If you don’t mind parading yourself around in public places as a side business idea, and enjoy a little attention, then working as a human billboard can pay a surprising amount of dividends. Renting out your beard, for example can earn you as much as $5 a day while having a brand logo tattooed on your shaven head for five years could pay as much as $7,000—though this type of earning opportunity is admittedly rare. This business idea is definitely not for the faint of heart, and is a little extreme for me, but nonetheless it's been done as a side hustle for many people. You can start by holding a placard or wearing a sandwich board. If you think this is a good side business idea, you can go all the way and turn it into a full on small business idea with enough hard work—plus you won't have to deal with all the issues other more complex businesses have to constantly think about (like reducing churn).
If you own a camera, starting a freelance portrait photography business could be a very natural way to turn your skills and passions into a profitable business idea. Start with doing free shoots for friends and family to build up a strong online portfolio, get familiar with your gear and the editing process, then you'll be able to get paid for photographing professional head shots and celebratory family moments as your side business idea. Get started by checking out this men's portrait photography class that regularly broadcasts for free on CreativeLive. Plus, once you have all the photography gear, you can earn a little extra side income by renting it out when you're not using it through online marketplaces like Fat Lama.
All homeowners are always on the lookout for ways to save on their utility bills. You can come to their aid by providing them with an audit of their house and giving them a breakdown of how they could accomplish real savings in heating, cooling and electrical use. You can go one step further and do the implementation and installation of some of your suggestions in their home yourself. Do a complete appliance audit, with efficiency ratings and calculations based on the age of the appliance. And don't forget the water heater!
With nearly 100,000 different custom extensions both free and paid available in Google Chrome's marketplace, there's a huge opportunity for creating a useful extension for people to use while browsing the web as a low effort business idea. One of my favorite Chrome extensions, Yet Another Mail Merge, which enables you to send bulk customized emails from within Gmail, gives you 50 free credits to send emails and gives you the chance to upgrade to a paid account to unlock more sending—a great upsell for the people who are getting value from the extension. Even free Chrome extensions like SVRF Tabs by SVRF, which replaces your new tab with stunning VR and 360º images, have the potential to bring in new users and eventually drive revenue for the startup's core business. Another fun example from a friend of mine, Kathleen Garvin, is Hide images with NOPE, a Chrome extension that hides images on the web pages you're browsing—to help eliminate distractions and keep you from seeing images (like those of certain politicians) that you may want to hide. This side business idea is particularly great because it also allows you to showcase your development skills—which can be put to work as an adjacent side business idea on a freelance basis alongside the Chrome extensions you launch.
The other thing that got me hamstrung in the beginning was the perfection trap that someone above mentioned as well. Good lord, the time I wasted tweaking and fretting and editing something “just one more time” before getting it out the door! I mean you wanna do the best work you can, but sheesh, you also gotta ship. So at the beginning of the year when I chose my 3 “words” or themes for the year, number one was “implementation.”
It used to be that if you had a product to sell, you also had to have a storefront and all the costs associated with it. These days, you can sell anything to anyone anywhere in the world. Whether you’re marketing the organic honey from your backyard apiary or selling personalized linens that you embroider yourself, you can find a market for your products online.
67. Virtual tech equipment: Make sure you have equipped your team with the right tools to stay in communication [and] send large files, or provide [them] access to systems. You want to ensure you remove barriers to performance by providing the right tools for virtual business. (Note: Tools such as instant messaging, wikis or message boards, and conference meeting software will help improve communication.)
52. Start networking. “Hibernating is fine for bears, but not for people,” says Edwards. “Identify and join social networks and local trade and business associations thatwill advance your business.” Russak of First Time Online recommends creating a Facebook page, Twitter account, and LinkedIn profile as alternatives to your website so you can “be in five places at once from the comfort of your living room.”
The only way you’ll ever know if your social media strategy is working is if you take the time to set some goals and objectives from the start. Far too often, businesses simply dive into posting content without really thinking through why, and nine times out of ten it’s these brands that end up quickly losing heart or running out of ideas. Take the time to set some goals focused on things such as increasing brand awareness, driving engagement, creating conversations and delivering an uplift in website traffic.
Define your product or service. Starting an online business gives you the benefit of having access to millions of customers, but you also have a lot more competition. No matter what you're trying to sell, you can bet that hundreds more online retailers have a similar idea. What differentiates your product from other similar products? To help your product stand apart from the rest, you'll need to find a niche.
The whole “building an audience” is challenging for me. I’m not much of a blog subscriber myself, and so I’m really not quite sure what makes a blog tasty enough for someone to subscribe to. I solve more of a technical business problem… one of those things that if you need it, you REALLY need it now. And if you don’t need it, then you’re not really interested in getting weekly updates talking about it (I would imagine).