Price of 93digital.co.uk says companies should make sure they define their target audience and who they’re marketing to. ‘If you set up a Facebook ad campaign for anyone between 20 and 30 in the centre of London, you’re not going to get value for money, so it’s about defining those personas,’ he says. ‘What are the pages they might like on Facebook? What kind of interests do they have? Make sure you target that advertising in as much detail as possible.’
Fiverr is a great place for first-time freelancers who might not have tons of experience and want to build up a portfolio of their work. You'll be able to complete simple tasks ranging from logo design, to creating animations, or even drawing a company logo on your forehead. While this side business idea likely won't be growing into a million dollar startup for you, it can still be a platform for funding your next big business idea. Want to learn more about Fiverr's history and how to get the most out of selling on the platform? Listen to my interview with Fiverr CEO Micha Kaufman.
Market your talents to building contractors. People purchasing new homes can often be overwhelmed with the choices and possibilities in home decorating. Design some questionnaires for each major element and each major room in the house. Find out how the homeowner will use the home--are there children? Pets? Does the woman of the house wear high heels? Do the home's residents neglect to remove shoes? How will each room be used? Where might task lighting and ambient lighting be most appropriate?
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