3) Earnings potential – With an online, home-based business, your income potential is unlimited. You can reach a very large market, directly, quickly and affordably, no matter the size or location of your business. For example, Kelly Lester, a stay-at-home mom, built a very successful million dollar online business that came straight from her kitchen table. She’s built her brand by working closely with bento bloggers and other diehard fans of her product, EasyLunchboxes.
Think blogging is no longer a viable source of income? Think again. Tens of thousands of bloggers (including yours truly) are creating profitable content on topics as diverse as scrapbooking, home cooking, travel, film, lifestyle, business, personal finance and more. And we're growing our blogs into six-figure businesses thanks to a combination of email subscribers, affiliate marketing, blog sponsorships, and other revenue streams. Your first step with starting a blog is quickly getting the technical side of things handled (my free master course on blogging will show you how), and then both understanding what your audience craves and learning how to attract those readers online.
To do what you love, you first have to know what kind of work you really want to do. This requires intense introspection and an understanding of which kinds of work get your creative juices flowing and which kinds dry them up. Doing what you love also sometimes requires that you ignore what other people want you to do for a living. You may decide, for example, that you’d really like to start a recording studio in your home, but your spouse or best friend may think something more practical, such as buying into a fast-food franchise, makes more sense. Ultimately, you must decide what you’re going to do for a living — even if it means you can’t work at home.
Just about every company has a website that has the potential to collect data from its customers. Furthermore, many businesses store their customers' data, personal information – even credit card numbers – in their company computers. But, how many smaller firms can honestly say they know the data is safe from identity thieves and hackers? Most small companies can't afford to hire a full-time data security specialist. That's where your home-based security consulting business comes in. If you've got a background in IT, you could be working as a consultant helping small businesses shore up their data security.
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Hey there, Spencer. I guess you already noticed that brands on Facebook and Pinterest love to use photos with inspirational quotes on them to build community. Maybe you could generate some interest over time in your work, then start charging brands, bloggers for access. Before you try it, though, make sure a few people are willing to pay for quality rather than using a free alternative. Money speaks louder than words, eh? :) I would also suggest focusing on a niche, like fitness or Christian dating, or something.


Many small companies and startups now outsource jobs that aren’t part of their core business (such as HR, admin, and accounting), which makes this skill set a great opportunity for starting a side business idea that engages your number prowess. Because companies always need to track their cash flow, freelance accountants and bookkeepers can really benefit from the increasing demand for part-time help.
Web designers are incredibly valuable for technology companies—which is why becoming a freelance web designer is a top side business idea today. Web design is all about mastering the art of creating a beautiful, value-driven experience for the people using a website or app. There are always new websites popping up in need of professional web design, and foundational books like HTML & CSS: Design and Build Websites by acclaimed web designer Jon Duckett and Don't Make Me Think by user experience legend Steve Krug will get you started down the right path to quickly determining whether or not becoming a web designer is a viable side business idea for you.

Enjoy plenty of flexibility. One big pro of running a home-based business is that your home office is just a few steps away. So if you’re a night owl whose prime work hours are from 10 to midnight, you can take advantage of that without having to drive to a commercial office and let yourself in after everyone else is gone for the day. Working from home, without set office space size and costs, also gives you the flexibility to scale up or down as needed. For example, if you grow quickly and need to contract or hire more help, you don’t have to worry about whether more workers will fit in the office space you lease. On the other hand, if business slows and you need to streamline temporarily, you’re not stuck with more space than you need.

You can choose either to do the organizing work or to come in to a home and consult on the things the homeowner could do to better organize. Have a portfolio of different organizational scenarios in different rooms in the home and talk with the homeowner about the style he or she likes. Create checklists and questionnaires to understand how the family uses the home. Are the kids wildly busy with after-school activities? Or are they usually home after school and want access to their toys? Do they share rooms? All of these things will help you tailor an organizing plan and become the family hero.


If a customer complains, it may be hard not to take it personally, because it is your business. Establish set policies or procedures to handle any complaints, whether it is a refund or a revision of your products or services. Consult with your lawyer for the proper wording and posting. Survey customers often for feedback, so you can head-off complaints.
For a small business on a modest budget, advertising must be cost effective, as the price can be prohibitive. ‘Businesses looking to take on advertising must weigh up their ROI,’ says James Blackman of CocoonFX Media. ‘If, for example, you’re considering an advert for £1,000 in a magazine with 12,000 readers, ensure that magazine is very much your target audience.’
‘Facebook retargeting has been effective for us: when people go on our site, we can drop a cookie on their browser, and if they go on Facebook we can remarket an advert to them. Retargeting means you know the people are qualified, and you don’t pay unless they click on your ads, so you aren’t spending lots of money waiting for random clicks – it’s more focused.
Short term: Getting things done. This is waking up every day and taking steps towards achieving your goals. One day, it may mean buying business cards for your new business, or applying for a business license or hiring a lawyer to help you incorporate your business. Or it may mean researching your idea on the Internet or calling prospective clients to find out who might be interested in buying the products or services that you intend to offer for sale. You cannot build a business without taking these short-term, but important, steps.
For example, if you are an affiliate marketer for Musician's Friend, an online musical instrument retailer, you can advertise their products on your site. If a person visits your site, and clicks on the link that takes them to the Musician's Friend website, and they purchase an instrument within a certain amount of time (24 hours or more, typically), you get a commission on the sale.

Everyone (even kids and retirees) need to have some level of technical know-how to stay competitive and appreciate the marvels of the digital age. Just observe how learning sites like Codecademy, Treehouse, and Udacity continue to grow and you’ll understand the urgency of getting computer training for our generation (thus making it a great business idea to train others if you already have the skills). If you’re a techie, you can cash in on this need by offering lessons and tutorials within your neighborhood or across cyberspace through portals like YouTube or Udemy as a side business idea. You can even set up your own tutorial site with an interface for online payments.


Sure, there are plenty of businesses offering social media consulting services, but you can stand out from the crowd by focusing primarily on networks that are still gathering steam with businesses. Facebook and Twitter are still the top networks, but businesses tend to struggle the most with more visual platforms like Instagram, Pinterest, Tumblr and Snapchat. All of these platforms have huge audiences, but many businesses don't realize how big they really are, how effective they can be and how to make them work for their niche. Snapchat has more than 158 million users per day, according to Business Insider. Instagram has more than 500 million daily active users, according to Statista, and Pinterest has more than 200 million. 
People are always searching for one-of-a-kind venues for meetings, parties and weddings. Why not earn some extra money off the space you already have by renting it out for events as a side business idea? If you own a unique venue, like a studio, warehouse or boat, UK-based company Tagvenue will connect you with clients looking for somewhere special to host their event. Not a bad low-effort side business idea.
I have always loved a bargain and enjoy shopping around for the best deals before committing to a purchase. Over the years, I have negotiated with suppliers for the best prices and services for my clients. Now, I had to do it for my own business. As a small start-up, funds were initially low – and at times non-existent – so committing to long-term contracts was not always practical.

For example, you can’t work from your dining room table in the morning and then eat dinner there at night and call it your home office, says LuSundra Everett, an enrolled agent — that is, a federally licensed tax professional — who specializes in home business taxes. “It has to be a specific, designated area where nothing goes on but business,” Everett says. “It can be a desk or even just a closet, but it has to be a specific, dedicated space.”


Many small companies and startups now outsource jobs that aren’t part of their core business (such as HR, admin, and accounting), which makes this skill set a great opportunity for starting a side business idea that engages your number prowess. Because companies always need to track their cash flow, freelance accountants and bookkeepers can really benefit from the increasing demand for part-time help.
But many people put themselves in a very similar position by starting home-based businesses without considering the profit angle. Business is about profit, and without sufficient profit, you'll never have enough income to even pay the bills, let alone generate wealth. (For more on creating a business that actually produces income, see Change Your Business Model and Watch Your Profits Soar!)
If you own a camera, starting a freelance portrait photography business could be a very natural way to turn your skills and passions into a profitable business idea. Start with doing free shoots for friends and family to build up a strong online portfolio, get familiar with your gear and the editing process, then you'll be able to get paid for photographing professional head shots and celebratory family moments as your side business idea. Get started by checking out this men's portrait photography class that regularly broadcasts for free on CreativeLive. Plus, once you have all the photography gear, you can earn a little extra side income by renting it out when you're not using it through online marketplaces like Fat Lama.
One of the most important internet marketing strategies is to develop every customer's lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part--not to mention the most expensive. So use back-end selling and upselling to get them to buy again:
According to a study by the Office of Advocacy of the U.S. Small Business Administration (SBA), America’s home-based sole proprietors generate $102 billion in annual revenue. With a steady rise in inflation and living expenses and less job security than ever, an increasing number of people are leaving their jobs to start home-based ventures. If you are ready to join these entrepreneurs, here are ten essential steps to turn your entrepreneurial dream into a successful home-based business reality.
The antique market is not as lively as it used to be. But there’s still money to be had from the industry if you love rare old stuff and possess the skill of restoring them to their former glory. To start an antique refurbishing business at home, you’ll likely need a few thousand dollars to build out a basic workshop and stock it with all of the right treatments and materials in order to truly excel with this side business idea. Start small by borrowing around what you can, and learning the basics of the trade as a side hustle before investing in a ton of equipment.
#4 is killer important. So, so very. In fact, until I got into Fizzle at the beginning of this year, I hadn’t done the hard work of figuring out the “different” and the “better” as it applied to my business, even though I knew I really, really needed to, and even though I fully knew it was hurting my business not to get this sh*t figured out — in the form of price-shoppers and less than ideal projects and so on.
In general, a home office deduction is allowed if the home office meets at least one of three criteria: 1) the home office is the principal place of business; 2) the home office is the place where the business owner meets with clients and customers as part of the normal business day; or 3) the place of business is a separate structure on the property, but is not attached to the house or residence. The deduction is figured on the size of the home office as a percentage of the total house or residence. For example, if the total house size is 2,400 square feet and the home office is 240 square feet, 10 percent of the total house is considered used for business. That would allow the business owner to deduct 10 percent of the household's costs for electricity, real estate taxes, mortgage interest, insurance, repairs, etc. as business expenses.
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