Grabbing the attention of curious browsers on the most popular crowdsourcing platforms like Kickstarter and Indiegogo is a tough job. If you’re inventive and know how to tap into human emotion, then this is a niche worth exploring. Many aspiring entrepreneurs look for personalised advice to carry their campaigns to the finish line, so try offering action-oriented eBooks or online courses targeted at this particular audience.
While the spiders do index sites and pages that haven’t been submitted, you certainly don’t want to leave this to chance. A spider might find your website and index it next week–or it might be two years before that finally happens. So take the time to submit your site to be sure you’re included. Once your site’s been submitted, expect it to take two to six weeks for your listing to appear.
Then you can move on to more immersive sales education through online courses like Sales Training and Prospecting on Udemy, The Guide to Pitching and Selling Clients on CreativeLive. Once you're ready to put your selling skills to the test, check out Angel List and see if any sales position opportunities align with your interests—the last thing you want to do is get stuck selling products or services you're not interested in. However, by starting out your sales career as a side business idea, that gives you the flexibility to easily change courses if you ever need to.
For the musically gifted, offering lessons to others who want to learn an instrument can be a great source of extra income. Unless you're teaching piano, students can bring their own instruments to your home for hour-long lessons. Stock up on sheet music or songbooks in varying genres and aimed at various skill levels so you can offer a wide selection for your potential clients. Voice lessons can also bring in a lot of money if you market yourself to local high school and community theater groups.
But it’s also easier for consumers to compare similar products, which makes your ability to differentiate yourself more important. For instance, if you decide to use Etsy to sell handcrafted cutting boards, when a potential customer searches for cutting boards on the site, they’ll wade through potentially hundreds or thousands of relatively similar listings.
One of the best ways to improve search engine visibility for small businesses is to target local searches. This is a proven way small businesses can get ahead of some of the bigger brands within their local areas. At Blue Digital, we have utilised this tactic ourselves; as a small agency in Leeds we are competing against much larger digital marketing agencies, but through well-optimised local targeting we are managing to compete.
Yes, you can turn your car into a money-maker by driving for Uber and Lyft, but there are other ways to convert mileage into money as a clever side business idea. One way is to do vehicle advertising, a potential side income source of anywhere between $100 to $600 per month. Whether you own a compact sedan or a full-sized bus, your vehicle’s exterior space is prime real estate for ads. Check Wrapify, carvertise, and similar sites for more details about getting started with this business idea and for being paired up with local advertisers.
Be genuine. Yes, your blog is supposed to make money. But you can’t make marketing pitches all the time. Focus on useful content so that your readers come to know, like, and trust you. Then they will naturally click on your advertising or buy the products you recommend. In this era of the internet and social media people are looking for authenticity.
A friend in Boston made a living doing this. He had lived in the Netherlands and was fluent in Dutch. He contacted companies who sent people to the Netherlands to work and live, and offered to provide not just his language expertise but important information on Dutch culture and living in the country. It worked. If you’re from or have lived in another country, consider channeling not just your language but your cultural expertise into a new career.
Nothing beats teaching more novice learners about your passion, hobby, or craft as a business idea (that's a common theme here). Explore dozens of DIY portals (such as DIY.org, DIY Network, Instructables and Mahalo) to get business ideas on how to earn a healthy side income just by showing others how to do the things you love. You can also sift through the countless ad-supported YouTube channels that teach just about anything from guitar strumming to 3D printing.