There are also several disadvantages to home-based businesses, however, including uncertain income, reduced benefits, isolation, and distractions. In addition, home-based business owners, like other self-employed individuals, must be able to handle all sorts of business-related tasks, like bookkeeping, billing, marketing and sales, and tax compliance. Still, home-based businesses do tend to be more successful than other types of small business ventures. According to the editors of Income Opportunities magazine in their Home Business Handbook, only 20 to 25 percent of home-based businesses fail within five years, compared to a failure rate of over 50 percent for all small business ventures. Several organizations are available to assist people in forming home-based businesses, including the National Association of Home-Based Businesses (www.ameribiz.com), Home Office Association of America (www.hoaa.com), and National Association for the Self-Employed (www.nase.org).
Another big suggestion is finding small and easy ways to test business ideas and assumptions. I think this is implicit in your post. For example, if you have an idea for a digital course, you may do a free webinar on the same topic first. If you can’t get enough people to show up for a free webinar, then there probably isn’t enough interest for a paid product on the topic.
Motivate yourself. Sit down and set some goals for yourself. You no longer have quarterly reviews or progress reports, so it's important to keep track of whether or not you're making progress in your business. It's one thing to set small goals like completing your to-do-list--you also have to set goals to motivate yourself to succeed. Hopefully by now you're making as much, if not more, money at your homebased business than you were at your former job. If you aren't, begin by setting a goal to bring in the same amount of income you were, and slowly raise the bar to increase your income by a couple of thousand a month. Once you've met a goal, make time to reward yourself by doing something fun, which brings us to the next tip.

New entrepreneurs often find it difficult in determining what to charge. Factors that will influence your pricing include the value your customers place in your products and services and what they are willing to pay for them; your industry’s pricing guidelines; and your own pricing strategy and “formula.” Your accountant can guide you in determining how to charge enough for each “billable” hour or product to cover your expenses and to ensure you will be making a profit.
Maintenance work from the comfort of your garage or basement is challenging on two fronts: overall set-up (equipment, ventilation) and finding clients. Take shoe repair. Ben Roush, a cobbler in Omaha, Neb., says that used finishing machines (with the proper buffering and sanding devices) go for $10,000; stitchers, $1200; and hydraulic presses for adding glue, $300. Some repair work requires more electrical power, too: 220 volts versus the typical 110 volt capacity in most houses.

11. Don’t underestimate the importance of branding. “Branding is the most important thing when building an identity for your company,” says Michael Di Pippo, founder of Penfishingrods.com. “The objectives that a good brand will achieve include delivering the message clearly, confirming your credibility, connecting your target prospects emotionally, motivating the buyer, and [securing] user loyalty.”
Minimize the cost of overhead. “The number one thing that will kill any business is overhead,” Wolfe says, noting that high overhead costs often pile stress onto new business owners. It can be costly to rent commercial office space and set up a phone system, internet, and other services in the space. In contrast, with a home-based business, you make use of space for which you were already paying rent or a mortgage, and you can piggyback off some services that are already in your household budget, such as home internet, he says.
I think the biggest killer of new ventures is good ideas. A good idea sparks the imagination, causes the founder to invest heavily in a dream, and much of that investment goes into building filters to bad news, which ensures you will be way too overconfident and prevents you from transforming a good idea into an idea that works. The end result can get pretty ugly, and usually involves uncontrollable crying. (That’s right. Real men cry.) As an idea man, I have learned the hard way to distrust my ideas. Better to start with some problems worth solving that I am uniquely able to address and build a simple MVP prototype with no expectation that it will work. Then find out what is wrong with it, fix it, repeat.
To do what you love, you first have to know what kind of work you really want to do. This requires intense introspection and an understanding of which kinds of work get your creative juices flowing and which kinds dry them up. Doing what you love also sometimes requires that you ignore what other people want you to do for a living. You may decide, for example, that you’d really like to start a recording studio in your home, but your spouse or best friend may think something more practical, such as buying into a fast-food franchise, makes more sense. Ultimately, you must decide what you’re going to do for a living — even if it means you can’t work at home.

One of the best ways to improve search engine visibility for small businesses is to target local searches. This is a proven way small businesses can get ahead of some of the bigger brands within their local areas. At Blue Digital, we have utilised this tactic ourselves; as a small agency in Leeds we are competing against much larger digital marketing agencies, but through well-optimised local targeting we are managing to compete.


It’s great to see so many opportunities at one place. People often say how much they want to leave the corporate world and change the way they earn money but “they can’t”. And I think the reason is fear. They fear that working from home might not work out immediately. There are countless opportunities, if you want to work from home and every excuse is just due to lack of courage.

For a small business on a modest budget, advertising must be cost effective, as the price can be prohibitive. ‘Businesses looking to take on advertising must weigh up their ROI,’ says James Blackman of CocoonFX Media. ‘If, for example, you’re considering an advert for £1,000 in a magazine with 12,000 readers, ensure that magazine is very much your target audience.’
Online shoppers are getting more and more conscientious about their choices, and especially so when it comes to beauty products. Running a beauty shop that’s built on strong ethos and values that resonate with nature and animal lovers is one of the hottest online business ideas right now. Tropic Skin Care seems to be doing a great job at connecting with these shoppers.

Know someone who rents out property to others? Perhaps they could use a hand managing their property. If so, you can make a decent amount of money on this side business idea with relatively little work on your part (most of the time). It'll take some hustling and the willingness to be flexible with your schedule, as you'll be responsible for collecting rent checks, managing repairs and improvements, and simply being on call for emergencies. But, a property manager is essential for most real estate investors that have a large enough portfolio, so there's definitely merit to this business idea.


If you already have a website that's driving in targeted traffic, a great way to make passive income from the content you're already creating as an easy side business idea, is through affiliate marketing. ShareASale, Rakuten, Clickbank, and Skimlinks are a few of the best affiliate networks and tools that can help you make money from the content you already produce, thus amplifying your side business idea income. Check out this extensive list by Justine Grey, covering the 59 Best Affiliate Programs for Business Bloggers to get some inspiration on how other bloggers are growing affiliate blogs from side business idea to full-time company.
I joined the family company, Northern Industrial, in 2007. The company had been trading for almost 30 years and had been successful at providing an industrial electronic repair service to local textile manufacturers. The extent of our trade across borders was a weaving company in Dundee. At first it was difficult to see the way forward with many textile manufacturers moving production abroad. It wasn't realistic to expect people to send faulty circuit boards halfway around the world for repair.

One of the best ways to improve search engine visibility for small businesses is to target local searches. This is a proven way small businesses can get ahead of some of the bigger brands within their local areas. At Blue Digital, we have utilised this tactic ourselves; as a small agency in Leeds we are competing against much larger digital marketing agencies, but through well-optimised local targeting we are managing to compete.
Darlene – How did you grow your mastermind group? I totally see the value in this but haven’t had much luck trying to get something going myself. I’m currently working on forming a local tribe (geographically speaking) with the idea that meeting in person might be really beneficial to us all although we’re all in different blog categories. How did you form your group? Who gets invited? What are the perks to membership? I would love to know!
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