I kind of “fell into” my at home business. I was a customer of their website division a few years ago. When my husband got downsized – I closed my business and started working with my current company. It’s been such a blessing to be able to stay at home (2 girls in elementary school) and help contribute to our family. When our company started another division helping non-profits with alternative funding – it was something I was passionate about. I feel very blessed to have found the real deal with my at home businesses and in the two years I’ve been with them – it all keeps getting better.
Building a solid customer base is much easier said than done. At the heart of the process is creating an organization that values its current customers and goes out of its way to ensure their satisfaction and happiness. Customers are smart — they can tell whether they are high or low on a company’s list of priorities. If they sense that you don’t care much about whether they do business with you, they’ll likely jump ship as soon as another company that really does care about them comes along.

1) A super short commute? The most obvious home business advantage is the lack of commuting necessary. No more minutes or hours spent each working day sitting in a car, on a bus or subway fighting your way to work. For many home-based business owners, their commute consists of just walking down a flight of stairs. (Of course, this advantage is wiped off the board if you don't actually work at home but have to travel to customers and clients.)
Though certainly not for everyone, recycling the containers from products left strewn around on the ground can become a surprisingly decent side business idea if you put in the time. Attending events like street fairs and outdoor concerts can be a great starting place. Put on a clean shirt, jeans, apply your sunscreen, grab a cheap pick-up tool like this one, sturdy plastic bags, and you can sell them for upwards of $4.00/pound on eBay.
Enjoy plenty of flexibility. One big pro of running a home-based business is that your home office is just a few steps away. So if you’re a night owl whose prime work hours are from 10 to midnight, you can take advantage of that without having to drive to a commercial office and let yourself in after everyone else is gone for the day. Working from home, without set office space size and costs, also gives you the flexibility to scale up or down as needed. For example, if you grow quickly and need to contract or hire more help, you don’t have to worry about whether more workers will fit in the office space you lease. On the other hand, if business slows and you need to streamline temporarily, you’re not stuck with more space than you need.

Excellent information. I will be sharing this article with my list since most of them are beginning online marketers. I really resonated with #1 and #7. I was so hesitant to produce my first product. I think it had to do with not thinking it was anything that people would want to buy. Also, I did a whole lot of thinking and learning before I ever started. I think a lot of people fall into the trap of thinking they need to know everything before they even get started.

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Boats that are hauled out of the water for the winter or even just for mid-season repairs will need the hull cleaned. And depending on the type of boat, it is a good time to give a major cleaning everything else too--the decks, the sleeping quarters, the head, and the holds. Start by approaching homes that have a boat sitting in the yard. Or you could market your services to the marina to contract you to do the boat cleaning it offers to customers.
Every household has a number of appliances, large and small. You can work on your own or on contract with appliance stores to cover their warranty service calls--or, best of all, you can do some of each. Plan to start slow and build your customer base on recommendations and referrals based on work well done. Consider developing relationships with contractors to be the go-to person to install appliances in newly constructed houses.
Spencer, my friend’s bro shoots for the National Geographic. He saw the plain photography market slow down with all the digital media within the beginner’s reach. So he turned in around and now promotes language and culture preservation using photography. It’s so cool. As soon as you said “inspiration”, my heart jumped. I am very visual so I would totally buy it. It gets my emotional brain.

I really loved the way you explained, For me the biggest mistake was the point #7 Spending too much time thinking and not doing, I think it fooled me and stopped me in proceeding towards the success in online business. Now, i have to keep an eye on these mistakes to stay away and I am going to put some serious efforts to get my dreams. Thanks for the Tips, long live “fizzle”.
The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven't changed at all. If you're just starting a small business online, stick to this sequence. If you've been online awhile, do a quick review and see if there's a step you're neglecting, or never got around to doing in the first place. You can't go wrong with the basics.
I’m glad you mention how working from home allows you to not have to pay rent or employees and your home is already furnished so you don’t have to buy office furniture and equipment. You would probably want to make sure you have a reliable computer that is able to handle the business as well as any other equipment that you would use for the services. In order to figure out what exactly you do need, you’d probably want to figure out the type of business to start by checking out what opportunities are available online and then make sure you have the technology and other necessary tools for the service or products you’ll be providing.
To improve your chances of success in business, it’s essential that you do your homework and research your business idea. Identify your target market and analyze the competition. To find a profitable niche for your home-based internet business, you have to find the crossroads between what people want and what you’re passionate about. John Jantsch, author of Duct Tape Marketing said it best: “Bring the best of your authentic self to every opportunity.”
I have owned several Internet business’ and the one thing that I have learned that I tell people is start out small and work to big. Give yourself time to grow, see what works, and build some cash flow. I was so excited and had so many “big” ideas when I started my last business that I flew out the gates with guns blazing. This cost me time and money that I didn’t really have yet.
No matter which way you do it, it’s passive income—money you earn while you sleep because you put these products up for sale on your website and a customer can buy and download them any time of day or night, automatically. All you have to do is check the sales periodically to see what topics or types of products are selling best so that you can make more of those.
The German Economist Schumpeter once said that there are “no original ideas”, only new combinations of old ones. Curation of curiosity-fueling content is an intriguing and little-known business model. One of the best success stories out there is Brainpickings – a platform that describes itself as “an inventory of cross-disciplinary interestingness, spanning art, science, design, history, philosophy, and more”. The subscription-based model and successful utilisation of affiliate links have turned the blog into a self-sustaining business.
If you can write copy that gets people excited about purchasing what your client has to sell, you can make good money in this business. Unless you are highly experienced from working in the copywriting field, take a course. There are online courses or classes at community colleges and universities that can give you a leg up in getting savvy at writing copy for brochures, catalogs, advertising and, of course, marketing copy for the web.
Great post. My husband has been selling used books on-line for 10 years…It’s not enough to fully support our family of 6, but it does afford us a lot of flexibility. We both work other odds and ends spot jobs and it ends up working out. We have also had the flexibility to be volunteer managers at a church camp in the summer. (Right now the camp can not afford a manager) I’m pioneering a women’s conference and event ministry. I’ve always been very greatful for the freedom we have. My husband helps at the kids schools, apointments are easy to make, and the stress is less. It’s been a sacrifice in some ways but worth the gains in time and flexibility for sure.

I have always loved a bargain and enjoy shopping around for the best deals before committing to a purchase. Over the years, I have negotiated with suppliers for the best prices and services for my clients. Now, I had to do it for my own business. As a small start-up, funds were initially low – and at times non-existent – so committing to long-term contracts was not always practical.
If you want to find a profitable online course idea in the next 3 days, join my free online course Find a Profitable Business Idea today. It'll walk you step-by-step through the process I've used to generate more than $15,000 in online course sales in a single week. Then once you're ready to start teaching your own online course, I recommend using Teachable, the easiest and most affordable platform to use for creating, hosting and selling your online courses. They also have a ton of free educational resources about how to get started with creating an online course (yes, even as a side business idea) when you sign up right here.
Have a talent for crafting or creating other handmade goods? From bracelets to phone cases, rings, furniture, and more, Etsy is one of the world's largest independent marketplaces that’s perfect for anyone who is creative and willing to sell their handmade creations. As long as you have the space, this can make for one of the best home business ideas that can be started as a side hustle with a very limited investment. Consider these 5 steps to starting an Etsy store, from Handmadeology. Then, after you're able to build your brand and grow your own audience, you can start an eCommerce site of your own and retain a larger portion of the revenue from your product sales—making this a very lucrative potential business idea if you're able to find an audience that loves your products.
If you have the next Harry Potter manuscript sitting in your drawer and the publishing industry hasn’t been kind to you, try self-publishing. Using tools like Amazon’s direct publishing or working with dedicated consultants like I_Am, you not only get the satisfaction of pushing your work out there but also retain 100% of your royalties! Don’t think you can write a good novel? Then stick to what you know – self-help is a money-making genre!

I have owned several Internet business’ and the one thing that I have learned that I tell people is start out small and work to big. Give yourself time to grow, see what works, and build some cash flow. I was so excited and had so many “big” ideas when I started my last business that I flew out the gates with guns blazing. This cost me time and money that I didn’t really have yet.
Other steps in the process of forming a home-based business include selecting a legal structure, filing a fictitious name or "doing business as" statement, and obtaining any needed permits or licenses. The entrepreneur should also evaluate the risks associated with the business venture and make any necessary arrangements for health, life, liability, property, or business interruption insurance. Since it is sometimes difficult for a home-based business to be taken seriously by customers or creditors, it may be helpful to communicate a professional image through stationery and business cards, a separate phone line answered with a formal greeting, and distinct working hours.
while everyone else sits around and watches the superbowl, american idol, or the fake news shows, go out and learn to make money on absolutely everything you do. any resistance to this just costs you money and time. Do alot of different things or one main thing but make sure you earn money at it. make driving to work pay you. make going on vacation pay you. make going to the store pay you. it is the ONLY way you will make your financial dreams come true.
Home based business opportunities are everywhere: There are 38 million home-based businesses in the U.S. — this means that starting your own business from home is more common than you might expect! Your neighborhood might be full of home-based entrepreneurs who are succeeding in business on their own terms, working from home and perhaps selling online.
But many people put themselves in a very similar position by starting home-based businesses without considering the profit angle. Business is about profit, and without sufficient profit, you'll never have enough income to even pay the bills, let alone generate wealth. (For more on creating a business that actually produces income, see Change Your Business Model and Watch Your Profits Soar!)
I am urgently looking for positive investment opportunities and running business partnerships for my investors to invest in, my investors have available required investment capital and looking for any investment opportunities to invest in like a silent partner i need serious business investment opportunities with income generating value i am looking more on long term partnership investments which have good profit margin and need additional capital for expansion. Kindly get back to me if you have a profitable/lucrative project via email: dennisreardon@outlook.com
We don’t manufacture as much in America as we used to, but the phrase “American made” still means a lot to some people. Artisanal items are also popular, making now a great time to start a furniture-making business. This might not be the easiest idea to start from scratch, but if you already own the equipment you need, you can start producing pieces to sell at fairs and online on sites such as Etsy.
Find an audience for your passion or hobby and you’re all set to monetize something you love via a niche website as a side business idea. That of course, is easier said than done, something not intended for the faint of heart. Prepare to invest a lot of your time, but if you can hurdle the steep challenges and positively answer a few key questions on whether the website business idea you’re thinking about is profitable, then you can begin building it.
Having a user-friendly, attractive website that was cost effective to implement and run was key. We are an online company through and through, and we have to communicate our brand message on the website through engaging content and imagery, as well as ensure we deliver a high standard of functionality for our customers. Through the use of a reasonably-priced front end and subscription marketplace we feel we’ve been able to achieve this.
If you have a way with words and know how to make the keyword-friendly, beautifully designed, SEO-optimized landing pages, why not charge other companies for your services and turn it into a money-making side business idea? Even a short landing page is worth a couple hundred bucks in most cases, and so much more if you know how to pitch your prospects well. If you want to get started with your business idea of becoming a landing page specialist or freelance copywriter, check out Len Smith and Sean Kaye's awesome course on Udemy, Copywriting Secrets: How to Write Copy That Sells.
For a small business on a modest budget, advertising must be cost effective, as the price can be prohibitive. ‘Businesses looking to take on advertising must weigh up their ROI,’ says James Blackman of CocoonFX Media. ‘If, for example, you’re considering an advert for £1,000 in a magazine with 12,000 readers, ensure that magazine is very much your target audience.’
If you have employees who work remotely, know that your official company address matters for tax purposes. For example, small business expert Gene Marks has a home-based business with 10 employees who all work remotely. He uses a post office box as the official address of the business, so employees get reimbursed for the miles they drive beyond the official address to get to a meeting.
Sure, there are a lot of graphic designers out there, but there are far more Websites, companies and organizations in need of design work than there are designers. That’s the good news. The more difficult news is that graphic design does require a certain level of expertise and possibly some pricey software, although designers can often get by without necessarily having the most expensive applications on the market.
Over the past five years, Northern Industrial has grown 40% each year and now has customers all over the world and more than £9m worth of stock. We have supplied the Pirelli factory in Argentina, a beverage factory in South Africa, the US Air Force, and an oil rig off the coast of India. Not bad for a small family company starting off with a £19.99 website.
The trend of healthy eating is here to say. Yet with so much contradictory advice online about what is good for us and what is not, more and more people turn to professional nutritionists for specialist tips and guidance. You can easily find free online courses to learn the fundamentals of this profession and start offering personalised nutrition plans online.

Packaging your skills and knowledge into a downloadable eBook that delivers value to those seeking to learn a skill, advance in their careers, or start their own businesses, makes for a strong value proposition if you target the right audience. Check out Leslie Samuel's great guide to selling eBooks online and start building your strategy around this side  business idea. This class with Tara Gentile on CreativeLive will also show you how to use your existing body of work to write an eBook within the next week. Put in some serious work with your eBook, build an audience and you'll have a platform to pitch traditional publishers on landing a book deal—then you can write one of the best business books and really build your personal brand.
I kind of “fell into” my at home business. I was a customer of their website division a few years ago. When my husband got downsized – I closed my business and started working with my current company. It’s been such a blessing to be able to stay at home (2 girls in elementary school) and help contribute to our family. When our company started another division helping non-profits with alternative funding – it was something I was passionate about. I feel very blessed to have found the real deal with my at home businesses and in the two years I’ve been with them – it all keeps getting better.
Kayla Itsines is probably one of the best success stories of this industry. She’s built a whole Kayla Fitness empire and grown her services from simply writing personal training plans to selling official fitness apps and books. You can jumpstart your career by offering free taster video classes and personal tips on your website and harvesting social media sites like Instagram and Facebook to promote your services.
Great ideas about a home based business. However, we all need to understand that most ONline and OFFline buisnesses fail about 90% of the time. Franchises seem to do some better but they have challenges too. Our goal is focused on building a PLAN B to help build financial security. After 32 years in the trenches as an entrepreneur, we invite you to visit our website, join us as a subscriber too where we share about our lumps and bruises in business owners.
If you have decided to operate from home, you could designate a place in your back yard for a pond. You could easily dig a pond, and put fish in it. You may have to process your water to make it suitable for young fish. You can buy small bags of fish from a hatchery near you. Make them you feed your fish with appropriate proper diet and take care of your pond or fish tank. Harvest your fish and enjoy.
Natalie! I feel like you wrote your comment just for me! My list is tiny and I DON’T email them often *facepalm*. I mean having totally manageable numbers means I can engage them in conversation, yet my head’s been firmly in the sand longer than I care to remember. SMH. That’s all changing this week, though! I’m challenging myself to reach out and foster engagement in my tribe. Can I get a witness!? :D

Find an audience for your passion or hobby and you’re all set to monetize something you love via a niche website as a side business idea. That of course, is easier said than done, something not intended for the faint of heart. Prepare to invest a lot of your time, but if you can hurdle the steep challenges and positively answer a few key questions on whether the website business idea you’re thinking about is profitable, then you can begin building it.


Use Outlook or some sort of contact management software to serve as a visual reminder of what you need to accomplish that day. Live and die by your to-do-list. Try to have everything crossed off by the end of the day. Even my own children know that if they want me to do something for them during working hours, they have to put it on my to-do-list or it will never get done.
I spent an evening playing with the host's online demonstration. After 10 minutes, I worked out how to change the website template, pictures and text. In my haste, however, 10 minutes later I had to discover how to recover a broken website by opening and reading the manual for the first time. My wife will testify that this isn't something I do often. I was amazed how easy the program was to use. It is just like using MS Publisher or Google Docs and requires no knowledge of HTML coding.
But be wary. Food service—even a delivery service, which is the most likely scenario for home bakers, as opposed to setting up a storefront—comes with built-in risks. Prepare yourself, and read up on your local insurance requirements. And don’t be afraid to start out by making just one or two really great treats. Consistency is more important than variety in the baking business.
A doula is a labor coach that can help a birthing mother in any labor environment, from a hospital to a midwife clinic to home. Doulas are non-medical professionals who offer information, emotional support, and physical assistance in the process of giving birth. While licensing for doulas is not required by most states, getting certified by DONA International, the only certifying body for this profession, is a good idea. Doulas do have to deal with unpredictable schedules, but they easily can do this work from home. Doulas generally charge between $500 and $1000 per birth.
Home-based businesses are in it for the long haul: Don’t assume that a home-based business is somehow a fly-by-night organization that has less long-term potential — this survey data found that 70 percent of home-based businesses are successful within three years of founding, compared with only 30 percent of regular businesses. This means that your home-based business might even have a better chance of long-term success than a typical brick and mortar business or retail storefront. As long as you can keep finding customers, making sales and finding new business opportunities, your home-based business can keep thriving and growing for as long as you want.
Businesses always need graphic designers to help them convey information visually, through logos, advertisements, posters, websites, and the like. While it is possible to be an entirely self-taught graphic designer, most have either a certification or a degree. Other than the cost of design software, this business has very little overhead and can be done anywhere with a dedicated computer. According to the Bureau of Labor Statistics, graphic designers have a median salary of $45,000.*

While the barriers to entry for a retail shop can be very high, one way to keep costs down and limit your time investment while you keep your full-time job, is to set up a weekend popup shop as a side business idea. More of whatever it is you’re selling—donuts, clothing, antique baseball cards, or anything else—will stay in your pockets instead of going to pay for operating expenses such as rent or utilities by choosing to pursue retail as a side business idea with a short-term rental. This guide from Shopify will give you a step-by-step process for getting your popup shop off the ground.


Do you play a musical instrument well enough to teach it to others? How about taking your skills at producing music or sound design and teaching others as a service-based business idea based on your experience? Private music instructors in all disciplines charge upwards of $20-100/hr (or more depending upon skill and experience), and you don’t necessarily have to do them in person, either. This makes for a great side business idea that can channel your passion for music into profits.
Modern technology has enabled entrepreneurs to do their work from almost anywhere. In fact, many companies operate in a wholly digital environment, lowering overhead costs and offering freedom to entrepreneurs who want to conduct business on the move. Creating an online business is simply a matter of focusing on your strengths and expanding your network. Here are 12 great online business ideas to get you started.

I find that a lot of people want a turn-key business – one that doesn’t require a lot of capital to start and maintain. Unfortunately, the majority of the businesses listed here either require significant start-up costs because in a lot of them you need liability insurance, licenses, money to buy the inventory to start the business, and or a physical location in order to operate.


Carpets make your home warm and cozy. But they also tend to gather dust, grime, stains, allergens and bugs over time. You can tap into this opportunity by launching a carpet cleaning side business idea or serving as an independent contract cleaner in your free time. Either way, you’ll need to invest in proper equipment such as vacuum cleaners, carpet brushes, and cleaning chemicals in order to launch this business idea. Look into the possibility of renting equipment for a full weekend and lining up 5-10 clients to service, to offset your rental costs. If you turn a healthy profit, you'll eventually be able to invest in owning your own equipment and increase your margins, thus going from side hustle to serious business.


You don’t need to have a degree in journalism to be a reporter these days (and pursue this business idea). Plus, there are many news websites that can always use a bit of help on getting local coverage. Some of them, such as The Examiner or HuffPost, will compensate contributors based on ad revenue generated per article written—a great incentive to provide compelling content to news organizations as your side business idea.
22. Isolation can be a negative side effect of working from home, so if you face feelings of isolation, be ready to fight back. “Isolation can lead to poor business decisions and depression, which leads to horrible business decisions,” says Benjamin John Coleman, founder of a Web-based craft business. “Because my business is so small and because I operate out of my home, I tend to become isolated. I have few interactions with other people during my day. To combat this isolation, I’ve joined various community groups. I find that interacting with other people in a volunteer setting helps keep me sane when I’m at home working,” he says. “It also affords me an opportunity to network and gives me a group of people to bounce ideas off [of] before I implement them. I’ve found that these activities enhance my business and increase my quality of life significantly.”
Modern technology has enabled entrepreneurs to do their work from almost anywhere. In fact, many companies operate in a wholly digital environment, lowering overhead costs and offering freedom to entrepreneurs who want to conduct business on the move. Creating an online business is simply a matter of focusing on your strengths and expanding your network. Here are 12 great online business ideas to get you started.
If you can create a regular audience for your podcast on a specific topic, this is a great way to get sponsors and fund this side business idea. My podcast, The Side Hustle Project is actually my current side business idea, and because I had an existing audience here on my blog at the time I launched the show, I was able to broker a $5,000 sponsorship from Freshbooks to place ads on the first ten episodes before I even got started.

10. Avoid going into business before you know you have a winning idea. “A good way to vet this is also a method of bootstrapping: Apply for grants. If your idea is good enough to become a successful startup, it’s good enough for someone else to help with development,” advises Amy Baxter, founder of MMJ Labs, which makes reusable, inexpensive products for personal pain control. “Programs such as local university incubators, Huggies MomInspired, Cartier Women’s Initiative Awards, and even Small Business Innovation Research grants can bankroll part of your R&D.”
One of the online world’s hottest professions at the moment, this business is a gold mine for the tech-savvy entrepreneurs. While everyone’s slightly obsessed with getting their sites SEO optimized, not many people can actually wrap their heads around this topic. If you decide to go into this field, you can think about offering link building, content creation, on-page SEO optimization and similar one-off packages. 

One way to make money in this field is by being an expert witness yourself. If you have an expertise that could be useful in legal cases, you can market yourself to attorneys to act as an expert witness. Another way to be active in the expert witness field is to play a sort of matchmaker, matching attorneys up with expert witnesses for their cases--either for the defense or for the prosecution. Expert witnesses for big money cases can be expected to fly anywhere to testify. There's no reason your database of witnesses can't be from all parts of the country.


Use inexpensive marketing methods to promote your web site such as submitting articles for online and print publications; publishing an e-zine; participating in online chats; and posting your web site URL on all your marketing materials and correspondence. Visit the SBA’s E-Commerce section: www.sba.gov/training/courses.html; and www.practicalecommerce.com/ for web site and marketing tips.

It’s one of the first ideas people have when they think of starting a business: making and selling crafts. That means there’s lots of competition. The good news, though, is that people just love crafts. But be careful. Don’t just sell anything and everything. Define a product line and choose a distribution channel (online, craft fairs, etc.), and stick with your plan. And, of course, be creative.
Many small companies simply don't have the time or staff to properly run their billing operations. That's where entrepreneurs who want to offer invoicing, bookkeeping, human resources and other clerical services to business owners on a contractual or part-time basis come in. With just a laptop and a few clients, you can get the ball rolling from home.
If you can create a regular audience for your podcast on a specific topic, this is a great way to get sponsors and fund this side business idea. My podcast, The Side Hustle Project is actually my current side business idea, and because I had an existing audience here on my blog at the time I launched the show, I was able to broker a $5,000 sponsorship from Freshbooks to place ads on the first ten episodes before I even got started.
To be clear, providing care for the elderly often requires a broader set of credentials (as it should) so this business idea isn't one most people can get started with this weekend. These credentials may include licenses, training certificates, business permits, and tax forms depending on which state you wish to operate, the level of care you intend to provide, and whether you plan on running a formal business or just hiring yourself out as an independent worker as a side business idea. If you’re already giving unpaid care to an elderly relative or friend, you may want to review Medicaid provisions for some compensation. In all cases, you need genuine affection for the elderly, a lot of common sense, and good knowledge of first aid, CPR, and elderly care basics to excel with this side business idea.
Affiliate marketing. You know this one already. You include links to products you are promoting as an affiliate, and every time somebody buys the product, you get a commission. With a blog you can integrate advertising with content to make it even more likely you’ll get the sale. For example, you could do a product review — which is useful content — and then include a link to buy the product under an affiliate link.

I overheard my wife talking to a homeschool mom that raises and sells a certain type of dog (a registered breed of some kind) ranging from $1,000 to $1,800. I also know a couple teens that started a bread business where they sell the product at the local famer’s market and local stores. The product(s) have been so successful, most of the family has been involved in it.
I kind of “fell into” my at home business. I was a customer of their website division a few years ago. When my husband got downsized – I closed my business and started working with my current company. It’s been such a blessing to be able to stay at home (2 girls in elementary school) and help contribute to our family. When our company started another division helping non-profits with alternative funding – it was something I was passionate about. I feel very blessed to have found the real deal with my at home businesses and in the two years I’ve been with them – it all keeps getting better.
Kayla Itsines is probably one of the best success stories of this industry. She’s built a whole Kayla Fitness empire and grown her services from simply writing personal training plans to selling official fitness apps and books. You can jumpstart your career by offering free taster video classes and personal tips on your website and harvesting social media sites like Instagram and Facebook to promote your services.
Corrisa, thank you for adding your thoughts on Annie’s list. I wholeheartedly agree with your points to consider and would encourage anyone looking to join a network marketing-based business to do their due diligence before signing up. As I have found in my past ventures into home based businesses, the KEY to success is to treat your business as exactly that and not a hobby or trending fad.

Then I worked my way through the Defining Audience and Differentiation courses in Fizzle and finally buckled down, stopped being lazy, and did the work. And it *was* work — I spent a good 2-3 months getting uber-clear on my points of differentiation/USP/positioning and creating a clear plan for how I could best articulate that in my biz. Afterwards, everything got easier: what to write about, what services to offer, who I (very happily) serve, and the whole 9.

Sure, there are plenty of businesses offering social media consulting services, but you can stand out from the crowd by focusing primarily on networks that are still gathering steam with businesses. Facebook and Twitter are still the top networks, but businesses tend to struggle the most with more visual platforms like Instagram, Pinterest, Tumblr and Snapchat. All of these platforms have huge audiences, but many businesses don't realize how big they really are, how effective they can be and how to make them work for their niche. Snapchat has more than 158 million users per day, according to Business Insider. Instagram has more than 500 million daily active users, according to Statista, and Pinterest has more than 200 million. 
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