I am a total newbie to marketing. I haven’t truly started my business, but I slow myself down with the logos, website, impatience, perfectionism. I look at the professionals in my field who already made it and think I can not match them. What did happen that I started a supportive community for my prospective clients and that is growing like a wildfire. It’s been just 3 months since I opened my mouth about what I do and things are really moving. Even though there is no dollar value, I am forming valuable connections. But because this community and my future full time awesome is my huge passion, it was easy to do. I somehow did not really care if it was perfect. Now I am realizing that I have no business or game plan so I am slowing down and will address this before it’s too late.
Just about every company has a website that has the potential to collect data from its customers. Furthermore, many businesses store their customers' data, personal information – even credit card numbers – in their company computers. But, how many smaller firms can honestly say they know the data is safe from identity thieves and hackers? Most small companies can't afford to hire a full-time data security specialist. That's where your home-based security consulting business comes in. If you've got a background in IT, you could be working as a consultant helping small businesses shore up their data security.
Be social. Whatever your business, whatever your venue, keeping your name in the air is key to internet success. Have a business account on Facebook, Twitter, and LinkedIn. If your business is graphically oriented, have accounts on Flickr and Tumblr as well. Whenever there is news of any kind—a new contract, a new page, a new entry, a new photo—cross-post it to all your social media sites. Also make sure those sites link back to your main website, and that your website has links to all of them.
If you have employees who work remotely, know that your official company address matters for tax purposes. For example, small business expert Gene Marks has a home-based business with 10 employees who all work remotely. He uses a post office box as the official address of the business, so employees get reimbursed for the miles they drive beyond the official address to get to a meeting.
Strauss advises that you should never lose sight of this advantage as your business grows. If you play your cards right, you will reach a point when your house has become too small for your venture. Now that you can afford to get your business its own space, Strauss shares this lesson: “The main reason you were successful enough to move out was that your overhead was low. Keep it that way. Run a lean and mean, low overhead, entrepreneurial machine out there in the real world, and you can’t go wrong.”
A friend in Boston made a living doing this. He had lived in the Netherlands and was fluent in Dutch. He contacted companies who sent people to the Netherlands to work and live, and offered to provide not just his language expertise but important information on Dutch culture and living in the country. It worked. If you’re from or have lived in another country, consider channeling not just your language but your cultural expertise into a new career.
I will send you an email with some thoughts on how we could work with you in fish farming. In the meantime I have also registered you for our Ecolonomic Action Team Community and you should start to attend our live webinars and watch replays when you cannot attend live. You will learn a lot for FREE and meet many other people who can help you in your business.
Yet another common problem encountered by home-based business people is frequent distractions that reduce productivity. In fact, distractions are everywhere for people who work from home. When faced with a difficult work task, it sometimes seems far preferable to run the vacuum, clean out a closet, walk the dog, have a snack, take a nap, raid the refrigerator, pull some weeds in the garden, or do any of the myriad other things that need doing around a normal household. In addition, people who work from home lack the motivation that peer pressure can provide in a regular office. They also face spouses and children who demand time and attention, as well as friends and neighbors who call to chat or stop by to ask favors.