranks of the self-employed may well keep swelling. Plenty more entrepreneurs may look to eliminate rent and fuel costs to pinch pennies.


If you had a knack for standardized tests and had no trouble acing the SAT, ACT or other college exams, why not start tutoring high schoolers as a side business idea? Parents of all economic backgrounds are more than willing to shell out upwards of $100/hr to the right tutor, if it means their son or daughter will get admitted to the college or university of their choice. See this quick checklist for starting an SAT tutoring business from the Work At Home Mom. Whitney over at Rookiemoms also has a cool story to share about a stay-at-home mom making $40/hr helping kids out with homework and turning it into a profitable side business idea.

The only thing better than the smell of grandma’s chocolate-chip cookie recipe baking in the oven is watching cash roll in as customers order those delectable treats. Home baking is an approachable business idea in that it involves doing what you’re probably doing a lot of, anyway, if you love to bake. You probably have all the equipment and expertise you need to get started.
If you don't already have work experience with importing and/or exporting, you will have a longer learning curve. You can start by learning the basics and hosting educational sessions to teach others what they need to know to get started in import/export. That alone would probably gain you your first couple of clients. If you keep going with educational seminars and expand your reach to outside your immediate region, you could probably develop a sufficient and ongoing customer base very quickly, but be careful not to outpace your learning curve!
Another common problem faced by those who work from home is isolation. In a standard business environment, people are dealing with co-workers constantly, as well as the noise of ringing phones and running machines. There are also meetings, breaks, and lunch hours that serve to break up the day and provide opportunities for socializing. This contact with other people provides a built-in system of motivation to at least appear busy at work. In contrast, many people who start a home-based business are faced with nothing but a quiet, empty house. Some find it difficult to motivate themselves and succumb to boredom and loneliness. But such isolation does have a positive side: working at home increases productivity by an average of 20 percent, so home-based business owners can often get more work done in less time. Planning is necessary to overcome the negative effects of isolation, however. Experts recommend that home-based business owners schedule interaction with other people on a regular basis, using such means as business meals, outside meetings and appointments, clubs and associations, and networking.

Online shoppers are getting more and more conscientious about their choices, and especially so when it comes to beauty products. Running a beauty shop that’s built on strong ethos and values that resonate with nature and animal lovers is one of the hottest online business ideas right now. Tropic Skin Care seems to be doing a great job at connecting with these shoppers.
We each have something that WE personally have been designed to do on this earth. We each have a destiny and a purpose. I kept deviating off of my calling because it’s “weird” it’s “different” and I have to go alone. That’s okay! Going alone sometimes means nothing more than “you’re on the right track!” and amazingly, when I was willing to break out and blaze a different trail, I found other likeminded people when I got there…so, a whole new circle of connections.
Cash, or the lack of it, is one of the key indicators of a company’s success over the long run. If you have cash, you can buy and stock new products for your customers, develop innovative new services for your clients, pay for your day-to-day operations, and expand your operations. If you don’t have cash, your business will certainly suffer, and so will your customers and clients.

Social media is an integral part of any business but it’s time-consuming and ever-changing – so really quite difficult to keep up with and, more importantly, capitalise on. Many business owners are willing to outsource this time-intensive task, so it’s a great opportunity for social media fanatics. Bundle together a few interesting offers, such as “Startup social media kit” or “Small Business Social Media Starter Kit” that encompass everything from social media graphics to analytics reports and the seamless experience will bring you more clients than you expect. 
I have always loved a bargain and enjoy shopping around for the best deals before committing to a purchase. Over the years, I have negotiated with suppliers for the best prices and services for my clients. Now, I had to do it for my own business. As a small start-up, funds were initially low – and at times non-existent – so committing to long-term contracts was not always practical.
Basically, you pick a profitable niche for your online business, and then you find an affiliate partner who has products available in that niche. Some of the most popular affiliate sites are Clickbank.com, Amazon.com, and CJ Affiliate by Conversant (formerly Commission Junction). Between them, they offer just about any digital information product (like ebooks, audio files, video files) or physical product you can think of.
Set up a merchant account. Service businesses in the past had to generally rely on cash or check—setting up an entire credit card processing system was a thankless, expensive task at best. Using a service such as PayPal makes it possible to accept virtually any form of credit or debit card for your services, and includes dispute resolution should the need arise (and it will arise).
Event planning is a bit like wedding planning, just on steroids. The scope of this idea is so large that it includes everything from cheesy stag and hen do parties to sophisticated product launches. Again, the entry barriers are rather low, but a flush work portfolio and a few glowing testimonials are something you need to consider to get a good head start in this field. 

You will need to be up-to-date on wedding trends and fads, dress styles, color trends--almost everything under the sun! Offer your customers an ala carte menu of services, from helping pick flowers, the wedding gown and bridesmaid dresses to picking the venue and hiring the caterer. Before you open your business, shop at all the wedding shops, and even pretend you are a bride-to-be to see what kinds of services the wedding gown shop provides and how they treat potential customers. You need to know every detail of the business to give the accurate impression that you are the go-to person for anyone planning a wedding.
We don’t manufacture as much in America as we used to, but the phrase “American made” still means a lot to some people. Artisanal items are also popular, making now a great time to start a furniture-making business. This might not be the easiest idea to start from scratch, but if you already own the equipment you need, you can start producing pieces to sell at fairs and online on sites such as Etsy.
Enjoy plenty of flexibility. One big pro of running a home-based business is that your home office is just a few steps away. So if you’re a night owl whose prime work hours are from 10 to midnight, you can take advantage of that without having to drive to a commercial office and let yourself in after everyone else is gone for the day. Working from home, without set office space size and costs, also gives you the flexibility to scale up or down as needed. For example, if you grow quickly and need to contract or hire more help, you don’t have to worry about whether more workers will fit in the office space you lease. On the other hand, if business slows and you need to streamline temporarily, you’re not stuck with more space than you need.
You are not alone: Do you have a dream of starting your own home-based business? Does it feel impossible, like you’re the only one you know who wants to ditch your regular job and do your own thing? Actually, lots of people share your dream — 70 percent of Americans would prefer to be self-employed, and a new home-based business is started every 12 seconds! Don’t feel like you’re all alone or that your business dreams are “crazy” — there are many people just like you who would love to start a business and carve out their own niche in the world where they can succeed.
You can also use PR techniques to position your brand for media attention. There are several techniques for getting other people to share your work. Of course, blogging is very effective, if you’re consistent. But, I’ve found press releases can also work well. If your press release gets picked up by media experts, you can expect other authority sites to link back to you.
As you are planning to start your business, you have the time to think of possible scenarios of what could go wrong and how. But if you are already in the midst of running the venture, it is so easy to get caught up with the day-to-day tasks that you no longer have time to evaluate where it is going. Strauss emphasizes that “For your business to survive and grow if you are now in business, take stock occasionally and (re) evaluate how your spend your day.” This exercise will help you look at your business objectively, identify what is wrong with it, and find out how to remedy and improve the situation.

If you have something you're skilled at and very passionate about, you can turn that winning combination into offering your services with one-on-one online coaching as a solid side business idea. Just be sure to implement your own opportunity management system so you don't get caught up working with clients that you can't measurably help. Elmira Strange will give you a step-by-step plan for putting your skills and experience to work by developing an online coaching business—even as a side business idea in the time around your full-time job—so be sure to check out her course on Udemy for a jump start on this side business idea.
As you write your business’s market plan, consider creating a brand for your business. A brand is what makes your business standout in your customers’ minds. It is the total marketing package that includes your name, your logo, your promotional materials (business cards, brochures, stationery) your advertising and publicity methods, your business’s mission and its inherent value to your customers. Creating a brand will drive your marketing efforts and form a memory that customers will recall first whenever they need services or products like yours.
Every engine has a slightly different process for site submission, and it pays to follow their guidelines. For example, there’s a fee to list your site in the directory at Yahoo!, but Google doesn’t charge for their submission process. Here’s a tip: If you submit your site exactly as they ask, you stand a better chance of getting a good listing on the first page of search results.
These days, even a home-based business can afford to operate out of another space. Consider renting temporary office space to get benefits such as tech support and conference services, or to hold meetings with clients. Sharing office space with other small businesses can also be a great way to grow your network. A great way to get inexpensive office space is to offer free services to another business in exchange for office space.

Here’s an instant going-out-of-business plan, no matter how hard you work: Charge your customers less than you’re worth. Why would you do that? Well, some people charge less than they’re worth because they don’t realize exactly how much they are worth. Others charge less than they’re worth because they are embarrassed or afraid to ask for an amount that reflects their true worth. Whatever the reason, if you don’t get paid what you’re worth, you are putting your business at risk.
We each have something that WE personally have been designed to do on this earth. We each have a destiny and a purpose. I kept deviating off of my calling because it’s “weird” it’s “different” and I have to go alone. That’s okay! Going alone sometimes means nothing more than “you’re on the right track!” and amazingly, when I was willing to break out and blaze a different trail, I found other likeminded people when I got there…so, a whole new circle of connections.

Counted amongst the most valuable tech giants, Amazon is also a massive global market where virtually anyone can cash in on the rising tide of eCommerce if you have the right business idea. But, like everything else that involves money, you have to do quite a bit of work to earn it. In this case, you need to do tons of research (looking for generic products such as clocks, key chains and mugs to attach your brand to) as well as developing a sensible inside sales strategy that'll help you generate profits from your private label side business idea. For an incredible deep dive on how  to launch this kind of business idea, check out how digital marketer Neil Patel recently did this as a public experiment right here on his blog.
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