One of the most important internet marketing strategies is to develop every customer's lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part--not to mention the most expensive. So use back-end selling and upselling to get them to buy again:
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Modern technology has enabled entrepreneurs to do their work from almost anywhere. In fact, many companies operate in a wholly digital environment, lowering overhead costs and offering freedom to entrepreneurs who want to conduct business on the move. Creating an online business is simply a matter of focusing on your strengths and expanding your network. Here are 12 great online business ideas to get you started.
Yes, even the PowerPoint presentation requires outside consulting every now and then—especially if it's not your forte. I know I would happily outsource the visual layout of my presentation decks for work meetings, investor pitches and lectures. Tobias Schelle of 24Slides is living proof that you can turn your skills at slideshow presentation design into a legit side business idea—and potentially earn up to $20 a slide for your time and talents.

You offer the products for sale, for example, on your blog or e-commerce website. Each product has a unique link that tracks back to your account with your affiliate partner. A prospect who clicks on the link is taken to your partner’s shopping cart for checkout. Once they buy, that purchase is recorded and you receive a commission. It varies depending on the affiliate partner, but is generally 5 percent to 25 percent, or 50 percent or more with digital information products. As you can see, there’s little risk on your part and virtually no investment needed either.

With the byzantine complexity of modern medical billing practices, there is a definite need for patient advocates. These individuals take the time to track down hospital billing paperwork and potentially argue with insurance companies. Considering the fact that many of those who need to hire advocates are either ailing or grieving, this is a very necessary service.


Then you can move on to more immersive sales education through online courses like Sales Training and Prospecting on Udemy, The Guide to Pitching and Selling Clients on CreativeLive. Once you're ready to put your selling skills to the test, check out Angel List and see if any sales position opportunities align with your interests—the last thing you want to do is get stuck selling products or services you're not interested in. However, by starting out your sales career as a side business idea, that gives you the flexibility to easily change courses if you ever need to.

Even the portrait and general-interest options, though, aren’t really for beginners. Photography businesses can be complex operations, with lots of equipment required and years of portfolio and relationship building necessary to really get steady income flowing. Still, if you’re a hobbyist already, starting a photography business as a side operation is a great way to make some extra money and possibly begin a career change.
Some firms outsource their customer service operations and many of these companies accept home-based contractors. You can start by signing up on freelancing sites such as Upwork to test the waters with this business idea first. If you’re already a CSR specialist with management skills, then you can form and lead a virtual team online and engage clients as a bona fide customer service company or, provide customer service training to such teams as well as individuals.
In deciding on a business, assess your skills, education, and background to see if your qualifications are adequate for a prospective venture or if you will need further training or know-how. Your chances of success are enhanced if your business idea is something with which you have already had some experience as in a former job, hobby, or volunteer activity. Also be realistic as to the amount of time you can reasonably devote to a business venture, considering your present commitments.
If you have experience with marketing, SEO or a knack for getting people excited about the products and services you use on a regular basis, think about refining your skills and putting them to work as a small business marketing consultant in your region—especially if you can become a local SEO expert and can help local clients rank higher in their search results as your side business idea. Businesses of all sizes are in constant need of bringing in more customers, which is where you come in with your business idea. Start by pitching some of these small business marketing ideas by Brian Downard and you'll be sure to impress the first set of clients you begin working with in your area.

If you have never been self-employed before you need to do some further self-assessment to determine whether you have the right personality to be an entrepreneur. Starting a business is not for everyone. (See 6 Traits You Need to Be Self-Employed.) Common traits for successful business owners are motivation, self-reliance, perseverance, initiative, and the ability to deal with uncertainty.


I recently started working in network marketing with a natural hair care line. It has transformed my life, by giving me my confidence back. I was losing my hair and I didn’t know what to do. I’d been to the Dr and told it wasn’t a thyroid issue, but they couldn’t tell me what WAS causing it. My good friend introduced me to these amazing products, that in a matter of months changed my life. My husband is now using the products for his “gaining face” (not receding hairline) issue. Lol.
Business owners’ lives can change forever with one storm or other catastrophic event. It’s better to be prepared than to lose everything if the unthinkable should wipe out your home or business. Keep records of all your important papers and contacts in a fire- or waterproof place; backup important computer files; update your insurance policies as your personal or business circumstances change; and stay current of any new dangers that could happen, so you will be adequately prepared.
I realised I wasn’t going to have time to approach every online directory to get my company listed, so now I also use Yell’s Connect product, which is separate from the advert that I’ve put up and costs £25 a month. They create directory listings for your company in all of the directories they have access to, and every day their computer system checks it to make sure that nothing’s changed; Google favours companies who have no discrepancy between their listings online. Now I’m listed at number two for the Yell search ‘Vets in Finchley’.
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