You can also use PR techniques to position your brand for media attention. There are several techniques for getting other people to share your work. Of course, blogging is very effective, if you’re consistent. But, I’ve found press releases can also work well. If your press release gets picked up by media experts, you can expect other authority sites to link back to you.
The other thing that got me hamstrung in the beginning was the perfection trap that someone above mentioned as well. Good lord, the time I wasted tweaking and fretting and editing something “just one more time” before getting it out the door! I mean you wanna do the best work you can, but sheesh, you also gotta ship. So at the beginning of the year when I chose my 3 “words” or themes for the year, number one was “implementation.”
The only way you’ll ever know if your social media strategy is working is if you take the time to set some goals and objectives from the start. Far too often, businesses simply dive into posting content without really thinking through why, and nine times out of ten it’s these brands that end up quickly losing heart or running out of ideas. Take the time to set some goals focused on things such as increasing brand awareness, driving engagement, creating conversations and delivering an uplift in website traffic.

Maintenance work from the comfort of your garage or basement is challenging on two fronts: overall set-up (equipment, ventilation) and finding clients. Take shoe repair. Ben Roush, a cobbler in Omaha, Neb., says that used finishing machines (with the proper buffering and sanding devices) go for $10,000; stitchers, $1200; and hydraulic presses for adding glue, $300. Some repair work requires more electrical power, too: 220 volts versus the typical 110 volt capacity in most houses.
Fantastic post Corbett!! I was referred to this article and it’s just what I need! I am actually working with a Mastermind group and a Mentor..I’ve wanted to do some sort or ebook or product ever since I first started my blog…but had no idea where to start. So I’ve just been blogging along (love it) throwing in sponsored ads here and there until now…2 years later :)

If you had a knack for standardized tests and had no trouble acing the SAT, ACT or other college exams, why not start tutoring high schoolers as a side business idea? Parents of all economic backgrounds are more than willing to shell out upwards of $100/hr to the right tutor, if it means their son or daughter will get admitted to the college or university of their choice. See this quick checklist for starting an SAT tutoring business from the Work At Home Mom. Whitney over at Rookiemoms also has a cool story to share about a stay-at-home mom making $40/hr helping kids out with homework and turning it into a profitable side business idea.

One of the online world’s hottest professions at the moment, this business is a gold mine for the tech-savvy entrepreneurs. While everyone’s slightly obsessed with getting their sites SEO optimized, not many people can actually wrap their heads around this topic. If you decide to go into this field, you can think about offering link building, content creation, on-page SEO optimization and similar one-off packages. 


An important part of the home buying process is having a professional home inspector go through the house to determine the condition of the building and point out any potential problems. A home inspector needs to meet the state regulations for the profession, which varies from state to state, although anyone who has worked in the construction or housing industry will have a leg up. Median salary: $52,000.
Then I worked my way through the Defining Audience and Differentiation courses in Fizzle and finally buckled down, stopped being lazy, and did the work. And it *was* work — I spent a good 2-3 months getting uber-clear on my points of differentiation/USP/positioning and creating a clear plan for how I could best articulate that in my biz. Afterwards, everything got easier: what to write about, what services to offer, who I (very happily) serve, and the whole 9.
And it's an ideal home business opportunity, especially as ecommerce is so easy to get into now. One of the main barriers to operating a successful e-commerce business is finding the right product or products to sell; the other is providing the kind of online environment that will make people want to buy from you rather than competitors. 8 Rules for a Successful Ecommerce Website provides information on how to do this.
Long term: Persistence. The idea of a business overnight success is as uncommon as the proverbial three-dollar bill. In reality, the latest craze or hot item is most often the result of years of hard work and perseverance. In the case of Johnny Goldberg and his Spinning exercise craze, it took more than five years from the time he developed the idea until Spinning broke onto the national scene in a big way. Johnny could have given up many times along the way, but he didn't, instead pushing his idea until it eventually caught on with the exercising public. You might have the greatest idea since sliced bread but, if you aren't willing or able to hang in with it for the long haul, then you'll potentially miss enjoying the gold at the end of your rainbow.

Employed techies planning to earn some extra side income can leverage their software and hardware skills by offering home-based computer repair services as a business idea that engages their passion. If this rings a bell, you can start with a modest one-man tech team before envisioning a scaled-up operation as massive as Geek Squad. Remember, you can provide home service locally as a starting point to this business idea, as well as offer remote support through online messaging and video calling services before making your way into a retail setting. 

undergoing training in fish farming and setting up a small-scale fish farm at first. The most important thing is how to feed fish? to buy fish feed on the market or manufacture your own nutrition-balanced fish feed pellets with fish feed machine. It is economy to produce fish feed by yourself, as fish feed extruder technology is becoming more and more advanced.
Need help deciding which business structure is right for you? Try our Start a Business Wizard or check out our handy business structure comparison chart. LegalZoom’s business formation services include filing your paperwork with the state, obtaining your EIN from the IRS, and connecting you with independent lawyers and tax professionals through our business legal plan to answer any questions you might have.
To improve your chances of success in business, it’s essential that you do your homework and research your business idea. Identify your target market and analyze the competition. To find a profitable niche for your home-based internet business, you have to find the crossroads between what people want and what you’re passionate about. John Jantsch, author of Duct Tape Marketing said it best: “Bring the best of your authentic self to every opportunity.”
Strictly speaking, this isn’t really an at-home business, as most of the work takes place outside the home. But for dog lovers who don’t want other people’s pets staying overnight, dog walking is a viable business idea with a low barrier to entry. Still, there are considerations including researching the state of your local dog-walking market and addressing licensing and insurance concerns.
I think the biggest killer of new ventures is good ideas. A good idea sparks the imagination, causes the founder to invest heavily in a dream, and much of that investment goes into building filters to bad news, which ensures you will be way too overconfident and prevents you from transforming a good idea into an idea that works. The end result can get pretty ugly, and usually involves uncontrollable crying. (That’s right. Real men cry.) As an idea man, I have learned the hard way to distrust my ideas. Better to start with some problems worth solving that I am uniquely able to address and build a simple MVP prototype with no expectation that it will work. Then find out what is wrong with it, fix it, repeat.
Ultimately, starting an online business is similar to starting a business with a physical storefront. You’ll still need to do business planning and you’ll benefit from making sure you understand your tax obligations from the start. Just don’t underestimate the importance of putting together a functional website and getting it in front of your target market.

The whole “building an audience” is challenging for me. I’m not much of a blog subscriber myself, and so I’m really not quite sure what makes a blog tasty enough for someone to subscribe to. I solve more of a technical business problem… one of those things that if you need it, you REALLY need it now. And if you don’t need it, then you’re not really interested in getting weekly updates talking about it (I would imagine).

Hi hello I’m new distributor of 1company at the phillipines, I was member on feb.2014 , and I want to know how to make online business, to make people knows about our product, I want to build website? Anybody can tell me how,? Our company name was alliance in motion global,(AIM GLOBAL) in short, any body can tell me on how to do make more audience on online business, anybody can help how to do ? Thank you so much :


Almost everyone has a few boxes of books stashed away in the house somewhere. Why not make a business out of them? In order to gain customers--especially repeat customers--you will need to have some regular shop hours. Make your shop known for something-a specific category (or two) of books, having some first editions for sale, all paperbacks a dollar and all hardcovers two bucks, and/or a swap program. Maps, illustrations, postcards, greeting cards and magazines are good sidelines to include in your shop.
83. Family time is sacred. For those that have clients in different time zones, clearly define the hours you can be reached by phone. I live on the East Coast and have clients on the West Coast—a three hour difference. They can be getting ready to leave work and want to call, and I could be ready to go to sleep and not at the top of my game. There will be times that you’ll need to burn the midnight oil, but it should be an exception, not a daily occurrence.
Then you can move into more actionable online courses like Modern Web Design on CreativeLive and Learn Web Design and Profitable Freelancing on Udemy will teach you everything from foundational web design knowledge to earning your first freelance income as a web designer. On top of that, you can take even more immersive courses and learning experiences with access to direct instructor feedback and personal mentorship with platforms like Treehouse, LinkedIn Learning and General Assembly to get up-to-speed even quicker with this career path and listen to my podcast interview with Ian Paget about how to become a freelance designer as a side business idea.
If you’re the sort who takes apart the computer for fun, operating an electronics repair shop out of your home is a natural decision. In particular, repairing iPads and other tablets would provide you with a great deal of business, as many tablet users are looking for a less expensive way to fix smashed screens and other damages that can be costly through the manufacturer. Median salary: $49,170.
Great post. My husband has been selling used books on-line for 10 years…It’s not enough to fully support our family of 6, but it does afford us a lot of flexibility. We both work other odds and ends spot jobs and it ends up working out. We have also had the flexibility to be volunteer managers at a church camp in the summer. (Right now the camp can not afford a manager) I’m pioneering a women’s conference and event ministry. I’ve always been very greatful for the freedom we have. My husband helps at the kids schools, apointments are easy to make, and the stress is less. It’s been a sacrifice in some ways but worth the gains in time and flexibility for sure.
I find that a lot of people want a turn-key business – one that doesn’t require a lot of capital to start and maintain. Unfortunately, the majority of the businesses listed here either require significant start-up costs because in a lot of them you need liability insurance, licenses, money to buy the inventory to start the business, and or a physical location in order to operate.
It turns out, he thought the process of starting a business was really complicated. "I don't want to go through all that stuff," he said, "unless I'm absolutely sure my idea is perfect." Like a lot of would-be entrepreneurs, he was stalling because he was intimidated by the apparent complexity of the administrative and legal tasks involved in starting a business.

Keep your clients well informed: When clients spend their money on you, they want to be kept apprised of your progress, not only to stay in touch with the project, but also to keep a watchful eye out for problems before they get out of hand. Do your clients a favor, and keep them informed about your project’s progress. Whether the news is good or bad, your clients and customers will appreciate your forthrightness and candor.

Techies can hedge their bets by doing some trouble-shooting work, too. On the service side, "the margins can be high because you're not competing with global operators," says Avron Barr, principal at Aldo Ventures, a software technology consulting firm in Aptos, Calif. Taken together, the "software publishing" bucket--which the IRS takes to mean both coders and help-desk types--boasts an average 14% pretax margin.
Online shoppers are getting more and more conscientious about their choices, and especially so when it comes to beauty products. Running a beauty shop that’s built on strong ethos and values that resonate with nature and animal lovers is one of the hottest online business ideas right now. Tropic Skin Care seems to be doing a great job at connecting with these shoppers.

Hi, I really enjoyed this article. I think everyone has a skill they can market like being a VA, writing, web design etc for some extra cash. I think the main thing to consider when starting a business is if you can run the business with your day job. It’s great if you can build a service based business to work from home but it takes time to build these business to replace a wage – it took me three years. Great post!
On the minus side, working from home can pose challenges, too — for example, having limited space in the home, difficulty separating work from family life, and issues with neighbors. So think about whether your business idea, work style, and family life are a good match for a home-based business. Some businesses and homes are a perfect fit, while others might pose too many challenges.
I’ve found that fear often stops aspiring consultants from starting a consulting business–or any business–and on my blog, I talk about how to overcome those fears. I also talk about practical, concrete things you can do to start and run a successful consulting business, along with tools, tips, tricks, and techniques for automating your business and keeping costs to a minimum. The info I give is applicable to most other types of businesses as well.
I have a friend that is the city manager of a town of about 25,000 where his main task is processing requests for building permits. Actually a volunteer-type job, no salary. But he makes a bunch of contacts every day, and his address book is huge. So he is busy all year except the Holidays. To fill in this time he started a Christmas tree lighting service (houses, lawn ornaments, etc.). In this 3-month period he makes enough to keep him going the rest of the year.
1. Create a work environment you feel good in. And that includes investing in professional office equipment and furniture. “Everyone is vulnerable to repetitive stress injuries from using office equipment,” says Paul Robert Edwards, coauthor of Working From Home as well as a Small Business Development Center consultant. “So take care to get things that fit you ergonomically. Particularly important are your chair and your keyboard.”
Like drinking beer? Why not try making it yourself as your side business idea? With enough patience and skill you might end up brewing something that others are willing to pay to drink. Pick up an easy-to-use starter kit from Mr. Beer online, invest the time it'll take to perfect your craft, make a unique brew and start shopping it around to friends & family to see what they think of this side business idea.
Software drives businesses today. This is a fact not lost on individuals and companies attempting to earn a profit, make a name for themselves, or simply get things done. As a result, the job outlook for software developers will be much sunnier than prospects for many other occupations—creating massive opportunities for this business idea well into  the future. In fact, it won’t take you long to find a good-paying software development project as a side business idea on sites like Upwork, Guru.com, and Freelancer. LinkedIn also recently launched their brand new freelancing platform, ProFinder which has a dedicated section just for hiring talented software developers.

Starting any kind of business needs knowledge and experience in the related field. If you are new to the fishing business, It might be a good idea to start small and gather experience as you progress. Managing a business requires many of the administrative skills, be it fish farming or any other business. It also means that you will not have a boss to give you directions and you will have to make all your decisions on your own, if you do not have any partners.

The type of business you have, its size, and the amount of risks concerning liability or other possible threats will determine the insurance coverage you will need. Insurances include those that can be attached to your present homeowner’s or vehicle policies (if your vehicle is used in your business); separate commercial business policies; employees’ insurances; disability, life, and health insurances for you; and other specialized ones. Talk to a licensed insurance agent who represents numerous carriers to find the best policies. If you need health insurance, local business owner organizations usually have discount group plans for members.
Set up a merchant account. Service businesses in the past had to generally rely on cash or check—setting up an entire credit card processing system was a thankless, expensive task at best. Using a service such as PayPal makes it possible to accept virtually any form of credit or debit card for your services, and includes dispute resolution should the need arise (and it will arise).
Your skills are the things that you can do. The difference between talents and skills is that talents are passive and skills are active. Or, to put it another way, you're born with talents but you develop skills over time as you learn. For instance, a creative person may have excellent skills for drawing or writing or design. A person who has a talent for attending to detail may have strong accounting or organizational skills.
Ultimately, starting an online business is similar to starting a business with a physical storefront. You’ll still need to do business planning and you’ll benefit from making sure you understand your tax obligations from the start. Just don’t underestimate the importance of putting together a functional website and getting it in front of your target market.

Even the portrait and general-interest options, though, aren’t really for beginners. Photography businesses can be complex operations, with lots of equipment required and years of portfolio and relationship building necessary to really get steady income flowing. Still, if you’re a hobbyist already, starting a photography business as a side operation is a great way to make some extra money and possibly begin a career change.
I believe that one of the grandest issues are #8. I personally give the emphasis on #8 , because it can become difficult without having supportive individuals around,and as human being we can only do so much by ourselves we must seek the wisdom of others and their guidance from time to time. Networking is key to success and having a passion for what ever you inspire to achieve.
One evening, I decided to list a couple of the spare parts on eBay to see if anyone would buy them. I would like to say the parts went like hotcakes and it was an overnight success, but sadly they didn't. Thankfully, I decided to try again with slightly different listing text and managed to sell one of the spare parts for the grand sum of £100. One down and only 200 to go. At this rate, I would be able to see my desk in three years.
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I think the biggest killer of new ventures is good ideas. A good idea sparks the imagination, causes the founder to invest heavily in a dream, and much of that investment goes into building filters to bad news, which ensures you will be way too overconfident and prevents you from transforming a good idea into an idea that works. The end result can get pretty ugly, and usually involves uncontrollable crying. (That’s right. Real men cry.) As an idea man, I have learned the hard way to distrust my ideas. Better to start with some problems worth solving that I am uniquely able to address and build a simple MVP prototype with no expectation that it will work. Then find out what is wrong with it, fix it, repeat.
When you have your name decided on, you have to register it. Nominet is the official registry for all UK domain names. The UK Domain by Nominet provides free expert advice helping businesses to achieve more online. The domain search and domain name comparison tools will help you to check that your chosen .UK domain is available, then present you with a selection of accredited registrars to choose from, giving you information on each so that you can make an informed decision to buy a domain with confidence.
When Disbrow set up her business, she says jumping through the hoops was pretty easy. Her city required her to register her business and fill out a few pages of paperwork. “They just want to make sure you’re not running a dentist office out of your garage,” she says. “But if I hadn’t known about the requirement for registering, I could have gotten in trouble.”

You are not going to be able to start a manufacturing business in a residential neighbourhood, for example, and any business that involves a lot of clients coming and going is sure to upset the neighbours. See What You Need to Know Before You Start a Home Based Business for more about the factors you need to consider before starting a business in your home.


5) Personal fulfillment – Running your own business online can be a very rewarding and gratifying experience. No matter how big or how small your idea is, by doing something you’re passionate about, your journey to success can be much easier and fulfilling. Ben Silbermann, co-founder and CEO of Pinterest says, “If Google teaches you anything, it’s that small ideas can be big.”
Sure, there are a lot of graphic designers out there, but there are far more Websites, companies and organizations in need of design work than there are designers. That’s the good news. The more difficult news is that graphic design does require a certain level of expertise and possibly some pricey software, although designers can often get by without necessarily having the most expensive applications on the market.
You can start simply by using the Web’s free pages for business advertising that are part of the benefits of a business ownership membership, or by testing your products’ sales potential at online auctions sites. If your preliminary sales are good, you can then purchase a domain name/URL and build a basic site with tools like Microsoft’s FrontPage or Adobe Dreamweaver; or hire a Web designer.  Keep web your site simple and easy to navigate. You can use PayPal to first accept online payments. If your Internet sales increase, consider adding a shopping cart program and applying for a merchant account so you can offer credit card processing. (Your site should be hosted by a service that provides a secure server for your credit card orders.)
Taxes become significantly more complicated with a home-based business. Self-employed persons are allowed to deduct business-related expenses—such as wages paid to others, the cost of professional services, shipping and postage charges, advertising costs, the cost of office supplies and equipment, professional dues and publications, insurance premiums, automobile expenses, and some entertainment and travel costs—from their income taxes, but are also required to pay self-employment taxes. People who work from their homes may be eligible for another tax deduction known as a home office deduction. The home office deduction allows individuals who meet certain criteria to deduct a portion of mortgage interest or rent, depreciation of the space used as an office, utility bills, home insurance costs, and cleaning, repairs, and security costs from their federal income taxes. Although the Internal Revenue Service (IRS) has set strict regulations about who qualifies for the deduction, about 1.6 million people claim the deduction each year. According to Gloria Gibbs Marullo in an article for Nation's Business, the savings can be considerable: a sole proprietor living in a $150,000 home stands to save about $2,500 in actual taxes annually.
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.

Fiverr is a great place for first-time freelancers who might not have tons of experience and want to build up a portfolio of their work. You'll be able to complete simple tasks ranging from logo design, to creating animations, or even drawing a company logo on your forehead. While this side business idea likely won't be growing into a million dollar startup for you, it can still be a platform for funding your next big business idea. Want to learn more about Fiverr's history and how to get the most out of selling on the platform? Listen to my interview with Fiverr CEO Micha Kaufman.

EatWith is a great way to test the waters as a chef for your side business idea, and if you have enough rave reviews you might be able to turn your knife skills into a full-time endeavor where you're leveraging your network to book catering events. This side business idea is built heavily upon getting happy referrals, so be sure to over-deliver for your first customers, and ask if they know anyone else who could be in need of your catering services.
To be a consultant, you need to have an expertise in something so you can market yourself as an advisor to others looking to work in that area. Perhaps you managed several large warehouses in your career with a drugstore company, you did all the marketing for many years for a large shoe manufacturer or you set up a chain of beauty supply shops or take-out restaurants. You can use this experience to help others do similar things without making the same mistakes that you made along the way.
There are many different ways of getting into the jewelry business and many different types of materials with which you can work. Working in metal will probably require the most in the way of specific tools. You need to be able to heat the metal to manipulate it, and you need metalworking tools to cut and engrave it. But there are many other materials that you can work with to make jewelry--glass, plastic, beads, feathers, even wood, to name just a few.
Bob Lotich has over 10+ years experience writing about Biblical personal finance and is the best-selling author of 5 books including Managing Money God's Way. His writing has been featured on Forbes, The Huffington Post, Yahoo Finance, CBN, Crosswalk, Patheos and others. He has been a full-time blogger and author since 2008 and loves uncovering financial wisdom in the Bible as well as discovering the best ways to help you put more money in your pocket.
Yoga is getting ever more popular, which means yoga instructors are more in demand than ever—making this another physically rewarding side business idea. Link up with a local yoga studio to teach nightly classes or offer personalized yoga in-home at a higher rate to pursue this kind of emotional and physical balance with others, during your free time while helping your bank balance, too.
Car flipping can be a fun way to turn your love for cars into a quick side business idea if you have the capital and a stomach for the inherent risk. Buying and selling cars is similar to other “buy low, sell high” business models, but the profit potential per hour invested can be very high. According to Jeremy Fisher at 3HourFlip.com, the trick is to learn how to make car deals come to you, so you can minimize your time invested and maximize your profit on each flip with this side business idea.
Any ideas for me? Am disabled physically/mentally …I had a side job stuffing envelopes..My boss was so thrilled with me and my partner he fired a bunch of workers as we could pull off the bulk of his work!…We got paid well when the economy went upside down we noticed our pay decreased but still made enough to pay 3 house bills. Since about 6 months ago my boss I think lost his house …I remeber his last visit he was so stressed saying he almost had 2 foreclose emergencies:(
Car flipping can be a fun way to turn your love for cars into a quick side business idea if you have the capital and a stomach for the inherent risk. Buying and selling cars is similar to other “buy low, sell high” business models, but the profit potential per hour invested can be very high. According to Jeremy Fisher at 3HourFlip.com, the trick is to learn how to make car deals come to you, so you can minimize your time invested and maximize your profit on each flip with this side business idea.
Online sites like Etsy and ArtFire are platforms that make it extremely easy for crafters who can produce a steady supply of quality handmade items, like crocheted blankets or unique painted glassware. Startup costs are extremely low if you purchase your materials in bulk from a craft supplier, and if you can turn around orders quickly, you'll be making a profit in no time at all. It's even possible to turn your store into a full-time gig.
The type of business you have, its size, and the amount of risks concerning liability or other possible threats will determine the insurance coverage you will need. Insurances include those that can be attached to your present homeowner’s or vehicle policies (if your vehicle is used in your business); separate commercial business policies; employees’ insurances; disability, life, and health insurances for you; and other specialized ones. Talk to a licensed insurance agent who represents numerous carriers to find the best policies. If you need health insurance, local business owner organizations usually have discount group plans for members.
11. Don’t underestimate the importance of branding. “Branding is the most important thing when building an identity for your company,” says Michael Di Pippo, founder of Penfishingrods.com. “The objectives that a good brand will achieve include delivering the message clearly, confirming your credibility, connecting your target prospects emotionally, motivating the buyer, and [securing] user loyalty.”
Even the portrait and general-interest options, though, aren’t really for beginners. Photography businesses can be complex operations, with lots of equipment required and years of portfolio and relationship building necessary to really get steady income flowing. Still, if you’re a hobbyist already, starting a photography business as a side operation is a great way to make some extra money and possibly begin a career change.
I am urgently looking for positive investment opportunities and running business partnerships for my investors to invest in, my investors have available required investment capital and looking for any investment opportunities to invest in like a silent partner i need serious business investment opportunities with income generating value i am looking more on long term partnership investments which have good profit margin and need additional capital for expansion. Kindly get back to me if you have a profitable/lucrative project via email: dennisreardon@outlook.com

If your home business will be in the same industry in which you worked for a former employer, make sure you are free of any non-compete agreements that you may have signed. Meet with your lawyer to consider any business liabilities and for any disclaimers you should have drawn-up for legal protection. A lawyer can also recommend contracts you should have if you plan to work as an independent contractor or to subcontract work out.

Price of 93digital.co.uk says companies should make sure they define their target audience and who they’re marketing to. ‘If you set up a Facebook ad campaign for anyone between 20 and 30 in the centre of London, you’re not going to get value for money, so it’s about defining those personas,’ he says. ‘What are the pages they might like on Facebook? What kind of interests do they have? Make sure you target that advertising in as much detail as possible.’
You can use your own name in your business, like “Myers’ Painting and Wallpapering,” and like this example, it should indicate what product or service you are offering. If you decide to take a fictitious name, you will have to register it with your county and state as a d.b.a. (doing business as) and publicize it to ensure it is not already in use.
Another big suggestion is finding small and easy ways to test business ideas and assumptions. I think this is implicit in your post. For example, if you have an idea for a digital course, you may do a free webinar on the same topic first. If you can’t get enough people to show up for a free webinar, then there probably isn’t enough interest for a paid product on the topic.
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