If you're ready to be in charge of your own destiny, but don’t have the capital to buy a franchise or open up a storefront, consider starting an online business. When your store is online, you can reach millions of customers instead of whoever happens to wander in - plus, you don't have to pay for retail space. However, like with any business, you'll need an excellent product and a solid marketing plan. See Step 1 to learn what it takes to start your business online.
One warning about working from home: The walls may start closing in. "I'm looking to move into a studio space for part of the week," says Schmechel. "It was really great at first to work from home, but each day, I find it harder and harder psychologically to do it." For an unvarnished look at home entrepreneurship, check out "The Highs And Horrors Of Home-Based Businesses."
You will need to be up-to-date on wedding trends and fads, dress styles, color trends--almost everything under the sun! Offer your customers an ala carte menu of services, from helping pick flowers, the wedding gown and bridesmaid dresses to picking the venue and hiring the caterer. Before you open your business, shop at all the wedding shops, and even pretend you are a bride-to-be to see what kinds of services the wedding gown shop provides and how they treat potential customers. You need to know every detail of the business to give the accurate impression that you are the go-to person for anyone planning a wedding.
‘Facebook retargeting has been effective for us: when people go on our site, we can drop a cookie on their browser, and if they go on Facebook we can remarket an advert to them. Retargeting means you know the people are qualified, and you don’t pay unless they click on your ads, so you aren’t spending lots of money waiting for random clicks – it’s more focused.
#5 resonated the most for me. A few months ago, after being discharged from ICU, I decided that I really wanted to pursue my dream of being an entrepreneur, and decided to follow Pat Flynn’s advice (well most of it) and start my own niche site, choosing to creat a niche site for Pharmacy Technician training information for Canadians since I was a Pharmacy Technician for 5 years prior…Until I realized I hated the idea of writing to convince others to be Pharmacy Techs when I personally hated being a pharmacy tech! I found myself hating writing for the site, and drudged in doing the painstaking research to at least create a great information website. At least it was just $70 I spent on hosting from Bluehost, because I don’t think it will even generate any money (even with AdSense implemented)
Obviously it should be a problem for you, but be sure it’s also a problem for others. The thing is, sometimes people don’t realize they have a problem. And often just telling them they have a problem will only elicit an “Oh, that’s good enough for me.” As the old cliché goes, we’re creatures of habit. It’s really hard to persuade someone to try your thing when the status quo is good enough. But put a better solution in front of the same person and suddenly the status quo looks repugnant.
If you are new to entrepreneurship, you can enroll in business start-up classes offered at area schools, colleges, or government SBDCs, Women’s Business Centers, and local SCORE offices. Consult with a professional organizer, a time management specialist, and/or a computer consultant to set up an efficient workspace, schedule, and an operational system with the best technology and communications for your type of business.
When you have your name decided on, you have to register it. Nominet is the official registry for all UK domain names. The UK Domain by Nominet provides free expert advice helping businesses to achieve more online. The domain search and domain name comparison tools will help you to check that your chosen .UK domain is available, then present you with a selection of accredited registrars to choose from, giving you information on each so that you can make an informed decision to buy a domain with confidence.
You may have already heard of search engine optimisation (SEO), the practice of trying to get a website to climb higher in search engine results in to earn more clicks from people searching. SEO can seem an advanced topic, requiring the expertise of a professional, but there are some simple (and free) things you can do to improve the visibility of your website, with the most crucial being to include lots of quality content on your website. Anticipate the questions your customers are likely to ask and ensure your content answers them. Click here for some top SEO tips from the UK Domain.
It sounds too good to be true—getting paid to represent your favorite brands at events across the nation. But, if you have a friendly and outgoing personality (a growing social media following helps too), you can forge a potentially paid relationship as a brand ambassador with companies who want to reach other people within your community with this side business idea. As a Brand Ambassador, you do anything from demoing the latest technology, to passing out free swag at music festivals, to going on nationwide tours, to pumping people up as a mascot, and more. Depending upon the gig, you can expect to earn anywhere from $18-$100/hr. You can get started as early as this weekend by joining the Brand Ambassador Facebook group for your nearest major city (e.g. join the "Brand Ambassadors of Seattle" group if you live in/near Seattle). Once you've been approved to the group, you'll get access to daily job postings from big brands and agencies with opportunities in your area. All you need to do is submit your resume and headshot to apply. For a step-by-step guide on how to get hired for the best gigs and the highest pay rates, I recommend checking out The Brand Ambassador Blueprint.
You need to decide whether you will sell your herbs as live plants, picked or cut in bunches and packed, or dried. If you plan to market to cooks instead of gardeners, you will want to sell your herbs either fresh cut and packed in sealed bags, or dried and sold in baggies. You can also consider a "pick-your-own" arrangement; however, be aware that herbs are more delicate than most P.Y.O. products. You may save your garden a lot of strife and your plants a lot of wear and tear if you do the picking.
A cash shortage is a challenge for every business owner. Particularly during the early days of the business, it will be hard to predict where and when the money will come and from where. As you continue to operate, you will become more aware as to the cash flow patterns – what time of the month your bills need to get paid; and what months are your peaks and lows in terms of sales. You must then begin to anticipate the cash requirements.
Every engine has a slightly different process for site submission, and it pays to follow their guidelines. For example, there’s a fee to list your site in the directory at Yahoo!, but Google doesn’t charge for their submission process. Here’s a tip: If you submit your site exactly as they ask, you stand a better chance of getting a good listing on the first page of search results.
Your business structure will have a big impact on your startup, including taxes, liability, and other facets of your business. Possible business structures include: sole proprietorship, limited liability company (LLC), partnership, and corporation. Business structure decisions can be complicated, so consult with a tax professional, attorney, or other qualified expert to explore the pros and cons of each structure. For whichever structure you choose, you will have to meet your state’s filing and registration requirements.
If you understand design and have a passion for décor, a career in interior design could be a great path for you. While you may not technically need a formal education to be an interior designer, having a bachelor's degree in interior design will definitely give you a huge leg up in the field. But if working for a design firm doesn't feel right to you, try running your own interior design business from your home.
One of the best ways to improve search engine visibility for small businesses is to target local searches. This is a proven way small businesses can get ahead of some of the bigger brands within their local areas. At Blue Digital, we have utilised this tactic ourselves; as a small agency in Leeds we are competing against much larger digital marketing agencies, but through well-optimised local targeting we are managing to compete.
Are you good with animals? Spread the word to friends and neighbors that you're available to watch their pets while the owners go on a vacation or weekend trip. Pet owners often feel more comfortable leaving their furry friends in the care of an individual rather than placing pets in a boarding facility, so getting referrals shouldn't be too difficult. If you can't commit to lodging animals in your home, consider starting a dog walking or waste cleanup business.
Dog walkers take pooches out for their daily constitutional one or more times a day, either individually or in small groups. In some cities across the United States, like New York, dog walking alone can be a booming business. But it's actually more common for dog walkers to offer additional services, including playing with and feeding pets, bringing in newspapers and mail, and turning lights on and off.
You are not going to be able to start a manufacturing business in a residential neighbourhood, for example, and any business that involves a lot of clients coming and going is sure to upset the neighbours. See What You Need to Know Before You Start a Home Based Business for more about the factors you need to consider before starting a business in your home.
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
I have almost 80 email subscribers, between 350-600 unique visitors per day, and I have talked myself into believing that my site is so new that it would be ridiculous to offer anything but affiliated links…that I need to build a reputation and trust first. These folks don’t know who I am yet. They don’t know that I’m not trying to bamboozle them, yet help them along in the journey, so why would they buy from me?!
Darlene – How did you grow your mastermind group? I totally see the value in this but haven’t had much luck trying to get something going myself. I’m currently working on forming a local tribe (geographically speaking) with the idea that meeting in person might be really beneficial to us all although we’re all in different blog categories. How did you form your group? Who gets invited? What are the perks to membership? I would love to know!