But many people put themselves in a very similar position by starting home-based businesses without considering the profit angle. Business is about profit, and without sufficient profit, you'll never have enough income to even pay the bills, let alone generate wealth. (For more on creating a business that actually produces income, see Change Your Business Model and Watch Your Profits Soar!)
2. Keep your overhead to a minimum. “It’s not about how much money you make, it’s about how much you keep, so overhead is key,” says Craig Wolfe, founder of CelebriDucks, a company that creates celebrity rubber ducks. “It’s great that you’re working from home, but you can still bankrupt yourself through ill-conceived overspending, especially in technology.”
Marco Carbajo is a business credit expert, author, speaker, and founder of the Business Credit Insiders Circle. He is a business credit blogger for Dun and Bradstreet Credibility Corp, the SBA.gov Community, About.com and All Business.com. His articles and blog; Business Credit Blogger.com, have been featured in 'Fox Small Business','American Express Small Business', 'Business Week', 'The Washington Post', 'The New York Times', 'The San Francisco Tribune',‘Alltop’, and ‘Entrepreneur Connect’.
While having a formal background in graphic design is absolutely going to be helpful, it’s also relatively easy to learn the foundations of graphic design on your own. An increasingly easy-to-use Adobe Illustrator and even more easily accessible tools like Stencil and Visme are making it so that just about anyone with two opposable thumbs, a bit of creativity, and motivation can earn a side income doing things like designing (and selling) images like these motivational quotes that can be printed onto posters and sold on platforms like Etsy. Or you can find a local startup, small business owner, or photographer who could benefit from some extra help designing or altering images.
To improve your chances of success in business, it’s essential that you do your homework and research your business idea. Identify your target market and analyze the competition. To find a profitable niche for your home-based internet business, you have to find the crossroads between what people want and what you’re passionate about. John Jantsch, author of Duct Tape Marketing said it best: “Bring the best of your authentic self to every opportunity.”
Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming.She is often featured in publications, such as Forbes, Entrepreneur, Mashable, and ELLE, along with leading BigCommerce partners like HubSpot and Square. She launched her career in ecommerce with Y-Combinator backed Shoptiques.
This is a great time for a concierge business or errand business startup. In many areas where there is significant development in the luxury market (residential and commercial), you will find increasing opportunity for concierge service providers. I remember my first job as a residential concierge, which helped me start a concierge business from home. The knowledge I acquired while employed by an established concierge business set the groundwork for my long-term career as a concierge business entrepreneur and author.
I recently started working in network marketing with a natural hair care line. It has transformed my life, by giving me my confidence back. I was losing my hair and I didn’t know what to do. I’d been to the Dr and told it wasn’t a thyroid issue, but they couldn’t tell me what WAS causing it. My good friend introduced me to these amazing products, that in a matter of months changed my life. My husband is now using the products for his “gaining face” (not receding hairline) issue. Lol.
As Paul and Sarah Edwards noted in their book Working from Home, successful home-based business owners are usually good at what they do and enjoy doing it. It is also helpful to be independent, self-sufficient, and flexible. Other keys to success include being able to sell oneself and the business, and staying on top of personal and business finances. Since it is often difficult to associate being at home with working, home-based business people must be able to maintain boundaries between their personal and professional lives. In addition, they require a great deal of self-discipline to overcome the sense of isolation, frequent distractions, and lack of motivation and concentration that commonly affect those working from home.
Competition to get into top universities is as tough as it has ever been, so nervous parents are willing to pay handsomely for tutoring for their kids. You need an area of expertise—math, and specifically SAT math preparation, is always a favorite—but almost any subject will work. If you know how to market yourself locally, you can take advantage of parental paranoia and make money by tutoring right in your own home, or at a local library or coffee shop. Just make sure to do your homework on your local market in order to set prices and know which areas of expertise are most desired by parents in your area.
As you write your business’s market plan, consider creating a brand for your business. A brand is what makes your business standout in your customers’ minds. It is the total marketing package that includes your name, your logo, your promotional materials (business cards, brochures, stationery) your advertising and publicity methods, your business’s mission and its inherent value to your customers. Creating a brand will drive your marketing efforts and form a memory that customers will recall first whenever they need services or products like yours.
Market your talents to building contractors. People purchasing new homes can often be overwhelmed with the choices and possibilities in home decorating. Design some questionnaires for each major element and each major room in the house. Find out how the homeowner will use the home--are there children? Pets? Does the woman of the house wear high heels? Do the home's residents neglect to remove shoes? How will each room be used? Where might task lighting and ambient lighting be most appropriate?