According to the Small Business Administration, more than 50% of small businesses are home-based. Home-based businesses offer low overhead, helpful tax incentives, and the opportunity to work in your pajamas, among other benefits. But before you get started, there are some things—101, to be precise—that you should know about running a company from home. Here is our list of top tips, lessons, pitfalls, and more to get you on your way.
The main driving force behind the growth of home-based businesses is the increasing capability and availability of computer and communications technology. Powerful yet affordable home computer systems equipped with modems allow people to send and receive messages, transfer data, and conduct research from their homes, largely eliminating the need for those employed in such endeavors from having to commute to a place of employment. Similarly, sophisticated software programs offering applications in desktop publishing, database management, financial management, and word processing enable one individual to do the work formerly handled by an entire support staff. In addition, the widespread use of cellular phones, pagers, voice-mail systems, and toll-free telephone numbers has enhanced the ability of home-based business owners to remain connected to the outside business world. Rapid improvements in technology have enabled large numbers of home-based business people to earn the same income they could at a regular jobs while also gaining a number of lifestyle benefits. Another important factor in the growth of home-based businesses is the transformation of the American economy from a product orientation to a service orientation. Since service businesses generally have no need to store inventory or run production machinery, they are less disruptive and more adaptable to a neighborhood environment.
Having a user-friendly, attractive website that was cost effective to implement and run was key. We are an online company through and through, and we have to communicate our brand message on the website through engaging content and imagery, as well as ensure we deliver a high standard of functionality for our customers. Through the use of a reasonably-priced front end and subscription marketplace we feel we’ve been able to achieve this.
Be prepared to face a catch-22 when it comes to funding. “More often than not, a home-based business is going to require less capital, but often, because most of the funding is for intangible assets, it’s harder to get more traditional sources of funding,” says David Nilssen, CEO and cofounder of Guidant Financial Group, a firm specializing in self-directed IRAs and small business financing. If you’re having trouble getting a traditional bank loan, Nilssen recommends these options for obtaining outside funding.
When Disbrow set up her business, she says jumping through the hoops was pretty easy. Her city required her to register her business and fill out a few pages of paperwork. “They just want to make sure you’re not running a dentist office out of your garage,” she says. “But if I hadn’t known about the requirement for registering, I could have gotten in trouble.”
Darlene – How did you grow your mastermind group? I totally see the value in this but haven’t had much luck trying to get something going myself. I’m currently working on forming a local tribe (geographically speaking) with the idea that meeting in person might be really beneficial to us all although we’re all in different blog categories. How did you form your group? Who gets invited? What are the perks to membership? I would love to know!
Websites aren't too dissimilar to stocks. Many are junk, but some can generate value for you, making it a strong potential business idea if you have an eye for spotting the diamond in the rough That’s why, like stocks, they are bought and sold all the time. You can buy and sell websites as a side business idea in the hope of generating future earnings based on their user traffic, current revenue intake, domain name, or some other factors that might be a hidden cash cow everyone else has overlooked. Interested? Check out marketplaces like Flippa and Flipping Enterprises to learn more.
The third element of the strategy is the type of post you go for. If you’ve got long-form content in the shape of reports or e-books you can draw upon, create mini campaigns around them and publish quotes or key stats over a number of days with links to your website. It’s absolutely fine to post about the same thing more than once, but don’t forget to use trackable links to check what posts work best.
Build up a following on your Instagram account and you could quickly be approached by major brands, gear companies, and other relevant businesses that sell products or services related to the type of content you share on Instagram—creating multiple potential side business ideas that'll come to you. If you have the right marketing skills and hundreds of thousands of followers, you can easily charge anywhere between $500 to $5,000 per post (or more)—which makes for a very profitable side business idea. Check out this fashion Instagrammer on ThePennyHoarder, making a significant income from brand sponsorships. Once you get some traction, to cut down on the amount of time you spend uploading images, you can make your entire workflow more efficient by posting photos from your Mac or PC.
Great post. My husband has been selling used books on-line for 10 years…It’s not enough to fully support our family of 6, but it does afford us a lot of flexibility. We both work other odds and ends spot jobs and it ends up working out. We have also had the flexibility to be volunteer managers at a church camp in the summer. (Right now the camp can not afford a manager) I’m pioneering a women’s conference and event ministry. I’ve always been very greatful for the freedom we have. My husband helps at the kids schools, apointments are easy to make, and the stress is less. It’s been a sacrifice in some ways but worth the gains in time and flexibility for sure.
If you don’t mind parading yourself around in public places as a side business idea, and enjoy a little attention, then working as a human billboard can pay a surprising amount of dividends. Renting out your beard, for example can earn you as much as $5 a day while having a brand logo tattooed on your shaven head for five years could pay as much as $7,000—though this type of earning opportunity is admittedly rare. This business idea is definitely not for the faint of heart, and is a little extreme for me, but nonetheless it's been done as a side hustle for many people. You can start by holding a placard or wearing a sandwich board. If you think this is a good side business idea, you can go all the way and turn it into a full on small business idea with enough hard work—plus you won't have to deal with all the issues other more complex businesses have to constantly think about (like reducing churn).
Most community colleges offer some level of engine-repair courses. Another way to learn would be to take a part-time position at a repair shop or a rental facility where you could learn on the job, although you will want to be open about your plans. You should be prepared to work on push-behind lawn mowers, riding lawn mowers, generators, garden tools such as rototillers and edgers, chainsaws, wood chippers and snowblowers. You need to decide whether you'll want to take on bigger jobs, such as tractors, snowmobiles and ATVs; space may be your decision-maker.
I realised I wasn’t going to have time to approach every online directory to get my company listed, so now I also use Yell’s Connect product, which is separate from the advert that I’ve put up and costs £25 a month. They create directory listings for your company in all of the directories they have access to, and every day their computer system checks it to make sure that nothing’s changed; Google favours companies who have no discrepancy between their listings online. Now I’m listed at number two for the Yell search ‘Vets in Finchley’.