Schmechel charges $50 an hour to spruce up brochures, business cards, catalogs, case studies and occasionally Web sites. Her tools of the trade include a computer and basic printer. (For high-end printing, she heads to Kinko's.) Additional overhead: a mere $10 per month for a Web site hosting service. Initial marketing amounted to posting an ad on Craigslist. Darling Design's first-year profits: about $50,000, she says.
You may have already heard of search engine optimisation (SEO), the practice of trying to get a website to climb higher in search engine results in to earn more clicks from people searching. SEO can seem an advanced topic, requiring the expertise of a professional, but there are some simple (and free) things you can do to improve the visibility of your website, with the most crucial being to include lots of quality content on your website. Anticipate the questions your customers are likely to ask and ensure your content answers them. Click here for some top SEO tips from the UK Domain.
Obviously it should be a problem for you, but be sure it’s also a problem for others. The thing is, sometimes people don’t realize they have a problem. And often just telling them they have a problem will only elicit an “Oh, that’s good enough for me.” As the old cliché goes, we’re creatures of habit. It’s really hard to persuade someone to try your thing when the status quo is good enough. But put a better solution in front of the same person and suddenly the status quo looks repugnant.
Once you know what you options are and how much money you need, the next step should be analyzing the market. Who are your buyers? What type fish is most profitable? How much can you supply? Have you contacted anyone for your special needs or in case an emergency arises? Have you considered all expenses associated with your business? You need to think it through.
There are many different ways of getting into the jewelry business and many different types of materials with which you can work. Working in metal will probably require the most in the way of specific tools. You need to be able to heat the metal to manipulate it, and you need metalworking tools to cut and engrave it. But there are many other materials that you can work with to make jewelry--glass, plastic, beads, feathers, even wood, to name just a few.
If you are proficient in both Macintosh and PC, you should offer training in both types of computers. You could probably make a living helping seniors learn how to use the internet and e-mail to keep in touch with their loved ones, who are now commonly spread around the country. Err on the side of caution in this business. People do not want to know all the details about what makes a computer work. If you overload them with information from the beginning by explaining bits, bytes, and megapixels, they will stick to their paper and pencil forever.
Do you know the ins and outs of search engines and have skills in platforms like Google Analytics? The owners of a lot of smaller companies don't realize how much of an impact search engine optimization (SEO) can have on their business. Educate those business owners on the power of SEO to help transform their websites into a more SEO-friendly property. Use your skills to show business owners how to read and use their analytics data the right way, and how to properly use keywords and structure content to get more traffic.
If you’re thinking about starting your own home-based business, the available options can seem overwhelming. What type of business is the best fit for your background, skills, and interests? If you don’t have a lot of initial capital to invest, which ones can be started at a low cost? And, most important, which home business has the best chance of succeeding, especially with the U.S. economy still on the rebound?
While the spiders do index sites and pages that haven’t been submitted, you certainly don’t want to leave this to chance. A spider might find your website and index it next week–or it might be two years before that finally happens. So take the time to submit your site to be sure you’re included. Once your site’s been submitted, expect it to take two to six weeks for your listing to appear.
New entrepreneurs often find it difficult in determining what to charge. Factors that will influence your pricing include the value your customers place in your products and services and what they are willing to pay for them; your industry’s pricing guidelines; and your own pricing strategy and “formula.” Your accountant can guide you in determining how to charge enough for each “billable” hour or product to cover your expenses and to ensure you will be making a profit.
If you know a thing or two about paid internet marketing and are comfortable with Google, a great way to make some extra income as a side business idea is to sign a freelance contract to manage a company’s Google Ad Campaigns, and gradually start bringing on more clients as your consulting business grows. Just be sure to brush up on all the right business slang and industry jargon that's pervasive in the online marketing world before you launch unprepared into this side business idea.
Marco Carbajo is a business credit expert, author, speaker, and founder of the Business Credit Insiders Circle. He is a business credit blogger for Dun and Bradstreet Credibility Corp, the SBA.gov Community, About.com and All Business.com. His articles and blog; Business Credit Blogger.com, have been featured in 'Fox Small Business','American Express Small Business', 'Business Week', 'The Washington Post', 'The New York Times', 'The San Francisco Tribune',‘Alltop’, and ‘Entrepreneur Connect’.
People respect those who know more than they do. By specializing, you assume the role of a presumed expert, even if you’ve just started your business. It makes good business sense for your clients to hire an expert instead of someone less experienced. By avoiding the mistakes and dead ends that someone with less experience may make, your clients could end up spending less money by hiring you — even if your hourly rates are higher.
As a solar consultant, you can basically conduct a home inspection and give clients a report on their solar options for their particular home and site. This can range from full-fledged general solar installations that generate electricity to simple solar walkway lighting. You might want to start by working in a solar products company to become knowledgeable in the solar energy field. However, to be a consultant, it is often best not to be affiliated with any one company or product and be able to recommend products and options across the field of solar energy.
“The massage therapy business has been growing by leaps and bounds in the last decade, tripling in volume. According to the Bureau of Labor Statistics’ Occupational Outlook Handbook, it should grow by an additional 20% through 2016, meaning this home business has strong potential for growth. And, because all in-home massage services are necessarily local in nature, it’s work that can’t be outsourced to another country.”
The German Economist Schumpeter once said that there are “no original ideas”, only new combinations of old ones. Curation of curiosity-fueling content is an intriguing and little-known business model. One of the best success stories out there is Brainpickings – a platform that describes itself as “an inventory of cross-disciplinary interestingness, spanning art, science, design, history, philosophy, and more”. The subscription-based model and successful utilisation of affiliate links have turned the blog into a self-sustaining business.
If you have experience with marketing, SEO or a knack for getting people excited about the products and services you use on a regular basis, think about refining your skills and putting them to work as a small business marketing consultant in your region—especially if you can become a local SEO expert and can help local clients rank higher in their search results as your side business idea. Businesses of all sizes are in constant need of bringing in more customers, which is where you come in with your business idea. Start by pitching some of these small business marketing ideas by Brian Downard and you'll be sure to impress the first set of clients you begin working with in your area.
75. Invest in a time management class. “This is what I tell people to do before they do anything else,” says Tim McGraw, a home-based marketing strategist and copywriter. “It should be considered your ‘first day at work.’ I highly recommend a full-day seminar from the likes of Franklin-Covey or the American Management Association. It will be the best $300 you invest to launch your business, you will walk away with tools in hand—paper-based as well as software applications—and it will instill habits that will serve you through your career.”
It takes a very thick skin to go into this business, but debt collectors only need a telephone and a computer to work, making it a great work-at-home business. It’s also a recession-proof (or even recession-loving) business. Licensing requirements vary from state to state, so make sure you do your homework before setting up shop. Median salary: $31,300.
52. Start networking. “Hibernating is fine for bears, but not for people,” says Edwards. “Identify and join social networks and local trade and business associations thatwill advance your business.” Russak of First Time Online recommends creating a Facebook page, Twitter account, and LinkedIn profile as alternatives to your website so you can “be in five places at once from the comfort of your living room.”
If you love to travel and find yourself randomly searching for airfare sales or browsing Lonely Planet, why not carve out a niche for yourself as a private travel agent? Take my friend, Mark Jackson's lead with what he's doing to build a travel consulting side business idea. Start with word of mouth recommendations from friends who know they can count on you for the cheapest flights, create a Facebook or LinkedIn group to invite people who want to stay on top of the latest deals and eventually you could spin this business idea into a full-time consultancy teaching people how to make your dream trip a reality.
You may not think you were born with the Completion Gene but, believe me, it's there deep inside you. The Completion Gene is built into each one of us--it's standard equipment from the factory. If you haven't seen your Completion Gene lately, you might need to dust it off before you'll have an opportunity to give it a workout. The more you exercise it, the stronger it will get. And the stronger it gets, the closer you will be to living your dreams instead of just dreaming them.
This business is similar to the computer repair business, but you will take on all sorts of electronic equipment besides just computers. With smaller electronics, you will need to be prepared to have customers bring their repair projects to you, as you would have difficulty recovering the cost of driving around picking up broken equipment and returning it. You may also want to encourage people to give you their old electronics so you can use them for parts.
As Paul and Sarah Edwards noted in their book Working from Home, successful home-based business owners are usually good at what they do and enjoy doing it. It is also helpful to be independent, self-sufficient, and flexible. Other keys to success include being able to sell oneself and the business, and staying on top of personal and business finances. Since it is often difficult to associate being at home with working, home-based business people must be able to maintain boundaries between their personal and professional lives. In addition, they require a great deal of self-discipline to overcome the sense of isolation, frequent distractions, and lack of motivation and concentration that commonly affect those working from home.
Have a talent for crafting or creating other handmade goods? From bracelets to phone cases, rings, furniture, and more, Etsy is one of the world's largest independent marketplaces that’s perfect for anyone who is creative and willing to sell their handmade creations. As long as you have the space, this can make for one of the best home business ideas that can be started as a side hustle with a very limited investment. Consider these 5 steps to starting an Etsy store, from Handmadeology. Then, after you're able to build your brand and grow your own audience, you can start an eCommerce site of your own and retain a larger portion of the revenue from your product sales—making this a very lucrative potential business idea if you're able to find an audience that loves your products.
Do you need to build from scratch? Also keep in mind that depending on your particular business, it may or may not be necessary to build (or pay someone to build) a site from scratch. Especially when you’re in the early stages, options like Squarespace and Shopify simplify the process of setting up an ecommerce site by providing templates that don’t require much if any knowledge of HTML or coding.
Once you gear up to get your business off the ground, you may also want to consider getting a business credit card. Not only can a business credit card help you manage cash flow as you get started, but the right card can help you earn cash-back you can use to run your business as well. The Ink Plus® Business Credit Card is a smart choice for anyone who wants to earn flexible points on their business spending. At the moment, the signup bonus alone on this card is worth $600 in cash back! Meanwhile, the Ink Cash® Business Credit Card awards you with $200 in cash back after you put $3,000 of your new business expenses on the card within the first 90 days. Plus, this card comes with no annual fee.
Structure your day. The problem a lot of homebased business owners have is that they no longer have a boss standing over them making sure they get their work done, or a tangible start and end of each workday. It's easy to let time slip by as you head to the refrigerator, catch a few minutes of TV, or dive into a project first thing in the morning, neglecting the other tasks you need to perform to keep your business running smoothly.
Here’s an instant going-out-of-business plan, no matter how hard you work: Charge your customers less than you’re worth. Why would you do that? Well, some people charge less than they’re worth because they don’t realize exactly how much they are worth. Others charge less than they’re worth because they are embarrassed or afraid to ask for an amount that reflects their true worth. Whatever the reason, if you don’t get paid what you’re worth, you are putting your business at risk.
People are always searching for one-of-a-kind venues for meetings, parties and weddings. Why not earn some extra money off the space you already have by renting it out for events as a side business idea? If you own a unique venue, like a studio, warehouse or boat, UK-based company Tagvenue will connect you with clients looking for somewhere special to host their event. Not a bad low-effort side business idea.
There’s more to being a coach or personal trainer than just being fit and loving to exercise. Finding a specialization is important, and licenses might be required for certain types of coaching roles. For instance, a friend in Boston obtained US and European soccer-coaching licenses before opening a successful one-on-one soccer-instruction business.