“The massage therapy business has been growing by leaps and bounds in the last decade, tripling in volume. According to the Bureau of Labor Statistics’ Occupational Outlook Handbook, it should grow by an additional 20% through 2016, meaning this home business has strong potential for growth. And, because all in-home massage services are necessarily local in nature, it’s work that can’t be outsourced to another country.”
Another big suggestion is finding small and easy ways to test business ideas and assumptions. I think this is implicit in your post. For example, if you have an idea for a digital course, you may do a free webinar on the same topic first. If you can’t get enough people to show up for a free webinar, then there probably isn’t enough interest for a paid product on the topic.
5. Work on your business, not in your business. “There’s a big difference between working in your business and working on your business,” says Jeannel King, a visual facilitator and coach, and founder of her own home-based business, Big Picture Solutions. “A home-based business typically translates into being a small operation of one: you! In that situation, it’s easy to focus only on product or service delivery. However, it’s essential to make time to work on our business, and that means focusing on the finances, the marketing plans, the vision and strategy, the systems and processes that provide the infrastructure for our businesses to be not just successful, but thriving and sustainable.”
Taylor works with up-and-coming designers and asks as many as possible to link to her site to help with link building and add her URL to as many posts as possible to help increase SEO visibility. ‘It was also really important for my site to be mobile optimised, so we built the site to appear perfectly on the top 15 mobile operators – I now use analytics to see what the site is being viewed on and optimise accordingly.’
You will want to become certified in massage therapy to be able to effectively market your services. Courses that lead to certification include not only information on human anatomy and physiology and the effects that massage has on both, but also on how to make a business out of the field of massage. You could do either a certification program or an associate's degree and stay within the $5,000 scope of this book.
A home business promises many benefits: the freedom to become your own boss, to work from your home in a manner and style that pleases you, and to take control of your financial life. You may decide to quit your job and work at home to be with your newborn baby and take care of your growing family. Or you may simply be fed up with the daily grind of corporate life that you now want to work at your own pace.
As you write your business’s market plan, consider creating a brand for your business. A brand is what makes your business standout in your customers’ minds. It is the total marketing package that includes your name, your logo, your promotional materials (business cards, brochures, stationery) your advertising and publicity methods, your business’s mission and its inherent value to your customers. Creating a brand will drive your marketing efforts and form a memory that customers will recall first whenever they need services or products like yours.
One thing is clear – clothes and accessories will always be one of the super-profitable online business ideas for an ecommerce site. However, with so many boutiques and brands already online, rising above the noise is extremely difficult. Yet, one promising idea that savvy entrepreneurs have probably already noticed is the booming trend of “ethical fashion”. Brands, such as Pachacuti, People Tree, Sea Salt and Matt&Nat have successfully crafted their brands around the concept of organic, ethical production of fashion items and are riding the trend to the top of the strongest brands list.
You don’t need to have a degree in journalism to be a reporter these days (and pursue this business idea). Plus, there are many news websites that can always use a bit of help on getting local coverage. Some of them, such as The Examiner or HuffPost, will compensate contributors based on ad revenue generated per article written—a great incentive to provide compelling content to news organizations as your side business idea.
Yes, spending time on YouTube can be a legitimate business idea if you take it seriously. If you can create value-driven, entertaining video content and grow your subscriber base to a few thousand subscribers, your videos can start generating pretty substantial income from all the ads being displayed on your videos. Many YouTube users make well into the millions each year, so there's clear potential to take this from side business idea to eventual millionaire with the right combination of content, audience, skills, relationships and timing. If you’re considering starting a YouTube channel it’s important use best practices when making videos. Read the YouTube playbook for tips which will result in faster growth of your channel. Additionally think about investing in a quality camera and microphone since the production quality of videos can often affect your viewership.
Schmechel charges $50 an hour to spruce up brochures, business cards, catalogs, case studies and occasionally Web sites. Her tools of the trade include a computer and basic printer. (For high-end printing, she heads to Kinko's.) Additional overhead: a mere $10 per month for a Web site hosting service. Initial marketing amounted to posting an ad on Craigslist. Darling Design's first-year profits: about $50,000, she says.
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Create a stylish and functional website. Elegant or funky, classical or hipster, your online store should reflect what you’re selling. No matter what your style is, it's important to give off a professional air. Since you won't be able to earn people's trust in person, your website will have to do the selling for you. Your site should be engaging, and most importantly, easy for customers to use when they're ready to make a purchase.
Just about every company has a website that has the potential to collect data from its customers. Furthermore, many businesses store their customers' data, personal information – even credit card numbers – in their company computers. But, how many smaller firms can honestly say they know the data is safe from identity thieves and hackers? Most small companies can't afford to hire a full-time data security specialist. That's where your home-based security consulting business comes in. If you've got a background in IT, you could be working as a consultant helping small businesses shore up their data security.
There are more and more third-party ecommerce marketplaces available, like eBay, Etsy, Amazon, and even Airbnb or Fiverr, depending on your product or service. Building a business through one of those ecommerce marketplaces can simpler, since you’ll have to make fewer decisions, and you won’t have to build your website yourself—you’ll use an existing template.
Do you have items lurking around your household that you could sell on eBay? Figure out your asking price and decide whether to auction it or put it in your eBay store. Then decide if you want a minimum bid and how long you want the auction to last. You will want to establish a PayPal account to use for transactions. The eBay website provides all the information you need to know to get up and running with an eBay business. Chatbots are offering creative new ways to help businesses with these functions.
Raw Generation is a raw juice company that launched its ecommerce store through Shopify, only to experience little success in its first 6 months. But you know what they say, where there’s a will there’s a way, and owner, Jessica Geier, was determined to find it. Raw Generation used deal sites to take the company’s monthly revenues from $8,000 to $96,000!
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The basic idea behind an online drop shipping business is that, as a small business owner, you don’t have to maintain a large inventory of products or handle any delivery to your customers. That eliminates the financial cost and risk of having a warehouse full of stuff you might not sell, and the hassle of arranging to send orders all over the country or the world. In fact, you don't have to manufacture or store any products at all.
I’ve found that fear often stops aspiring consultants from starting a consulting business–or any business–and on my blog, I talk about how to overcome those fears. I also talk about practical, concrete things you can do to start and run a successful consulting business, along with tools, tips, tricks, and techniques for automating your business and keeping costs to a minimum. The info I give is applicable to most other types of businesses as well.
Ask your accountant and/or local IRS agents about filing tax forms, tax payment schedules, obtaining an EIN number, and allowable deductions. Have your financial advisors setup an organized business record keeping system with software that enables you to monitor your cash flow. Set up a business bank account and a merchant account if you will be accepting credit cards for payments.
If you own a camera, starting a freelance portrait photography business could be a very natural way to turn your skills and passions into a profitable business idea. Start with doing free shoots for friends and family to build up a strong online portfolio, get familiar with your gear and the editing process, then you'll be able to get paid for photographing professional head shots and celebratory family moments as your side business idea. Get started by checking out this men's portrait photography class that regularly broadcasts for free on CreativeLive. Plus, once you have all the photography gear, you can earn a little extra side income by renting it out when you're not using it through online marketplaces like Fat Lama.
Once you gear up to get your business off the ground, you may also want to consider getting a business credit card. Not only can a business credit card help you manage cash flow as you get started, but the right card can help you earn cash-back you can use to run your business as well. The Ink Plus® Business Credit Card is a smart choice for anyone who wants to earn flexible points on their business spending. At the moment, the signup bonus alone on this card is worth $600 in cash back! Meanwhile, the Ink Cash® Business Credit Card awards you with $200 in cash back after you put $3,000 of your new business expenses on the card within the first 90 days. Plus, this card comes with no annual fee.
44. Equipment lease: An equipment lease is a loan in which a lender buys equipment and then “rents” it to a business at a flat monthly rate for a specified number of months. At the end of the lease, the business may purchase the equipment for its fair market value. This option is great for businesses that are making small purchases and have no revenue yet.
If a customer complains, it may be hard not to take it personally, because it is your business. Establish set policies or procedures to handle any complaints, whether it is a refund or a revision of your products or services. Consult with your lawyer for the proper wording and posting. Survey customers often for feedback, so you can head-off complaints.
All homeowners are always on the lookout for ways to save on their utility bills. You can come to their aid by providing them with an audit of their house and giving them a breakdown of how they could accomplish real savings in heating, cooling and electrical use. You can go one step further and do the implementation and installation of some of your suggestions in their home yourself. Do a complete appliance audit, with efficiency ratings and calculations based on the age of the appliance. And don't forget the water heater!
Christmas, Halloween, Easter, Yuletide, Hanukkah, Valentine’s Day, Chinese New Year, 4th of July, Mother’s Day. There are a ton of traditional holidays that count as solid reasons to explore the side business idea of crafting and selling seasonal decorations. After all, people and businesses pay good money for them. In fact, total sales of Christmas trees in the U.S. alone amounted to a whopping $1.04 billion in 2014. And you still have holiday lights, nativity scenes, crafted hangings, baskets, wreaths, and other decorations to cover, making this a potentially year-round seasonal side business idea.
If you're a person who loves leaving customer reviews on sites like Amazon, stop doing it for free. Word-of-mouth advertising is still a huge lead generator for many companies, and a lot of businesses are willing to share a portion of their profits with persuasive individuals who will promote their products to the public. If you have a personal website with a large following, this might be easier to accomplish (PR reps are always seeking out brand advocates they can send free samples to). Smart Passive Income breaks down three types of affiliate marketing and explains which one is most profitable.
This is a perfect business idea for trained accountants who would like to work from home, although it is not necessary to be a Certified Public Accountant in order to become a freelance bookkeeper—it’s just necessary to have the background knowledge that bookkeeping courses at any community college can offer. This kind of freelance work is especially helpful for small businesses that do not need or cannot afford a fulltime bookkeeper, making it possible for you to have full time work through several smaller clients. Median salary: $34,000.
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Alex Ikonn and his wife Mimi launched Luxyhair.com after they realized how hard it was to find great hair extensions in the marketplace. This hair extensions ecommerce retailer has built their business on the fan audience they’ve attracted through YouTube tutorial videos. They have a serious following, which is exactly what has enabled them to grow their business to seven figures since 2010!
Let the local public courses know about your coaching business. Cultivate relationships with the staff and encourage them to recommend you as a coach. Another place to look for customers is the corporate world. Golfing is a game that business people use to develop relationships outside the office. You do need to be a better than average golfer to develop a reputation as a golf coach. You also need to be a good teacher, know how to be motivational and be willing to work with many different types of people.
This is not an enterprise for the lazy. eBay sellers need to respond to customers quickly and politely, and ship items promptly. A seller’s success is in eBay users’ hands after all; a negative seller rating can sink an eBay business before it even gets started. Sellers also need to familiarize themselves with eBay’s return policies, which tend to focus on making the overall experience better for buyers but not necessarily for sellers.
2. Keep your overhead to a minimum. “It’s not about how much money you make, it’s about how much you keep, so overhead is key,” says Craig Wolfe, founder of CelebriDucks, a company that creates celebrity rubber ducks. “It’s great that you’re working from home, but you can still bankrupt yourself through ill-conceived overspending, especially in technology.”
As you are planning to start your business, you have the time to think of possible scenarios of what could go wrong and how. But if you are already in the midst of running the venture, it is so easy to get caught up with the day-to-day tasks that you no longer have time to evaluate where it is going. Strauss emphasizes that “For your business to survive and grow if you are now in business, take stock occasionally and (re) evaluate how your spend your day.” This exercise will help you look at your business objectively, identify what is wrong with it, and find out how to remedy and improve the situation.
Make sure you are buying items that are highly sellable, meaning that you there is a large market so you won’t have to wait years to find a buyer. And be disciplined enough only to buy items that allow you plenty of markup for resale. Specialization, or at least having most of your products fit your specialization, is highly likely to increase your chances of success.
Corrisa, thank you for adding your thoughts on Annie’s list. I wholeheartedly agree with your points to consider and would encourage anyone looking to join a network marketing-based business to do their due diligence before signing up. As I have found in my past ventures into home based businesses, the KEY to success is to treat your business as exactly that and not a hobby or trending fad.
45. Smartphones: Just because your business is based from home, doesn’t mean you need to be stuck at home. A smartphone can help you run your business from anywhere. “Smartphones can create flexibility and accessibility while attending to the children’s needs,” says Monica Harris Mondolovich, who has been running a home-based business, MHM Editorial Services, for 10 years while raising two young children.
Most community colleges offer some level of engine-repair courses. Another way to learn would be to take a part-time position at a repair shop or a rental facility where you could learn on the job, although you will want to be open about your plans. You should be prepared to work on push-behind lawn mowers, riding lawn mowers, generators, garden tools such as rototillers and edgers, chainsaws, wood chippers and snowblowers. You need to decide whether you'll want to take on bigger jobs, such as tractors, snowmobiles and ATVs; space may be your decision-maker.
Driving for one of the two globally expanding app-centric taxi alternative services, Uber or Lyft can still be a fairly lucrative way to earn money as a side business idea on nights and weekends—working only when you want. But before you dive head first into this side business idea, do your homework and calculate the costs of extra gas, mileage, tires, wear & tear and usage on your vehicle—it's not a guaranteed business idea that'll turn a huge profit every weekend.